Murphysboro, IL Airbnb Market Data, Statistics, and Occupancy Rates

Murphysboro Short-Term Rental Market Overview

Murphysboro, IL is a compact short-term rental market with just 19 active Airbnb listings, offering investors a low-competition environment where average home values sit around $213,109 — well below the state average. With an average annual revenue of $20,206 and an ADR of $186 (compared to the $319 Illinois average), the market's strength lies in its favorable revenue-to-price ratio rather than high nightly rates. The presence of waterfront and lake access amenities among listings hints at outdoor recreation as a meaningful demand driver, giving the market a leisure-oriented profile that rewards well-positioned properties.

Key Market Statistics

According to Rabbu market data, the Murphysboro short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Murphysboro

Investors are drawn to Murphysboro for its strong revenue-to-price ratio and limited competition, which together create an accessible entry point into the Illinois STR market.

Expert Market Assessment

"With an ROI score of 70 out of 100, Murphysboro represents an attractive opportunity for investors comfortable with a smaller, seasonal market. The revenue-to-price ratio is the standout metric here — annual revenue of roughly $20,206 against home values averaging $213,109 translates to a yield that outperforms many larger Illinois markets. Seasonality is pronounced: January revenue dips to around $718 while August peaks near $2,162, so cash-flow planning through the winter months is important. The favorable supply/demand balance and low listing count suggest there's room for well-managed properties to capture outsized share of local demand."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Murphysboro

Average revenue by month in Murphysboro

Revenue in Murphysboro follows a clear seasonal arc, peaking in August at $2,162 and bottoming out in January at just $718 — a roughly 3x spread that underscores the importance of maximizing warm-weather bookings. The May-through-November stretch consistently delivers $1,900+ months, giving investors a solid six-to-seven month earning window.

Active Airbnb listings by property size in Murphysboro

The market's 19 listings are heavily concentrated in 2-bedroom (8 listings) and 3-bedroom (5 listings) configurations, with the remaining units in other sizes. Investors considering larger or smaller property types may find less direct competition, though demand for those sizes should be validated.

Average daily rate (ADR) by property size in Murphysboro

ADR nearly doubles from 2-bedroom properties ($117) to 3-bedroom units ($217), representing an 85% premium for adding just one bedroom. This significant rate jump suggests that family and group travelers in Murphysboro are willing to pay meaningfully more for extra space.

Average RevPAN by property size in Murphysboro

Three-bedroom properties deliver a RevPAN of $91 compared to $47 for 2-bedroom units, nearly doubling revenue efficiency per available night. Given that occupancy rates are nearly identical across both sizes, the RevPAN gap is driven almost entirely by the ADR premium on larger homes.

Average occupancy rates by property size in Murphysboro

Occupancy rates are remarkably consistent across property sizes, with 2-bedroom listings at 41% and 3-bedroom units at 42%. This parity means that the revenue advantage of larger properties comes from pricing power rather than higher booking frequency.

Average monthly revenue by property size in Murphysboro

Three-bedroom properties lead with $2,279 in average monthly revenue, outpacing 2-bedroom listings ($1,362) by approximately 67%. For investors weighing acquisition costs, the incremental monthly income from a third bedroom makes a compelling case for upsizing.

Average annual revenue by property size in Murphysboro

At $27,356 per year, 3-bedroom properties generate roughly $11,000 more annually than 2-bedroom units ($16,352), offering the strongest absolute return potential in the market. Paired with Murphysboro's average home values of $213,109, a well-located 3-bedroom can deliver a compelling gross yield.

Most common amenities for Airbnb listings in Murphysboro

Kitchens are universal (100%), with washers (90%), self check-in (84%), dryers and parking (both 79%) rounding out the top tier — signaling that guests expect a practical, home-like experience. Outdoor amenities are notably prominent: backyards (74%), outdoor furniture, patios, and BBQ grills (all 68%) reflect the market's leisure and nature-oriented appeal, while waterfront access (26%) and lake access (11%) serve as premium differentiators.

Understanding Murphysboro's ROI Score: 70/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Murphysboro's ROI score of 70 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by an above-average revenue-to-price ratio and favorable supply/demand balance — both of which point to strong yield potential relative to acquisition costs. The below-average occupancy stability score is the main drag, reflecting the market's pronounced seasonality that can compress cash flow during winter months. Investors should pair this data with local regulatory research and a conservative off-season budget to fully evaluate the opportunity.

Short-Term Rental Regulations in Murphysboro

Understanding local STR regulations is essential before investing in Murphysboro. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Murphysboro, Illinois may need to obtain a business license or STR-specific permit before listing a property. Investors should verify current permit and registration requirements directly with Jackson County or the City of Murphysboro, as local rules can change.

Key Restrictions

Common STR restrictions in Illinois municipalities can include occupancy limits based on bedroom count, minimum stay requirements, noise ordinances, and parking mandates. HOA covenants may also restrict or prohibit short-term rentals in certain neighborhoods, so reviewing property-specific deed restrictions is essential before purchasing.

Tax Obligations

STR hosts in Illinois are typically subject to state and local occupancy taxes, as well as applicable sales taxes on lodging revenue. Many booking platforms collect and remit these taxes automatically, but owners should confirm their specific obligations with a tax professional to remain compliant.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Murphysboro can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Murphysboro's STR market is expected to see continued modest growth, with listing supply having increased 12% year-over-year. Revenue seasonality suggests summer and early fall will remain the strongest booking periods, with monthly earnings likely ranging between $1,900 and $2,200 during peak months. Occupancy may hover around 35–40% on a market-wide basis, and investors who optimize pricing during the warmer months could capture the bulk of annual returns. ADR increases of 1–3% are plausible if demand from outdoor recreation and regional tourism holds steady, though the below-average occupancy stability warrants careful expense planning for slower winter months."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Murphysboro, IL

What is the average Airbnb occupancy rate in Murphysboro?

The average Airbnb occupancy rate in Murphysboro is currently 36%, which is slightly above the Illinois state average of 33%. Occupancy is relatively consistent across property sizes, with 2-bedroom units at 41% and 3-bedroom units at 42%. While these figures won't rival major metro markets, they reflect steady demand in a small-market setting where competition is limited.

How much do Airbnb hosts make in Murphysboro?

Airbnb hosts in Murphysboro earn an average of $1,683 per month and approximately $20,206 per year based on trailing 12-month booking data. Three-bedroom properties tend to be the strongest earners, averaging $2,279 per month ($27,356 annually), while 2-bedroom listings bring in around $1,362 per month ($16,352 annually). Actual earnings will depend on factors like property condition, pricing strategy, and guest experience.

Is Murphysboro a good market for Airbnb investment?

Murphysboro scores a 70 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. Its key strength is a strong revenue-to-price ratio — with average home values around $213,109 and annual revenue near $20,206, the yield potential compares favorably to pricier Illinois markets. The main consideration is below-average occupancy stability, which means investors should budget for slower winter months when revenue can drop significantly.

What is the average daily rate (ADR) for Airbnb in Murphysboro?

The average daily rate for Airbnb listings in Murphysboro is $186, which is lower than the Illinois state average of $319. ADR varies meaningfully by property size: 2-bedroom properties average $117 per night, while 3-bedroom units command $217 per night. The premium for larger properties is substantial and reflects the market's orientation toward group and family travel.

Are short-term rentals legal in Murphysboro?

Short-term rentals are generally permitted in Murphysboro, IL, though operators may need to comply with local licensing or permit requirements. Regulations can include occupancy limits, parking mandates, and noise restrictions. We recommend contacting the City of Murphysboro or Jackson County offices directly to confirm the most current rules before listing a property.

When is peak season for Airbnb in Murphysboro?

Peak season in Murphysboro runs from May through October, with August being the highest-earning month at an average of $2,162 in revenue. October ($2,104), June ($2,066), and May ($2,047) also perform strongly. The slowest months are January ($718) and February ($871), reflecting the pronounced seasonality common in outdoor-recreation-oriented markets.

How many Airbnbs are there in Murphysboro?

There are currently 19 active Airbnb listings in Murphysboro as of April 2026. The supply is concentrated among 2-bedroom (8 listings) and 3-bedroom (5 listings) properties, with the remaining listings in other configurations. Year-over-year listing growth is 12%, suggesting the market is attracting new hosts but still remains a low-competition environment.

How is Airbnb revenue calculated in Murphysboro?

The annual and monthly revenue figures shown for Murphysboro are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks (like August at $2,162) and slower months (like January at $718). Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Murphysboro market
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Supply growth and amenity prevalence data across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.