Murrieta, CA Airbnb Market Data, Statistics, and Occupancy Rates

As of Apr, 27 2026

Rabbu ROI Score

66 / 100

Murrieta offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.

Murrieta Short-Term Rental Market Overview

Murrieta, CA presents an attractive short-term rental opportunity with an ROI score of 66 out of 100, driven primarily by a strong revenue-to-price ratio. With 85 active Airbnb listings, an average daily rate of $356, and average annual revenue of $44,072, the market remains relatively compact and offers room for well-positioned properties to stand out. Larger homes in particular command impressive nightly rates and revenue, making this Inland Empire market worth a closer look for investors seeking California exposure without coastal price tags.

Key Market Statistics

According to Rabbu market data, the Murrieta short-term rental market shows:

Key Airbnb and short-term rental market statistics.
Metric Context Value
Active Airbnb Listings As of Apr, 27 2026 85
Average Daily Rate (ADR) vs. $551 state avg. $356
Average Occupancy Rate vs. 43% state avg. 35%
RevPAN ADR * Occupancy Rate $124
Average Monthly Revenue Historical 12-month average $3,672
Average Annual Revenue Historical 12-month average $44,072

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Murrieta

Murrieta's favorable revenue-to-price ratio and relatively low listing density make it an appealing entry point for California STR investors seeking better yield without the competitive saturation of coastal markets.

Key investment factors

  • Above-average revenue-to-price ratio relative to California property values
  • Compact market of just 85 listings creates less direct competition
  • Larger properties (5+ bedrooms) generate outsized returns, with 6+ bedroom homes earning $280,504 annually
  • Proximity to Temecula wine country and Southern California attractions supports leisure demand
  • Average home values of $810,824 remain well below many coastal California markets

Expert Market Assessment

"Murrieta represents a moderate-to-strong opportunity for STR investors who target the right property size and manage seasonality effectively. The market's clear spring peak — April revenue averaging $7,250 — contrasts with softer months like September at $2,354, creating a pronounced seasonal swing that rewards dynamic pricing. Occupancy stability sits below average, which means consistent bookings require active management and competitive amenities. That said, the above-average revenue-to-price ratio and the outsized performance of larger properties suggest meaningful upside for investors willing to operate strategically."

— Rabbu Market Analysis Team

Understanding Murrieta's ROI Score: 66/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

Factor Murrieta Performance Weight
Revenue-to-Price Ratio Above average 40%
Occupancy Stability Below average 30%
Market Growth Trend Average 15%
Supply/Demand Balance Below average 15%

What This Means for Investors

Murrieta's ROI score of 66 out of 100 places it in the "Attractive Opportunity" band, primarily powered by an above-average revenue-to-price ratio — meaning the income potential compares favorably against local property costs. However, below-average occupancy stability and supply/demand balance indicate that consistent bookings require active management and differentiation. Investors should pair this data with thorough local regulatory research and a clear strategy for navigating the market's seasonal swings.

Short-Term Rental Regulations in Murrieta

Understanding local STR regulations is essential before investing in Murrieta. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Murrieta, California may be required to obtain a permit or business registration before listing their property. Investors should verify current requirements directly with the City of Murrieta and Riverside County, as local STR ordinances can change.

Key Restrictions

Common restrictions in California STR markets include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules may further limit or prohibit short-term rentals in certain communities, so it's essential to review any applicable CC&Rs before purchasing.

Tax Obligations

STR hosts in California are typically subject to transient occupancy tax (TOT) and may owe state sales tax depending on local rules. Many booking platforms collect and remit some of these taxes automatically, but hosts should confirm their specific obligations with the City of Murrieta and the California Department of Tax and Fee Administration.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Murrieta can provide current regulatory guidance.

Short-Term Rental Financing for Murrieta

Financing an Airbnb investment in Murrieta requires lenders who understand STR income. Rabbu partner lenders offer:

  • DSCR Loans: Qualify based on property income, not personal income
  • Low Down Payment: As low as 10–15% for investment properties
  • Fast Closing: 21–30 day average close times
  • STR Experience: Lenders who understand vacation rental underwriting
Connect with a Murrieta Lender →

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Murrieta's STR market is expected to maintain steady performance with moderate growth. Seasonal revenue patterns suggest investors can anticipate strong spring bookings — March and April historically lead the year — while summer and fall months settle into a more modest baseline around $2,400–$3,100. ADR may see incremental gains of 1–3% as the market matures, though occupancy rates, currently at 35% against a 43% state average, will likely remain the primary area to watch. Investors who optimize pricing and guest experience during off-peak months stand to outperform the market average."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Murrieta, CA

What is the average Airbnb occupancy rate in Murrieta?
The average occupancy rate for Airbnb listings in Murrieta is currently 35%, which falls below the California state average of 43%. Occupancy varies significantly by property size — 2-bedroom units lead at 47%, while 4-bedroom properties see the lowest rates at 26%. Investors can improve occupancy through competitive pricing, strong amenity packages, and targeting peak-season bookings.
How much do Airbnb hosts make in Murrieta?
On average, Airbnb hosts in Murrieta earn approximately $3,672 per month or $44,072 per year based on trailing 12-month booking data. Earnings vary widely by property size: 1-bedroom listings average around $14,332 annually, while 6+ bedroom homes can generate as much as $280,504 per year. Peak months like March and April can push monthly revenue well above $6,000.
Is Murrieta a good market for Airbnb investment?
Murrieta scores 66 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from an above-average revenue-to-price ratio relative to California peers, and the relatively small supply of 85 active listings means less direct competition. However, occupancy stability is below average, so success depends on effective property management, pricing strategy, and targeting the right property size.
What is the average daily rate (ADR) for Airbnb in Murrieta?
The average daily rate for Airbnb listings in Murrieta is $356, compared to the California state average of $551. ADR scales significantly with property size — 1-bedroom units average $116 per night, while 6+ bedroom properties command an impressive $1,021 per night. This pricing structure rewards investors who can accommodate larger groups.
Are short-term rentals legal in Murrieta?
Short-term rentals operate in Murrieta, but local regulations may require permits, business licenses, or compliance with specific zoning rules. Investors should check directly with the City of Murrieta and Riverside County for the most current STR ordinances, as California municipalities frequently update their policies. HOA restrictions may also apply in certain neighborhoods.
When is peak season for Airbnb in Murrieta?
Peak season for Airbnb in Murrieta falls in spring, with April leading at an average of $7,250 in monthly revenue and March close behind at $6,112. The slowest months are September ($2,354) and October ($2,392). This roughly 3:1 spread between peak and off-peak months means dynamic pricing and seasonal marketing strategies are important for maximizing annual returns.
How many Airbnbs are there in Murrieta?
There are currently 85 active Airbnb listings in Murrieta as of April 2026, with year-over-year listing growth at 103%. The supply is concentrated in 1-bedroom units (33 listings), while mid-size and larger properties are less represented — for instance, only 7 two-bedroom listings are active. This relatively small and unevenly distributed supply can present opportunities for investors targeting underserved property sizes.
How is Airbnb revenue calculated in Murrieta?
The annual and monthly revenue figures for Murrieta are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

  • Regularly updated active Airbnb and STR listing counts for the Murrieta market
  • Average daily rate, occupancy, and RevPAN trends by property size and month
  • Historical revenue metrics based on trailing 12-month booking performance
  • Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
  • Amenity prevalence data across active listings to inform competitive positioning

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify with municipal authorities before investing. Individual property results will vary based on location within the market, property condition, pricing strategy, and management quality.

Next Steps

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