Naches, WA Airbnb Market Data, Statistics, and Occupancy Rates

Naches Short-Term Rental Market Overview

Naches, WA is a small, rural short-term rental market nestled near the eastern slopes of the Cascades, with just 22 active Airbnb listings and an average annual revenue of $23,360 per property. The market's ADR of $191 sits well below Washington's $393 state average, though lower acquisition costs in the area may partially offset that gap. Occupancy averages 30%, slightly under the 36% state benchmark, suggesting this is a seasonal, recreation-driven destination rather than a year-round performer. Investors drawn to low-competition, nature-oriented markets may find Naches worth a closer look — especially for larger properties that command premium nightly rates.

Key Market Statistics

According to Rabbu market data, the Naches short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026.

Why Investors Consider Naches

Naches appeals to investors seeking a low-competition, outdoor-recreation market with affordable entry points and premium potential for larger cabin-style properties.

Expert Market Assessment

"Naches presents a modest opportunity best suited to investors comfortable with seasonal cash-flow swings and a hands-on approach to maximizing occupancy. Revenue peaks sharply from June through September — July tops the chart at $2,402 — while January dips to just $1,076, creating a roughly 2:1 spread between best and worst months. The market's small inventory of 22 listings limits competition, and 3-bedroom properties stand out as the clear revenue leader, generating over $2,500 per month on average. Investors targeting this market should focus on larger, amenity-rich properties that capture the summer recreation crowd and explore strategies to attract shoulder-season guests."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Naches

Average revenue by month in Naches

Naches follows a clear seasonal curve, with July ($2,402) and August ($2,378) delivering peak revenue and January ($1,076) marking the low point — a spread of more than $1,300 between best and worst months. The warm-weather months from May through November all exceed $2,000, giving investors a solid six-to-seven month window of stronger earnings.

Active Airbnb listings by property size in Naches

One-bedroom units make up the largest share of inventory at 8 listings, followed by 7 two-bedroom and 5 three-bedroom properties. The relatively even distribution across sizes means no single configuration dominates, though the smaller supply of 3-bedroom homes combined with their higher revenue could signal an opportunity for investors willing to go larger.

Average daily rate (ADR) by property size in Naches

ADR scales steeply with size in Naches — 3-bedroom properties command $283 per night, roughly 2.5 times the $113 charged by 1-bedroom listings. The jump from 2-bedrooms ($186) to 3-bedrooms ($283) represents the largest premium increase, suggesting strong guest willingness to pay more for additional space.

Average RevPAN by property size in Naches

Three-bedroom properties lead RevPAN at $66, outpacing 2-bedrooms ($50) and 1-bedrooms ($38) despite having the lowest occupancy rate. This confirms that the higher nightly rates of larger units more than compensate for fewer booked nights, making them the most efficient revenue generators on a per-available-night basis.

Average occupancy rates by property size in Naches

Smaller properties fill more consistently, with 1-bedrooms achieving 34% occupancy compared to 27% for 2-bedrooms and 24% for 3-bedrooms. While none of these rates are high in absolute terms, the 1-bedroom figure offers more predictable cash flow, whereas larger units rely on fewer but higher-value bookings.

Average monthly revenue by property size in Naches

Three-bedroom properties earn $2,526 per month on average — nearly three times the $937 generated by 1-bedroom listings and well above the $1,386 from 2-bedrooms. For investors focused on maximizing monthly cash flow, the larger configurations clearly outperform despite their lower occupancy rates.

Average annual revenue by property size in Naches

Annual revenue tells a compelling story for larger units: 3-bedroom properties bring in $30,314 per year, outpacing 2-bedrooms ($16,642) by 82% and 1-bedrooms ($11,250) by nearly 170%. Investors evaluating return potential relative to acquisition and operating costs should weigh these revenue differences carefully against the price premium for larger homes in the area.

Most common amenities for Airbnb listings in Naches

Every listing in Naches offers parking (100%), and kitchens (86%), BBQ grills (77%), and patios or balconies (68%) are near-universal — reflecting guest expectations for an outdoor, cabin-style experience. Hot tubs appear in 32% of listings and could serve as a meaningful differentiator, while pet-friendliness (36%) is another amenity that could help capture additional demand in this nature-oriented market.

Short-Term Rental Regulations in Naches

Understanding local STR regulations is essential before investing in Naches. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Naches and Yakima County, Washington, may need to obtain permits or register their property with local authorities before listing. Investors should verify current requirements directly with Yakima County and the state of Washington, as rules can change and enforcement varies by jurisdiction.

Key Restrictions

Common restrictions in Washington's rural and unincorporated areas can include occupancy limits, parking requirements, noise ordinances, and setback rules. HOA covenants — where applicable — may impose additional limitations on short-term rental use, so reviewing any deed restrictions before purchasing is strongly recommended.

Tax Obligations

Washington State imposes lodging taxes on short-term rentals, and Yakima County may collect additional local excise or tourism taxes. Platforms like Airbnb often handle state-level tax collection automatically, but hosts should confirm they're meeting all local obligations and filing requirements.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Naches can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Naches is likely to continue tracking its established seasonal pattern, with stronger revenue from May through October and softer winter months. ADR could see modest upward pressure in the 1–3% range as outdoor recreation tourism across central Washington grows, though occupancy will likely remain in the 28–33% corridor given the area's seasonal demand profile. Investors should plan for cash-flow variability and budget around the summer peak rather than expecting consistent monthly income. Adding amenities that extend shoulder-season appeal — like hot tubs or cozy winter features — could help narrow the gap between peak and off-peak performance."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Naches, WA

What is the average Airbnb occupancy rate in Naches?

The average occupancy rate for Airbnb listings in Naches is currently 30%, which falls slightly below Washington's statewide average of 36%. Occupancy varies significantly by property size — 1-bedroom units lead at 34%, while 3-bedroom properties average 24%. The lower overall rate reflects the seasonal, recreation-driven nature of demand in the area.

How much do Airbnb hosts make in Naches?

Based on trailing 12-month booking data, Airbnb hosts in Naches earn an average of $1,946 per month and approximately $23,360 per year. Revenue varies considerably by property size: 1-bedroom listings average $11,250 annually, 2-bedrooms bring in around $16,642, and 3-bedroom properties lead with $30,314 in annual revenue.

Is Naches a good market for Airbnb investment?

Naches can be a worthwhile market for investors who are comfortable with seasonal demand and are targeting larger properties. With only 22 active listings, competition is limited, and 3-bedroom units generate strong per-night rates ($283 ADR) and the highest annual revenue. However, occupancy is below the state average at 30%, and winter months produce significantly less income. This market is best suited for investors looking at affordable entry points in outdoor-recreation areas and who can optimize for peak season performance.

What is the average daily rate (ADR) for Airbnb in Naches?

The average daily rate in Naches is $191, which is roughly half of Washington's $393 state average. ADR scales notably with property size: 1-bedrooms average $113 per night, 2-bedrooms come in at $186, and 3-bedroom properties command $283 per night. The lower overall ADR reflects the rural, value-oriented nature of the market.

Are short-term rentals legal in Naches?

Short-term rentals are generally permitted in the Naches area, but operators should verify specific permit, registration, and tax requirements with Yakima County and Washington State authorities. Local rules regarding occupancy limits, parking, and noise may apply, and any HOA restrictions should be reviewed before purchasing an investment property.

When is peak season for Airbnb in Naches?

Peak season in Naches runs from May through September, with July delivering the highest average monthly revenue at $2,402. June, August, and September also perform strongly, each exceeding $2,200. The off-peak period from January through March sees the lowest revenue, with January bottoming out at $1,076.

How many Airbnbs are there in Naches?

As of April 2026, there are 22 active Airbnb listings in Naches. The supply breaks down to 8 one-bedroom units, 7 two-bedroom properties, and 5 three-bedroom listings. This small inventory means competition is limited, which can benefit hosts who differentiate their property with strong amenities and pricing strategies.

How is Airbnb revenue calculated in Naches?

The annual and monthly revenue figures for Naches are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Naches, WA market
• Occupancy rates and average daily rate trends by property size
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Amenity prevalence data across active listings
• Data sourced from Rabbu proprietary analytics and combined for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change — always verify with local authorities before investing. Individual property results will vary based on location, quality, pricing strategy, and management approach.