Muskegon, MI Airbnb Market Data, Statistics, and Occupancy Rates

Muskegon Short-Term Rental Market Overview

Muskegon, MI presents an attractive short-term rental opportunity with an ROI score of 69 out of 100, driven primarily by an above-average revenue-to-price ratio. With average home values around $271,430 and annual STR revenue averaging $35,362, investors benefit from relatively affordable entry compared to much of Michigan. The market's 143 active listings and strong summer seasonality — July revenues nearly ten times January figures — point to a lakeside vacation market with concentrated but lucrative earning potential during warmer months.

Key Market Statistics

According to Rabbu market data, the Muskegon short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Muskegon

Muskegon's combination of affordable property prices and strong summer revenue makes it a compelling market for investors seeking favorable yield relative to acquisition cost.

Expert Market Assessment

"Muskegon presents a moderately strong investment opportunity for operators who understand and embrace its seasonal rhythm. July and August alone can generate more revenue than the entire October-through-March period combined, so cash-flow planning around a compressed peak season is essential. The above-average revenue-to-price ratio is a genuine advantage — few Michigan markets let you acquire properties this affordably while still generating meaningful rental income. That said, the below-average supply/demand balance and rapid listing growth (118% year-over-year) suggest the market is becoming more competitive, making property differentiation and sharp pricing increasingly important."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Muskegon

Average revenue by month in Muskegon

Muskegon's revenue curve is sharply seasonal, peaking in July at $7,497 and bottoming out in January at just $774 — a nearly 10x spread that underscores the market's dependence on summer tourism. The May-through-September window accounts for the lion's share of annual earnings, making effective peak-season pricing and off-season cost management critical for profitability.

Active Airbnb listings by property size in Muskegon

Two- and three-bedroom properties dominate the supply with 42 and 39 listings respectively, making up over 56% of the market's 143 active listings. Studios (6) and 6+ bedroom homes (5) are notably scarce, which could represent either niche opportunity or limited demand — investors should weigh RevPAN data alongside supply counts.

Average daily rate (ADR) by property size in Muskegon

ADR scales steeply with property size, climbing from $107 for studios to $278 for 4-bedroom units, with 6+ bedroom properties commanding a dramatic $841 per night. The jump from 2 bedrooms ($160) to 3 bedrooms ($248) is particularly notable, suggesting that the upgrade to a larger family-friendly layout carries meaningful pricing power.

Average RevPAN by property size in Muskegon

Six-plus bedroom properties deliver by far the highest RevPAN at $227, followed by 4-bedroom ($82) and 3-bedroom ($78) units. Interestingly, studios outperform 1- and 2-bedroom listings on a RevPAN basis at $52, likely reflecting their higher occupancy rate offsetting a lower nightly rate.

Average occupancy rates by property size in Muskegon

Studios lead occupancy at 49%, well above the market average of 27%, suggesting strong demand for affordable, compact stays. Two-bedroom units trail at just 19% occupancy, making them the weakest performers despite being the most common listing type — a signal that this segment may be oversupplied relative to demand.

Average monthly revenue by property size in Muskegon

Monthly revenue scales dramatically with property size, from $1,609 for studios up to $15,862 for 6+ bedroom homes. Four-bedroom properties offer a strong middle ground at $5,183 per month, generating nearly double the revenue of 3-bedroom units ($3,331) and nearly triple that of 2-bedrooms ($2,665).

Average annual revenue by property size in Muskegon

Annual revenue potential ranges from $19,310 for studios to $190,348 for 6+ bedroom properties, with 4-bedroom homes ($62,203) offering arguably the best balance of attainable acquisition cost and robust income. Three-bedroom listings generate roughly $39,981 annually, which still represents a solid return against Muskegon's average home values of $271,430.

Most common amenities for Airbnb listings in Muskegon

Kitchens (98%) and parking (97%) are near-universal, while self check-in (92%) has become a baseline expectation rather than a differentiator. Outdoor-oriented amenities like BBQ grills (68%), backyards (66%), and patios (64%) reflect Muskegon's vacation character, and lake access — present in 25% of listings — could serve as a meaningful competitive edge for properties that offer it.

Understanding Muskegon's ROI Score: 69/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Muskegon's ROI score of 69 out of 100 places it in the 'Attractive Opportunity' band, anchored by an above-average revenue-to-price ratio that reflects the market's relatively affordable home values paired with meaningful rental income. Occupancy stability and market growth trend score as average, while the supply/demand balance registers below average — a reflection of the 118% year-over-year listing growth that's adding competitive pressure. Investors should pair this score with thorough local regulatory research and a clear strategy for peak-season optimization to maximize returns.

Short-Term Rental Regulations in Muskegon

Understanding local STR regulations is essential before investing in Muskegon. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Muskegon, Michigan may need to obtain a local permit or register their property before listing it. Investors should verify current requirements directly with the City of Muskegon and the State of Michigan, as rules can change and may differ between the city and surrounding townships.

Key Restrictions

Common restrictions in Michigan STR markets can include occupancy limits tied to bedroom count, minimum-stay requirements during certain seasons, noise ordinances, and parking mandates. HOA or neighborhood covenants may impose additional limitations, and some jurisdictions cap the total number of short-term rental permits issued, so confirming availability early in the acquisition process is advisable.

Tax Obligations

STR hosts in Michigan are generally subject to the state's 6% use tax and may owe local lodging or accommodations taxes depending on the municipality. Platforms like Airbnb often collect and remit certain taxes on behalf of hosts, but operators should confirm their full obligations with a local tax professional to avoid surprises.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Muskegon can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Muskegon's STR market is likely to see continued summer-driven demand, with peak-month revenues holding steady or edging up by 2–4% as the Lake Michigan shoreline remains a draw for regional travelers. Year-round occupancy may hover in the 25–30% range given the market's pronounced seasonality, though shoulder-season months like May and September could see incremental gains as operators refine pricing strategies. The 118% year-over-year listing growth does introduce supply-side pressure, so investors should monitor whether demand keeps pace with the expanding inventory. Properties that stand out with lake access or larger group accommodations are best positioned to capture premium rates even as competition increases."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Muskegon, MI

What is the average Airbnb occupancy rate in Muskegon?

The average occupancy rate for Airbnb listings in Muskegon is currently 27%, which falls below the Michigan state average of 42%. This reflects the market's strong seasonality — summer months see significantly higher booking activity while winter months are much quieter. Studios lead all property types at 49% occupancy, while 3-bedroom units come in at 32%. Investors should factor this seasonal pattern into their revenue projections and pricing strategies.

How much do Airbnb hosts make in Muskegon?

Based on trailing 12-month data, the average Airbnb host in Muskegon earns approximately $2,946 per month or $35,362 per year. Revenue varies significantly by property size — studios average around $19,310 annually, while 4-bedroom properties bring in roughly $62,203. The largest listings (6+ bedrooms) are the top earners at approximately $190,348 per year, though these represent a small share of the market. Peak summer months like July can yield over $7,497 in a single month.

Is Muskegon a good market for Airbnb investment?

Muskegon scores a 69 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market's strongest suit is its above-average revenue-to-price ratio — with average home values around $271,430 and annual revenues near $35,362, the yield potential relative to acquisition cost is favorable. Investors should be aware that occupancy is seasonal and listing growth has been significant at 118% year-over-year, which means competition is increasing. Well-positioned properties with desirable amenities and smart pricing can still perform well.

What is the average daily rate (ADR) for Airbnb in Muskegon?

The average daily rate for Airbnb listings in Muskegon is $222, which sits below Michigan's state average of $350. ADR scales considerably with property size: studios average $107, 2-bedrooms reach $160, 3-bedrooms command $248, and 6+ bedroom properties average a premium $841 per night. This pricing spread offers investors flexibility in choosing a segment that aligns with their budget and target guest profile.

Are short-term rentals legal in Muskegon?

Short-term rentals do operate in Muskegon, MI, with 143 active Airbnb listings currently on the market. However, local regulations regarding permits, zoning, and operational requirements can vary and are subject to change. Prospective investors should check directly with the City of Muskegon and relevant county or township authorities to confirm current rules before purchasing a property for STR use.

When is peak season for Airbnb in Muskegon?

Peak season in Muskegon runs from June through August, with July being the highest-earning month at an average of $7,497 in revenue — nearly ten times the January figure of $774. June ($5,064) and August ($6,489) are also strong performers. The shoulder months of May ($3,308) and September ($3,097) offer decent returns as well. Winter months from November through February represent the slowest period, with monthly revenues typically ranging from $774 to $1,603.

How many Airbnbs are there in Muskegon?

As of April 2026, there are 143 active Airbnb listings in Muskegon. The supply is concentrated in 2-bedroom (42 listings) and 3-bedroom (39 listings) properties, which together account for over half the market. One-bedroom units (27 listings) and 4-bedroom properties (20 listings) make up most of the remainder, with studios (6) and 6+ bedroom homes (5) being relatively scarce.

How is Airbnb revenue calculated in Muskegon?

The annual and monthly revenue figures shown for Muskegon are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Muskegon, MI market
• Average daily rates, occupancy rates, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month performance as of the dates noted and may not capture very recent market shifts. Local regulations, permit availability, and tax obligations are subject to change — always verify with municipal authorities before investing.