Munising, MI Airbnb Market Data, Statistics, and Occupancy Rates

Munising Short-Term Rental Market Overview

Munising sits at the gateway to Pictured Rocks National Lakeshore, one of Michigan's most sought-after outdoor destinations, and that natural draw translates into compelling short-term rental economics. With an average home value of $291,518 and trailing annual revenue of $30,865, the revenue-to-price ratio stands well above average for the state. The market's 77 active listings and pronounced summer peak create a seasonal but high-yield window for well-positioned properties.

Key Market Statistics

According to Rabbu market data, the Munising short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Munising

Munising's above-average revenue-to-price ratio and strong seasonal demand anchored by a nationally recognized natural attraction make it an appealing market for STR investors seeking higher yield relative to entry cost.

Expert Market Assessment

"Munising presents a standout opportunity for investors who can weather its pronounced seasonality. August leads the year at $5,841 in average monthly revenue, while November dips to just $669 — a nearly 9:1 peak-to-trough ratio that demands careful cash-flow planning. The above-average revenue-to-price ratio and strong summer demand offset the quieter shoulder and winter months, but the below-average marks on market growth trend and supply/demand balance suggest the window for easy entry is narrowing as listing counts climb. Investors who pair a well-amenitized property with dynamic pricing through the peak months are best positioned to capitalize."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Munising

Average revenue by month in Munising

Munising's revenue cycle is heavily summer-weighted, with August ($5,841) and July ($5,572) towering over the low point in November ($669). February's $2,464 stands out as a winter bright spot — likely driven by snowmobiling and ice-related activities — while the spring shoulder months of March and April are the quietest outside of November.

Active Airbnb listings by property size in Munising

Two-bedroom units lead supply with 26 listings, followed by 3-bedrooms at 21, while 4-bedroom properties are the scarcest at just 10 listings. Given that 4-bedroom units generate by far the highest revenue and RevPAN, the limited supply at that tier could represent an opportunity for investors willing to target larger vacation homes.

Average daily rate (ADR) by property size in Munising

ADR scales sharply with size in Munising: 1-bedroom listings average $127 per night, while 4-bedroom properties command $425 — more than triple the rate. The jump from 3 bedrooms ($228) to 4 bedrooms is especially steep, suggesting strong group-travel demand that supports premium pricing for larger accommodations.

Average RevPAN by property size in Munising

Revenue per available night climbs dramatically from $17 for 1-bedroom units to $151 for 4-bedroom properties, underscoring that larger homes not only charge more but also convert that rate into actual revenue far more effectively. Three-bedroom listings at $80 RevPAN offer a solid middle ground for investors seeking a balance between acquisition cost and per-night yield.

Average occupancy rates by property size in Munising

Occupancy is notably low for 1-bedroom units at just 14%, while 2-bedroom listings reach 31% and both 3- and 4-bedroom properties hit 36%. This pattern suggests that travelers to Munising prefer larger accommodations — likely because they're visiting in groups or families — making smaller units riskier from a cash-flow perspective.

Average monthly revenue by property size in Munising

Four-bedroom properties lead monthly revenue at $4,274, nearly double the $2,775 earned by 3-bedroom units and more than three times the $1,206 from 1-bedroom listings. The revenue gap between 2-bedroom ($1,841) and 3-bedroom listings is meaningful enough to justify the step up in property size for investors focused on maximizing monthly cash flow.

Average annual revenue by property size in Munising

Annual revenue ranges from $14,473 for 1-bedroom listings to $51,297 for 4-bedroom properties, with each additional bedroom adding roughly $9,000–$18,000 in yearly income. Given average home values near $291,518, a 4-bedroom property generating over $51,000 annually offers the strongest revenue-to-price ratio in this market.

Most common amenities for Airbnb listings in Munising

Parking (95%) and a full kitchen (91%) are near-universal, reflecting the car-dependent, self-catering nature of a Pictured Rocks getaway. Outdoor-oriented amenities like backyards (56%), BBQ grills (55%), and patios (51%) are common, while differentiators like lake access (14%) and hot tubs (9%) remain relatively rare — offering a potential edge for listings that include them.

Understanding Munising's ROI Score: 77/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Munising's ROI Score of 77 out of 100 places it in the Standout Opportunity band, driven primarily by an above-average revenue-to-price ratio that reflects strong seasonal earnings relative to modest home prices. Occupancy stability is rated average, while both market growth trend and supply/demand balance score below average — a signal that the rapid 155% year-over-year listing growth warrants attention. Investors should pair these data points with up-to-date regulatory research and realistic cash-flow modeling that accounts for the market's pronounced off-season.

Short-Term Rental Regulations in Munising

Understanding local STR regulations is essential before investing in Munising. Here's the current regulatory landscape:

Permit Requirements

Operators in Munising, Michigan should verify whether a short-term rental permit or registration is required through Alger County and the City of Munising before listing a property. State-level regulations in Michigan may also apply, so confirming compliance with both local and state authorities is strongly recommended.

Key Restrictions

Common STR restrictions in Michigan communities include occupancy limits tied to bedroom count, minimum-stay requirements, noise and nuisance ordinances, parking mandates, and potential HOA restrictions. Some jurisdictions also impose caps on the total number of permits issued, so early movers may have a regulatory advantage.

Tax Obligations

Short-term rental hosts in Michigan are typically subject to the state's 6% use tax as well as any applicable local lodging or excise taxes. Many booking platforms collect and remit these taxes automatically, but hosts should confirm their obligations with a local tax advisor to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Munising can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Munising's summer season should remain the dominant revenue driver, with July and August likely sustaining ADRs in the $235–$250 range as visitor interest in Pictured Rocks continues. Occupancy could tighten slightly as listing supply has grown 155% year-over-year, so investors should watch whether demand keeps pace with that expansion. Off-season performance — particularly shoulder months like February and October — may see modest 1–3% ADR gains as winter recreation and fall color tourism mature. These estimates assume current travel patterns hold; any new local regulations could shift the outlook."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Munising, MI

What is the average Airbnb occupancy rate in Munising?

The average occupancy rate for Airbnb listings in Munising is currently 32%, which falls below the Michigan state average of 42%. Occupancy varies significantly by property size — 1-bedroom units average just 14%, while 3- and 4-bedroom properties reach 36%. The market's heavy seasonality, with peak demand concentrated in summer, is the primary driver of the lower overall figure.

How much do Airbnb hosts make in Munising?

Based on trailing 12-month data, the average Airbnb host in Munising earns approximately $30,865 per year, or about $2,572 per month. Earnings scale considerably with property size: 4-bedroom listings average $51,297 annually, while 1-bedroom units bring in roughly $14,473. Summer months like July and August can individually generate $5,500–$5,800 in revenue, making up a large share of yearly income.

Is Munising a good market for Airbnb investment?

Munising scores 77 out of 100 on Rabbu's ROI Score, placing it in the Standout Opportunity tier. The market benefits from an above-average revenue-to-price ratio thanks to relatively affordable home values (averaging $291,518) and solid seasonal revenue. Investors should be aware that occupancy stability is rated average and both market growth trend and supply/demand balance are below average, indicating increasing competition. Still, for those who plan around the seasonal peaks and invest in well-equipped properties, the numbers paint a favorable picture.

What is the average daily rate (ADR) for Airbnb in Munising?

The average daily rate in Munising is $235, which is below the Michigan state average of $350. ADR increases significantly with property size — from $127 for 1-bedroom listings up to $425 for 4-bedroom properties. This pricing structure rewards investors who target larger vacation homes that can accommodate families and groups visiting the area.

Are short-term rentals legal in Munising?

Short-term rentals do operate in Munising, Michigan, with 77 active Airbnb listings currently on the market. However, STR regulations can change, and investors should verify current permit requirements, zoning rules, and any restrictions with the City of Munising, Alger County, and relevant Michigan state agencies before purchasing or listing a property.

When is peak season for Airbnb in Munising?

Peak season in Munising runs from June through September, with August leading at $5,841 in average monthly revenue and July close behind at $5,572. These four months account for the majority of annual earnings. The off-season — particularly November through April — sees significantly lower demand, with November averaging just $669. February offers a notable secondary bump at $2,464, likely tied to winter outdoor recreation.

How many Airbnbs are there in Munising?

As of April 2026, there are 77 active Airbnb listings in Munising. The supply is dominated by 2-bedroom (26 listings) and 3-bedroom (21 listings) properties, with 1-bedroom units (13 listings) and 4-bedroom units (10 listings) making up the balance. Year-over-year listing growth has been substantial at 155%, signaling rising investor interest in the market.

How is Airbnb revenue calculated in Munising?

The annual and monthly revenue figures shown for Munising are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder into a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and how the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Munising market
• Average daily rates, occupancy rates, and RevPAN tracked over time
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Supply distribution and amenity prevalence across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026; actual conditions may have shifted since the last update. Local regulations, permit availability, and tax obligations can change — always verify with municipal and state authorities before investing.