Myrtle Beach, SC Airbnb Market Data, Statistics, and Occupancy Rates

Myrtle Beach Short-Term Rental Market Overview

Myrtle Beach remains one of the Southeast's most recognizable beach vacation destinations, and its short-term rental market reflects that draw. With 2,365 active Airbnb listings generating an average annual revenue of $34,014 per property, the market offers a compelling entry point — especially given an average home value of $489,054 and a revenue-to-price ratio that scores in the average range. Seasonality is pronounced, with summer months driving the lion's share of income, but the sheer volume of tourist traffic along the Grand Strand keeps this market on many investors' radar.

Key Market Statistics

According to Rabbu market data, the Myrtle Beach short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Myrtle Beach

Myrtle Beach attracts STR investors because of its strong summer tourism engine, relatively affordable coastal property prices, and large pool of comparable listings that make performance benchmarking straightforward.

Expert Market Assessment

"Myrtle Beach represents an attractive but season-dependent investment opportunity. The summer months — particularly June, July, and August — deliver revenue that can carry the entire year, with July alone averaging $7,380 per listing. However, the off-season from November through February sees monthly revenue drop to under $1,500, which means investors need a pricing and cash-flow strategy that accounts for roughly four lean months. The ROI score of 66 out of 100 reflects this balance: healthy demand and reasonable property costs tempered by occupancy that sits at 31%, below the 38% South Carolina state average."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Myrtle Beach

Average revenue by month in Myrtle Beach

Myrtle Beach displays extreme seasonality, with July ($7,380) generating more than ten times the revenue of January ($707). The summer core of June through August accounts for the vast majority of annual income, while November through February each stay below $1,500 — investors should budget for this pronounced off-season gap.

Active Airbnb listings by property size in Myrtle Beach

One- and two-bedroom properties dominate supply with 781 and 799 listings respectively, making up about 67% of the market. Larger configurations are far scarcer — only 55 five-bedroom and 25 six-plus-bedroom listings exist — which could represent a competitive advantage for investors willing to acquire bigger homes targeting families and groups.

Average daily rate (ADR) by property size in Myrtle Beach

ADR climbs steeply with property size, from $89 for one-bedroom units to $529 for six-plus-bedroom homes. The jump from 3 bedrooms ($168) to 4 bedrooms ($243) is particularly notable, suggesting that the family-and-group-sized segment commands a meaningful nightly premium.

Average RevPAN by property size in Myrtle Beach

Five-bedroom properties deliver the strongest RevPAN at $95 per available night, outperforming even 6+ bedroom units ($81), which suffer from lower occupancy. Smaller units see RevPAN as low as $24 for studios, making mid-to-large properties the most efficient revenue generators on a per-night basis.

Average occupancy rates by property size in Myrtle Beach

One-bedroom units lead occupancy at 35%, while studios and 4-bedroom properties sit at 25%, and 6+ bedroom homes lag at just 15%. The relatively narrow spread among most sizes (25–35%) suggests that occupancy in Myrtle Beach is driven more by seasonality than by property configuration, though larger luxury homes clearly face tighter booking windows.

Average monthly revenue by property size in Myrtle Beach

Monthly revenue scales reliably with size, from $1,814 for studios up to $11,147 for 6+ bedroom properties. The sweet spot for many investors may be the 3- to 4-bedroom range ($3,988–$5,636 monthly), which balances strong revenue against more manageable acquisition and operating costs.

Average annual revenue by property size in Myrtle Beach

Six-plus-bedroom homes lead the pack with an impressive $133,770 in average annual revenue, followed by 5-bedroom properties at $78,323. Even 2-bedroom units generate a respectable $33,788 annually, though investors targeting meaningful cash flow will likely find the 4-bedroom-and-above tier — starting at $67,640 per year — most compelling relative to acquisition costs.

Most common amenities for Airbnb listings in Myrtle Beach

Parking and kitchen access are virtually universal at 96%, while pool (87%) and patio or balcony (87%) are nearly as standard — signaling that these are baseline expectations rather than differentiators. Investors looking to stand out should note that hot tubs (63%), beach access (44%), and BBQ grills (30%) are less saturated and could serve as competitive amenities.

Understanding Myrtle Beach's ROI Score: 66/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Myrtle Beach's ROI score of 66 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where revenue potential and property costs are reasonably balanced. All four calculation factors — revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance — score in the average range, indicating a market without glaring weaknesses but also without standout metrics that would push it into elite territory. Investors should pair this score with local regulatory research and a clear seasonal cash-flow plan to ensure the numbers work for their specific acquisition.

Short-Term Rental Regulations in Myrtle Beach

Understanding local STR regulations is essential before investing in Myrtle Beach. Here's the current regulatory landscape:

Permit Requirements

The City of Myrtle Beach and the state of South Carolina may require short-term rental operators to obtain a business license and register their property before accepting guests. Investors should verify current permit and registration requirements directly with local municipal offices and the South Carolina Department of Revenue.

Key Restrictions

Common restrictions in coastal South Carolina markets include occupancy limits based on property size, noise ordinances, parking requirements, and potential HOA rules that may prohibit or limit short-term rentals in certain communities. Some areas may also impose minimum-stay requirements or cap the total number of STR permits issued, so due diligence before purchasing is essential.

Tax Obligations

Short-term rental hosts in South Carolina are generally subject to state sales tax, local accommodations tax, and tourism-related fees. Many booking platforms collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with the South Carolina Department of Revenue to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Myrtle Beach can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Myrtle Beach's seasonal dynamics are likely to persist, with June through August accounting for the bulk of rental income. ADR could see modest increases in the 1–3% range during peak summer months as demand continues to concentrate, though off-season occupancy — currently at 31% market-wide — may remain a challenge without strategic pricing. Listing supply has held roughly steady year over year (104% of prior year count), suggesting the market isn't flooding with new inventory, which should help stabilize returns for existing hosts. Investors should plan cash reserves to bridge the leaner winter months when revenue dips below $1,000."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Myrtle Beach, SC

What is the average Airbnb occupancy rate in Myrtle Beach?

The current average occupancy rate for Airbnb listings in Myrtle Beach is 31%, which falls below the South Carolina state average of 38%. Occupancy varies significantly by property size — 1-bedroom units lead at 35%, while 6+ bedroom properties sit at just 15%. The market's strong seasonality means summer months pull the average up considerably while winter months bring it down.

How much do Airbnb hosts make in Myrtle Beach?

On average, Airbnb hosts in Myrtle Beach earn approximately $34,014 per year, or about $2,834 per month based on trailing 12-month data. Revenue scales significantly with property size: studios average $21,770 annually, while 5-bedroom properties bring in around $78,323, and 6+ bedroom homes can reach $133,770. Summer months are the primary revenue driver, with July averaging $7,380 across the market.

Is Myrtle Beach a good market for Airbnb investment?

Myrtle Beach earns an ROI score of 66 out of 100, placing it in the "Attractive Opportunity" category. The market benefits from strong summer tourism demand and relatively affordable coastal property prices averaging $489,054. The main consideration is pronounced seasonality — revenue in July can be more than 10 times what hosts earn in January — so investors should plan their cash flow accordingly and consider larger properties that generate higher annual returns.

What is the average daily rate (ADR) for Airbnb in Myrtle Beach?

The average daily rate in Myrtle Beach is currently $139, which is well below the South Carolina state average of $358. ADR increases substantially with property size: studios average $95 per night, 3-bedroom units command $168, and 6+ bedroom properties reach $529 per night. This pricing structure means larger homes can deliver premium nightly rates while still attracting family and group bookings.

Are short-term rentals legal in Myrtle Beach?

Short-term rentals do operate in Myrtle Beach, with over 2,365 active Airbnb listings in the market. However, operators may need to obtain a business license and comply with local and state regulations, including accommodations taxes and any applicable zoning restrictions. Investors should check directly with the City of Myrtle Beach and the South Carolina Department of Revenue for the latest permit and tax requirements before listing a property.

When is peak season for Airbnb in Myrtle Beach?

Peak season in Myrtle Beach runs from June through August, driven by summer beach tourism. July is the strongest month by far, with average revenue reaching $7,380 per listing. June and August also perform well at $5,188 and $5,163, respectively. The shoulder months of March through May generate moderate income around $2,800–$2,900, while the winter off-season from November through February sees the lowest returns.

How many Airbnbs are there in Myrtle Beach?

As of April 2026, there are 2,365 active Airbnb listings in Myrtle Beach. The supply is concentrated in 1-bedroom (781 listings) and 2-bedroom (799 listings) properties, which together make up about two-thirds of the market. Larger properties with 4+ bedrooms are far less common, with only 200 combined listings in that segment, potentially signaling less competition for investors targeting group and family travelers.

How is Airbnb revenue calculated in Myrtle Beach?

The annual and monthly revenue figures shown for Myrtle Beach are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, and because each month uses its own historical performance, seasonal peaks (like July at $7,380) and slower months (like January at $707) are naturally reflected. Individual results can vary based on property quality, pricing strategy, and how effectively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Myrtle Beach market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue benchmarks based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Supply distribution and popular amenity data across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, tax obligations, and permit requirements may change; investors should verify current rules with city and state authorities before purchasing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.