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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Mountain Rest offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Mountain Rest, SC is a small but growing short-term rental market nestled in the upstate mountains of South Carolina, where outdoor recreation and waterfront getaways drive seasonal guest demand. With just 22 active Airbnb listings and 75% year-over-year growth in supply, the market is still in an early stage — offering first-mover advantages for investors who time their entry well. Average annual revenue sits at $25,561 against average home values of $433,605, and the market's ROI score of 65 out of 100 reflects a genuine, if nuanced, opportunity.
According to Rabbu market data, the Mountain Rest short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 22 |
| Average Daily Rate (ADR) | vs. $358 state avg. | $205 |
| Average Occupancy Rate | vs. 38% state avg. | 13% |
| RevPAN | ADR * Occupancy Rate | $27 |
| Average Monthly Revenue | Historical 12-month average | $2,130 |
| Average Annual Revenue | Historical 12-month average | $25,561 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Mountain Rest appeals to investors seeking early entry into an emerging mountain and waterfront destination where property values and competition remain relatively low.
Key investment factors
"Mountain Rest earns an "Attractive Opportunity" designation, driven primarily by its favorable revenue-to-price ratio and above-average growth trajectory. Seasonality is the defining characteristic here: July and August generate the lion's share of income, with monthly revenue exceeding $3,400, while January and February drop below $750 — a spread that demands careful financial planning. Occupancy at 13% trails the South Carolina state average of 38% significantly, which tempers near-term cash-flow expectations even as nightly rates hold reasonably well. For investors comfortable with a seasonal income profile and willing to optimize their listing strategy, this emerging mountain market offers meaningful upside as awareness and demand continue to build."
— Rabbu Market Analysis Team
Mountain Rest displays pronounced seasonality, with July ($3,831) and August ($3,481) delivering roughly five times the revenue of the slowest months — January ($748) and February ($731). The warm-weather peak extends through October, giving investors a solid five-month window of stronger earnings before a notable winter downturn.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$748 |
| February |
|
$731 |
| March |
|
$1,206 |
| April |
|
$1,770 |
| May |
|
$2,167 |
| June |
|
$2,626 |
| July |
|
$3,831 |
| August |
|
$3,481 |
| September |
|
$2,655 |
| October |
|
$2,524 |
| November |
|
$2,340 |
| December |
|
$1,478 |
Supply is concentrated in smaller configurations, with 7 one-bedroom and 6 two-bedroom listings accounting for the tracked inventory. The absence of larger properties (3+ bedrooms) in the data could signal an underserved niche for investors willing to offer group-friendly accommodations near mountain and lake attractions.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
7 |
| 2 bedrooms |
|
6 |
ADR is remarkably flat between property sizes — $168 for 1-bedroom units and $173 for 2-bedrooms — suggesting that guests in this market don't pay a significant premium for the extra space. This means the incremental cost of acquiring or furnishing a larger property may not be offset by meaningfully higher nightly rates.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$168 |
| 2 bedrooms |
|
$173 |
One-bedroom listings deliver substantially better RevPAN at $30 compared to just $11 for 2-bedroom units, reflecting the significant occupancy gap between the two sizes. For investors focused on maximizing revenue per available night, smaller properties clearly outperform in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$30 |
| 2 bedrooms |
|
$11 |
One-bedroom properties achieve 18% occupancy — more than double the 7% rate for 2-bedroom listings — indicating that solo travelers and couples represent the most reliable demand segment in Mountain Rest. The low occupancy across both sizes underscores the importance of aggressive pricing and marketing during shoulder and off-peak months.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
18% |
| 2 bedrooms |
|
7% |
One-bedroom units generate $1,928 per month on average, outpacing 2-bedroom listings at $1,651 — a roughly 17% revenue advantage driven primarily by their higher occupancy. In a market this small, even modest occupancy improvements on a 2-bedroom property could close that gap.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,928 |
| 2 bedrooms |
|
$1,651 |
On an annual basis, 1-bedroom properties earn approximately $23,144 compared to $19,820 for 2-bedrooms, making the smaller format the stronger revenue play relative to likely lower acquisition and furnishing costs. Investors should weigh these figures against property prices to determine which configuration delivers the better yield.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$23,144 |
| 2 bedrooms |
|
$19,820 |
Parking (100%), kitchen (91%), and self check-in (86%) are table stakes for Mountain Rest listings, reflecting a market of self-sufficient, nature-oriented travelers who expect cabin-style independence. Outdoor amenities like furniture (77%), BBQ grills (73%), and patios (64%) dominate — and with 50% of listings featuring waterfront access, properties without some form of outdoor or water-adjacent appeal may struggle to compete.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
91% |
| Self Check-in |
|
86% |
| Outdoor Furniture |
|
77% |
| BBQ Grill |
|
73% |
| Dryer |
|
64% |
| Patio or Balcony |
|
64% |
| Washer |
|
64% |
| Backyard |
|
59% |
| Waterfront |
|
50% |
| Pets |
|
32% |
| Workspace |
|
27% |
| Lake Access |
|
18% |
| Beach Access |
|
9% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Mountain Rest Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Average | 15% |
Mountain Rest's ROI score of 65 out of 100 places it in the "Attractive Opportunity" band, signaling a market with genuine potential tempered by some softer fundamentals. The revenue-to-price ratio and supply/demand balance both rate as average, while above-average market growth is a positive indicator — but below-average occupancy stability is the primary drag on the score. Investors should pair this data with thorough local regulatory research and a realistic seasonal budgeting plan to determine whether the opportunity aligns with their investment goals.
Understanding local STR regulations is essential before investing in Mountain Rest. Here's the current regulatory landscape:
Short-term rental operators in Mountain Rest, South Carolina may need to obtain permits or register with Oconee County or relevant local authorities before listing a property. Investors should verify current requirements directly with local government offices, as regulations in smaller unincorporated communities can differ from those in larger South Carolina cities.
Common STR restrictions in South Carolina communities can include occupancy limits, noise ordinances, parking requirements, and minimum stay rules. HOA covenants may also apply, especially in lakefront or planned developments near Mountain Rest, so reviewing deed restrictions before purchasing is essential.
South Carolina requires short-term rental hosts to collect and remit state accommodations tax and any applicable local hospitality taxes. Platforms like Airbnb often handle collection on behalf of hosts, but investors should confirm their obligations with the South Carolina Department of Revenue to ensure full compliance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Mountain Rest can provide current regulatory guidance.
Financing an Airbnb investment in Mountain Rest requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Mountain Rest's above-average market growth trend suggests continued expansion of both supply and traveler interest, particularly as remote-work-friendly mountain escapes remain popular. Summer months should continue to anchor revenue — expect ADR to hold in the $200–$215 range during peak season — though investors should plan for significantly softer winters where monthly revenue can dip below $750. Occupancy may gradually improve from its current 13% average as the market matures and hosts refine their pricing strategies, though reaching the state average of 38% will likely take time. Investors entering now should budget conservatively and view the market as a medium-term play rather than an immediate cash-flow engine."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or seasonal anomalies. Local regulations, HOA restrictions, and tax obligations vary — investors should verify all requirements with relevant authorities before purchasing.
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