Murfreesboro, AR Airbnb Market Data, Statistics, and Occupancy Rates

Murfreesboro Short-Term Rental Market Overview

Murfreesboro, AR is a small but intriguing short-term rental market with just 32 active Airbnb listings and an average annual revenue of $22,199 per property. The market's above-average revenue-to-price ratio, paired with average home values of $306,179, suggests favorable entry economics for investors willing to navigate below-average occupancy. With a 46% year-over-year growth in active listings, interest in this rural Arkansas destination is clearly accelerating, making selective deal sourcing essential.

Key Market Statistics

According to Rabbu market data, the Murfreesboro short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Murfreesboro

Murfreesboro offers an attractive revenue-to-price ratio in a growing but competitive small market where larger properties can generate meaningful returns despite modest overall occupancy.

Expert Market Assessment

"Murfreesboro presents a competitive opportunity where the economics look favorable on paper but require disciplined execution. The 23% average occupancy rate — below the 26% Arkansas state average — underscores that demand is seasonal and not guaranteed, with January revenue dropping as low as $361 compared to July's $3,206 peak. Three-bedroom properties stand out as the strongest performers, delivering a $46 RevPAN versus just $21–$23 for smaller units. Investors who target the right property size and optimize for the March-through-October busy season can capture meaningful returns, but should budget conservatively for winter months."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Murfreesboro

Average revenue by month in Murfreesboro

Murfreesboro shows pronounced seasonality, with July ($3,206) and June ($3,028) leading as peak months while January ($361) and February ($690) represent deep troughs. The nearly 9x spread between the best and worst months means investors must plan cash flow carefully around a strong March-through-October earning window.

Active Airbnb listings by property size in Murfreesboro

Supply is relatively balanced across the three tracked sizes, with 2-bedroom listings slightly leading at 9 units, followed by 3-bedrooms (8) and 1-bedrooms (7). This even distribution means no single property size dominates, though larger homes may still be underserved given their superior revenue performance.

Average daily rate (ADR) by property size in Murfreesboro

ADR roughly doubles from 1-bedroom listings ($89) to 3-bedroom properties ($178), with 2-bedrooms sitting at $135. The $89 jump from the smallest to largest size suggests strong pricing power for properties that can accommodate families or groups.

Average RevPAN by property size in Murfreesboro

Three-bedroom properties deliver a standout RevPAN of $46 — more than double the $21–$23 range seen in 1- and 2-bedroom listings. This gap makes 3-bedroom units the clear efficiency leaders, generating the most revenue per available night after accounting for occupancy differences.

Average occupancy rates by property size in Murfreesboro

Occupancy rates are modest across all sizes, with 3-bedrooms leading at 26%, 1-bedrooms close behind at 24%, and 2-bedrooms lagging at just 17%. The weak 2-bedroom occupancy is notable and suggests those units may be caught in a pricing or positioning gap between budget and family-friendly options.

Average monthly revenue by property size in Murfreesboro

Three-bedroom properties generate $2,875 per month on average, nearly triple the $1,089 earned by 1-bedroom listings and roughly 79% more than 2-bedroom units at $1,604. This steep revenue curve makes larger properties the primary revenue drivers in the Murfreesboro market.

Average annual revenue by property size in Murfreesboro

At $34,505 per year, 3-bedroom properties deliver the strongest annual revenue — 2.6 times the $13,070 earned by 1-bedroom listings and nearly 80% more than 2-bedrooms at $19,253. For investors evaluating return potential, the 3-bedroom configuration offers the clearest path to meaningful income in this market.

Most common amenities for Airbnb listings in Murfreesboro

Parking (91%), BBQ grills (88%), and full kitchens (84%) top the amenity list, reflecting a market geared toward self-sufficient, outdoor-oriented stays. Pet-friendliness at 69% and backyards at 66% further signal that guests expect a rural retreat experience — investors without these basics may struggle to compete.

Understanding Murfreesboro's ROI Score: 47/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Murfreesboro's ROI score of 47 out of 100 places it in the Competitive Opportunity band, meaning the fundamentals are there but success isn't automatic. The above-average revenue-to-price ratio is the market's strongest factor, offset by below-average occupancy stability that reflects deep seasonal swings and a 23% average fill rate. Investors should pair this data with thorough local regulatory research and focus on 3-bedroom properties to maximize their positioning in a market where competition is growing rapidly.

Short-Term Rental Regulations in Murfreesboro

Understanding local STR regulations is essential before investing in Murfreesboro. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Murfreesboro, Arkansas may need to register or obtain a permit through local municipal authorities. Investors should verify current requirements with the City of Murfreesboro and Pike County before listing a property.

Key Restrictions

Common STR restrictions in small Arkansas markets can include occupancy limits, noise ordinances, parking requirements, and minimum stay rules. HOA covenants may also apply to certain properties, so it's important to review any deed restrictions before purchasing.

Tax Obligations

Arkansas imposes state and local sales taxes as well as tourism-related taxes on short-term rentals, and platforms like Airbnb typically collect and remit a portion of these on behalf of hosts. Investors should confirm their obligations with the Arkansas Department of Finance and Administration to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Murfreesboro can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Murfreesboro's STR market is likely to see continued supply growth given the 46% year-over-year increase in listings, which could put further pressure on occupancy rates already sitting at 23%. Seasonal patterns suggest revenue will remain heavily concentrated between March and October, with July topping $3,200 per listing. Investors should expect ADRs in the $140–$155 range and plan for soft winter months where revenue can dip below $700. Focusing on 3-bedroom properties and optimizing for peak-season bookings will be key to maximizing returns in this competitive landscape."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Murfreesboro, AR

What is the average Airbnb occupancy rate in Murfreesboro?

The average Airbnb occupancy rate in Murfreesboro is currently 23%, which trails the Arkansas state average of 26%. Occupancy varies significantly by property size — 3-bedroom listings achieve the highest rate at 26%, while 2-bedroom properties lag at 17%. Seasonality plays a major role, with summer months driving the strongest bookings.

How much do Airbnb hosts make in Murfreesboro?

Airbnb hosts in Murfreesboro earn an average of $1,849 per month, or roughly $22,199 per year based on trailing 12-month data. Earnings vary widely by property size: 1-bedroom listings average $13,070 annually, 2-bedrooms bring in about $19,253, and 3-bedroom properties lead at $34,505 per year.

Is Murfreesboro a good market for Airbnb investment?

Murfreesboro scores a 47 out of 100 on Rabbu's ROI Score, categorized as a Competitive Opportunity. The market benefits from an above-average revenue-to-price ratio, but below-average occupancy stability and growing competition (listings grew 46% year-over-year) mean investors need to be selective. Targeting 3-bedroom properties and optimizing for peak-season demand can improve outcomes significantly.

What is the average daily rate (ADR) for Airbnb in Murfreesboro?

The average daily rate in Murfreesboro is $146, which is below the $192 Arkansas state average. ADR scales with property size: 1-bedroom listings average $89 per night, 2-bedrooms command $135, and 3-bedroom properties reach $178. This pricing reflects the market's appeal as an affordable rural getaway.

Are short-term rentals legal in Murfreesboro?

Short-term rentals are generally permitted in Murfreesboro, AR, though operators may need to obtain local permits or register with the city. Regulations can change, so investors should verify current requirements with the City of Murfreesboro and Pike County before purchasing or listing a property.

When is peak season for Airbnb in Murfreesboro?

Peak season in Murfreesboro runs from roughly March through October, with July being the highest-earning month at an average of $3,206 per listing. June and March also perform well at $3,028 and $2,634 respectively. Winter months are significantly slower — January averages just $361, making off-season planning critical.

How many Airbnbs are there in Murfreesboro?

There are currently 32 active Airbnb listings in Murfreesboro as of April 2026. The supply is fairly evenly distributed across property sizes, with 7 one-bedroom, 9 two-bedroom, and 8 three-bedroom listings. Notably, active listings have grown 46% year-over-year, indicating rising investor interest.

How is Airbnb revenue calculated in Murfreesboro?

The annual and monthly revenue figures for Murfreesboro are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Murfreesboro and comparable markets
• Average daily rate, occupancy, and RevPAN trends by property size
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence and supply composition data across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.