Murfreesboro, TN Airbnb Market Data, Statistics, and Occupancy Rates

Murfreesboro Short-Term Rental Market Overview

Murfreesboro sits in Tennessee's fast-growing Rutherford County corridor, offering STR investors a market with 176 active Airbnb listings and an average occupancy rate of 38% — notably above the 29% state average. With an average daily rate of $155 (roughly half the Tennessee state average of $309) and average annual revenue of $25,149, the market favors investors who can source deals selectively and target the right property size. The ROI score of 44 out of 100 reflects a competitive landscape where strong demand exists but tighter supply-demand dynamics and moderate revenue-to-price ratios mean careful underwriting is essential.

Key Market Statistics

According to Rabbu market data, the Murfreesboro short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Murfreesboro

Investors are drawn to Murfreesboro for its above-average occupancy relative to the state, accessible home prices by Tennessee standards, and proximity to Nashville's economic engine.

Expert Market Assessment

"Murfreesboro presents a moderate investment opportunity that rewards selectivity. The market's 38% occupancy rate beats the state average by a comfortable margin, and the seasonal revenue spread — from a low of $1,196 in January to a high of $2,659 in October — indicates demand that extends well beyond a single peak season. However, the ROI score of 44 and a below-average supply/demand balance suggest that the rapid influx of new listings (103% year-over-year growth) is creating competitive pressure. Investors who target larger properties or underserved niches and pair strong amenity packages with sharp pricing strategies stand the best chance of generating above-average returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Murfreesboro

Average revenue by month in Murfreesboro

Revenue in Murfreesboro follows a clear seasonal arc, peaking in October at $2,659 and bottoming out in January at $1,196 — a spread of over $1,400. The extended warm-weather season from May through October consistently delivers $2,200+ per month, giving investors a relatively long high-revenue window compared to many secondary markets.

Active Airbnb listings by property size in Murfreesboro

Three-bedroom properties dominate Murfreesboro's supply with 71 listings (40% of the market), followed by 2-bedroom units at 55 listings. The 4-bedroom and 5-bedroom segments are notably thin with just 18 and 5 listings respectively, which could represent an opportunity for investors willing to target larger properties where competition is limited.

Average daily rate (ADR) by property size in Murfreesboro

ADR in Murfreesboro scales steeply with size, jumping from $94 for 1-bedroom units to $307 for 5-bedroom properties — more than a 3x premium. The sharpest rate increase occurs between 3-bedroom ($164) and 4-bedroom ($262) listings, suggesting a significant pricing step-up once a property can accommodate larger groups.

Average RevPAN by property size in Murfreesboro

Five-bedroom properties deliver the strongest RevPAN at $115, nearly double the next-best tier (4-bedrooms at $65) and triple the 1-bedroom figure of $39. This outsized RevPAN for larger homes, combined with their limited supply, signals that bigger properties may offer the best revenue efficiency in this market.

Average occupancy rates by property size in Murfreesboro

Smaller units lead on occupancy, with 1-bedroom and 2-bedroom properties both hitting 41%, while 3-bedroom listings average 36% and 4-bedroom properties drop to 25%. The 5-bedroom segment rebounds to 38% occupancy, suggesting strong demand for large group accommodations despite the higher nightly rate.

Average monthly revenue by property size in Murfreesboro

Monthly revenue climbs steadily from $1,252 for 1-bedroom listings to $5,599 for 5-bedroom properties, demonstrating that larger homes in Murfreesboro command both higher rates and sufficient demand to generate meaningfully more cash flow. The jump from 3-bedroom ($2,248) to 4-bedroom ($3,534) represents a 57% revenue increase, making it a notable inflection point.

Average annual revenue by property size in Murfreesboro

Annual revenue ranges from $15,030 for 1-bedroom units to $67,193 for 5-bedroom properties, with larger homes offering the clearest path to strong returns in Murfreesboro. Four-bedroom listings at $42,418 and 5-bedroom listings at $67,193 stand out as the highest-earning configurations, though investors should weigh these against higher acquisition and maintenance costs.

Most common amenities for Airbnb listings in Murfreesboro

Parking and kitchen access are virtually universal at 98%, while washer (93%), self check-in (93%), and dryer (91%) round out the near-mandatory amenity set. Premium differentiators like hot tubs (5%), pools (4%), and gyms (5%) remain rare, offering a potential competitive edge for listings that include them — particularly for larger properties targeting group stays.

Understanding Murfreesboro's ROI Score: 44/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Murfreesboro's ROI score of 44 out of 100 places it in the 'Competitive Opportunity' band, meaning investor interest and demand are real but the economics require careful deal selection. Revenue-to-price and occupancy stability both rate as average, while market growth trend is similarly average — the below-average supply/demand balance is the primary drag, reflecting the rapid 103% year-over-year listing growth that's intensifying competition. Investors should pair this data with thorough local regulatory research and focus on property types and sizes where supply remains thin to maximize their return potential.

Short-Term Rental Regulations in Murfreesboro

Understanding local STR regulations is essential before investing in Murfreesboro. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Murfreesboro, Tennessee may be required to obtain permits or register with local authorities before listing a property. Investors should verify current permitting requirements directly with the City of Murfreesboro and the State of Tennessee, as rules can change.

Key Restrictions

Common STR restrictions in markets like Murfreesboro can include occupancy limits, minimum stay requirements, noise ordinances, parking mandates, and HOA-imposed rules that may limit or prohibit short-term rentals entirely. Some jurisdictions also cap the number of permits issued, so checking availability before purchasing is strongly recommended.

Tax Obligations

Tennessee requires short-term rental operators to collect and remit state and local occupancy taxes, and platforms like Airbnb often handle a portion of this collection automatically. Investors should confirm their specific obligations with the Tennessee Department of Revenue, as local tax rates and filing requirements can vary by jurisdiction.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Murfreesboro can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Murfreesboro's STR performance is expected to follow a familiar seasonal pattern, with revenue peaking in the $2,400–$2,660 range during summer and fall before softening to $1,200–$1,300 in January and February. Listing growth of 103% year-over-year signals strong investor interest, which could increase competitive pressure and moderate occupancy gains. ADR is likely to hold steady or see modest 1–3% increases, though investors should monitor whether the expanding supply outpaces demand growth. Properties that differentiate through size, amenities, or pricing strategy will be best positioned to outperform market averages."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Murfreesboro, TN

What is the average Airbnb occupancy rate in Murfreesboro?

The average Airbnb occupancy rate in Murfreesboro is currently 38%, which is significantly higher than the Tennessee state average of 29%. Occupancy varies by property size, with 1-bedroom and 2-bedroom units achieving the highest rates at 41%, while 4-bedroom properties tend to sit lower at around 25%.

How much do Airbnb hosts make in Murfreesboro?

On average, Airbnb hosts in Murfreesboro earn approximately $2,095 per month or $25,149 annually, based on trailing 12-month booking data. Earnings vary substantially by property size — 1-bedroom listings average around $15,030 per year, while 5-bedroom properties can generate up to $67,193 annually. Actual results depend on factors like pricing strategy, guest reviews, and property quality.

Is Murfreesboro a good market for Airbnb investment?

Murfreesboro earns a Rabbu ROI Score of 44 out of 100, categorized as a 'Competitive Opportunity.' The market benefits from above-average occupancy and proximity to Nashville, but rapid listing growth (103% year-over-year) means competition is intensifying. Investors who source deals carefully and target the right property size — particularly larger homes with strong revenue potential — can still find worthwhile opportunities here.

What is the average daily rate (ADR) for Airbnb in Murfreesboro?

The average daily rate for Airbnb listings in Murfreesboro is $155, which is well below the Tennessee state average of $309. ADR scales with property size: 1-bedroom units average $94 per night, while 5-bedroom properties command $307 per night. The lower overall ADR reflects the market's positioning as an affordable alternative to Nashville-area stays.

Are short-term rentals legal in Murfreesboro?

Short-term rentals operate in Murfreesboro, with 176 active Airbnb listings currently in the market. However, local regulations, permitting requirements, and zoning restrictions may apply. Investors should verify current rules with the City of Murfreesboro and the State of Tennessee before purchasing or listing a property, as STR regulations can evolve over time.

When is peak season for Airbnb in Murfreesboro?

Peak season in Murfreesboro runs from May through October, with October delivering the highest average monthly revenue at $2,659. Summer months (June and July) also perform well, averaging around $2,400–$2,460. The slowest months are January ($1,196) and February ($1,321), creating a seasonal spread of roughly $1,460 between peak and off-peak months.

How many Airbnbs are there in Murfreesboro?

There are currently 176 active Airbnb listings in Murfreesboro as of April 2026. The supply is dominated by 3-bedroom properties (71 listings), followed by 2-bedroom units (55 listings). Year-over-year listing growth has been substantial at 103%, indicating strong investor interest in this market.

How is Airbnb revenue calculated in Murfreesboro?

The annual and monthly revenue figures shown for Murfreesboro are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics with state-level benchmarks
• Monthly and annual revenue trends based on trailing 12-month booking data
• Property value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax requirements vary and should be independently verified before investing.