Mouth Of Wilson, VA Airbnb Market Data, Statistics, and Occupancy Rates

Mouth Of Wilson Short-Term Rental Market Overview

Mouth Of Wilson, VA is a small but intriguing short-term rental micro-market nestled in the rural highlands of southwestern Virginia, where just 16 active Airbnb listings serve visitors drawn to the area's natural beauty and outdoor recreation. With an ROI score of 64 out of 100 and above-average marks for both occupancy stability and supply/demand balance, the market rewards investors who can position properties to capture seasonal demand from hikers, leaf-peepers, and mountain getaway seekers. Average annual revenue sits at $25,606 against home values of $365,339, and the limited supply creates real pricing power for well-managed listings.

Key Market Statistics

According to Rabbu market data, the Mouth Of Wilson short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Mouth Of Wilson

Low competition and favorable supply/demand dynamics make Mouth Of Wilson appealing for investors seeking a rural mountain-retreat niche with stable seasonal demand.

Expert Market Assessment

"Mouth Of Wilson earns an "Attractive Opportunity" designation, driven primarily by its tight supply of just 16 listings and above-average occupancy stability. Seasonality is pronounced: October leads the calendar at $3,474 in average monthly revenue, while February dips to just $726, so investors should budget for meaningful off-season lulls. Three-bedroom cabins clearly outperform, pulling in 41% occupancy and nearly $3,436 per month compared to $2,123 for two-bedroom units—suggesting that families and groups are the core demand driver. Overall, this is a niche mountain market where a well-appointed, nature-focused property can generate solid returns, though the small listing base means individual performance swings can have an outsized impact."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Mouth Of Wilson

Average revenue by month in Mouth Of Wilson

Mouth Of Wilson shows strong seasonality, with October ($3,474) and July ($2,942) delivering peak revenue while February ($726) marks the low point—a nearly 5x spread that investors must account for in cash-flow planning. The late spring through fall corridor (May–November) consistently produces monthly revenue above $2,100, giving hosts roughly seven strong earning months per year.

Active Airbnb listings by property size in Mouth Of Wilson

Supply in Mouth Of Wilson is concentrated in 2-bedroom (6 listings) and 3-bedroom (5 listings) properties, with no data on other sizes—suggesting a potential gap for investors considering studio, 1-bedroom, or larger 4+ bedroom configurations. The small total of 11 tracked listings across these sizes leaves meaningful room for differentiated new entrants.

Average daily rate (ADR) by property size in Mouth Of Wilson

ADR jumps sharply from $137 for 2-bedroom listings to $229 for 3-bedrooms, a 67% premium that reflects the extra space and group capacity guests are willing to pay for in this mountain retreat market. For investors weighing acquisition costs, the per-night premium on a 3-bedroom property appears to more than justify the additional investment.

Average RevPAN by property size in Mouth Of Wilson

Three-bedroom properties deliver a RevPAN of $93—nearly 2.4 times the $39 earned by 2-bedroom listings—making them the clear efficiency winner after factoring in both pricing and occupancy. This gap highlights that larger properties not only charge more but also stay booked more consistently in Mouth Of Wilson.

Average occupancy rates by property size in Mouth Of Wilson

Three-bedroom properties maintain a notably higher occupancy rate of 41% compared to 29% for 2-bedrooms, suggesting that groups and families are the primary demand driver in this market. The 12-percentage-point gap means 3-bedroom owners can expect materially steadier booking flow and more predictable cash flow throughout the year.

Average monthly revenue by property size in Mouth Of Wilson

Monthly revenue for 3-bedroom listings averages $3,436—over 60% more than the $2,123 earned by 2-bedroom properties. This substantial gap makes the 3-bedroom category the more compelling investment configuration for hosts seeking to maximize monthly cash flow in Mouth Of Wilson.

Average annual revenue by property size in Mouth Of Wilson

At $41,241 per year, 3-bedroom properties generate roughly 62% more annual revenue than 2-bedroom listings at $25,484, offering the strongest return potential in this market. For investors targeting Mouth Of Wilson, the data clearly favors the 3-bedroom configuration as the best revenue-to-effort proposition.

Most common amenities for Airbnb listings in Mouth Of Wilson

Backyards, parking, and kitchens each appear in 94% of listings, establishing them as baseline expectations for guests in this rural mountain market. Outdoor-oriented amenities like BBQ grills (88%), patios (75%), and outdoor furniture (75%) dominate, while nearly 44% of listings highlight waterfront access—signaling that nature immersion is a core part of the guest value proposition here.

Understanding Mouth Of Wilson's ROI Score: 64/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Mouth Of Wilson's ROI score of 64 out of 100 places it in the "Attractive Opportunity" band, signaling a market where revenue potential and demand fundamentals align favorably for STR investors. The score is bolstered by above-average occupancy stability and a supply/demand balance that favors hosts, while revenue-to-price ratio and market growth trend both land at average levels—reflecting the modest ADR relative to home values and the market's early-stage growth trajectory. Pairing this score with thorough local regulatory research and a focus on 3-bedroom properties, which clearly outperform, can help investors capture the best returns this market has to offer.

Short-Term Rental Regulations in Mouth Of Wilson

Understanding local STR regulations is essential before investing in Mouth Of Wilson. Here's the current regulatory landscape:

Permit Requirements

Investors considering short-term rentals in Mouth Of Wilson should verify whether Grayson County or the Commonwealth of Virginia requires a local business license, zoning approval, or short-term rental permit before listing a property. Requirements can vary at the county level in Virginia, so checking directly with local planning and zoning officials is strongly recommended.

Key Restrictions

Common STR restrictions in Virginia localities may include occupancy limits tied to the number of bedrooms, minimum-stay requirements, noise ordinances, off-street parking mandates, and rules set by homeowners associations. Because Mouth Of Wilson is unincorporated, county-level ordinances and any applicable HOA covenants are the primary regulatory layers to research before purchasing.

Tax Obligations

Virginia requires short-term rental operators to collect and remit state sales tax, and some localities impose an additional transient occupancy or lodging tax. Platforms like Airbnb often collect state-level taxes on behalf of hosts, but investors should confirm county-specific obligations with the Grayson County Commissioner of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Mouth Of Wilson can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Mouth Of Wilson's STR market is likely to see continued seasonal swings, with peak months (July, October, and November) sustaining nightly rates and driving the bulk of annual income. Listing growth has been notable at 111% year-over-year, so new supply could moderate occupancy if the trend continues—but the area's above-average supply/demand balance suggests demand is keeping pace for now. Investors should plan for ADR to remain well below the Virginia state average of $339, though that's offset by lower acquisition costs in rural Grayson County. Occupancy may drift in the 29–41% range depending on property size, with modest upside if tourism promotion efforts in the region gain traction."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Mouth Of Wilson, VA

What is the average Airbnb occupancy rate in Mouth Of Wilson?

The average occupancy rate for Airbnb listings in Mouth Of Wilson is currently 31%, slightly below the Virginia state average of 34%. Occupancy varies meaningfully by property size—2-bedroom listings average 29%, while 3-bedroom properties achieve a stronger 41%. Seasonal demand from outdoor recreation and fall tourism drives higher occupancy during peak months.

How much do Airbnb hosts make in Mouth Of Wilson?

On average, Airbnb hosts in Mouth Of Wilson earn approximately $2,133 per month and $25,606 per year based on trailing 12-month booking data. Three-bedroom properties significantly outperform, averaging $3,436 monthly ($41,241 annually), compared to $2,123 monthly ($25,484 annually) for two-bedroom listings. Peak earning months include October at $3,474 and July at $2,942.

Is Mouth Of Wilson a good market for Airbnb investment?

Mouth Of Wilson carries a Rabbu ROI Score of 64 out of 100, placing it in the "Attractive Opportunity" tier. The market benefits from above-average occupancy stability and a favorable supply/demand balance, with only 16 active listings competing for guest bookings. Investors should be aware of pronounced seasonality—winter months see significantly lower revenue—but the low competition and strong peak-season earnings make it a compelling niche market for the right property.

What is the average daily rate (ADR) for Airbnb in Mouth Of Wilson?

The average daily rate in Mouth Of Wilson is $160, which is well below the Virginia state average of $339. This reflects the market's rural, value-oriented positioning. ADR scales meaningfully with size: 2-bedroom properties average $137 per night, while 3-bedroom listings command $229 per night.

Are short-term rentals legal in Mouth Of Wilson?

Short-term rentals generally operate in Mouth Of Wilson, as evidenced by 16 active listings in the market. However, investors should verify any permit, licensing, or zoning requirements with Grayson County authorities and the Commonwealth of Virginia before launching a listing. Local regulations can change, so due diligence with county planning offices is always a smart step.

When is peak season for Airbnb in Mouth Of Wilson?

Peak season in Mouth Of Wilson centers on fall and summer. October is the highest-earning month with average revenue of $3,474, driven by fall foliage tourism in the Blue Ridge highlands. July ($2,942) and August ($2,825) also perform strongly thanks to summer outdoor recreation. The slowest months are February ($726) and January ($886), so investors should plan for significant seasonal variation.

How many Airbnbs are there in Mouth Of Wilson?

As of April 2026, there are 16 active Airbnb listings in Mouth Of Wilson. The supply is concentrated in 2-bedroom (6 listings) and 3-bedroom (5 listings) properties. Year-over-year listing growth has been 111%, indicating rising investor interest in this small market, though the total count remains very modest.

How is Airbnb revenue calculated in Mouth Of Wilson?

The annual and monthly revenue figures shown for Mouth Of Wilson are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently and naturally reflects seasonal peaks and slower months because each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Mouth Of Wilson market
• Occupancy rates, average daily rates, and RevPAN trends by property size
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Popular amenity prevalence across active listings to guide property setup decisions
• Home value benchmarks sourced from Zillow Home Value Index (ZHVI) for investment context

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, zoning requirements, and tax obligations can change; investors should verify current rules with county and state authorities before purchasing.