Nacogdoches, TX Airbnb Market Data, Statistics, and Occupancy Rates

Nacogdoches Short-Term Rental Market Overview

Nacogdoches offers an accessible entry point for short-term rental investors, with average home values around $370,740 and an ADR of $184 — well below the Texas state average of $276. However, the market's 25% occupancy rate trails the state's 33% average, and active listings have surged 124% year over year, signaling rising competition. With 78 active Airbnb listings and average annual revenue of $19,611, this East Texas college town rewards investors who can differentiate their properties and price strategically rather than rely on passive demand.

Key Market Statistics

According to Rabbu market data, the Nacogdoches short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Nacogdoches

Nacogdoches appeals to investors seeking lower acquisition costs in a small-market Texas setting, though the opportunity demands careful property selection and strong operational execution to overcome below-average occupancy.

Expert Market Assessment

"Nacogdoches presents a competitive but nuanced opportunity: the ROI score of 49 out of 100 reflects average revenue-to-price fundamentals offset by below-average occupancy stability and a supply-demand balance that's tightening as listings grow rapidly. Seasonality is pronounced — monthly revenue swings from a low of $1,297 in January to a high of $2,017 in May, a roughly 55% spread that investors need to budget around. The market rewards operators who can capture peak-season demand efficiently while minimizing vacancy during slower stretches. Selective deal sourcing and differentiation through amenities or larger property configurations will matter more here than in higher-demand Texas metros."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Nacogdoches

Average revenue by month in Nacogdoches

Revenue in Nacogdoches follows a clear seasonal pattern, peaking in May at $2,017 and October at $1,966, while January ($1,297) and December ($1,480) mark the softest months. The roughly $720 spread between peak and trough underscores the importance of pricing dynamically and building cash reserves during high-demand periods.

Active Airbnb listings by property size in Nacogdoches

Three-bedroom properties lead the supply with 30 active listings, followed closely by one-bedrooms at 26, while two-bedroom units are the least represented with just 17 listings. The relative scarcity of two-bedroom inventory could signal a niche opportunity for investors, especially given that size's strong RevPAN performance.

Average daily rate (ADR) by property size in Nacogdoches

ADR scales predictably with size in Nacogdoches: one-bedrooms average $137, two-bedrooms $165, and three-bedrooms command $223 per night. The jump from two to three bedrooms represents a 35% premium, which may justify the higher acquisition cost for investors targeting the top revenue tier.

Average RevPAN by property size in Nacogdoches

Two-bedroom properties deliver the highest RevPAN at $46, edging out both one-bedrooms and three-bedrooms, which tie at $41. This suggests two-bedroom units strike the best balance between nightly rate and occupancy, making them a particularly efficient configuration in this market.

Average occupancy rates by property size in Nacogdoches

One-bedroom listings fill the most nights at 30% occupancy, two-bedrooms follow at 28%, and three-bedrooms lag significantly at just 19%. The steep drop-off for larger properties means three-bedroom investors need to lean heavily on their higher ADR to compensate for more frequent vacancies.

Average monthly revenue by property size in Nacogdoches

Three-bedroom properties generate the highest average monthly revenue at $2,082, with two-bedrooms at $1,738 and one-bedrooms trailing at $1,188. While larger units earn more per month in absolute terms, the gap between two- and three-bedroom revenue is relatively narrow given the significant occupancy difference.

Average annual revenue by property size in Nacogdoches

Annually, three-bedroom listings lead with approximately $24,991 in revenue, followed by two-bedrooms at $20,859 and one-bedrooms at $14,258. Investors weighing acquisition costs against income potential should note that two-bedroom properties may offer stronger returns relative to purchase price, given their competitive RevPAN and higher occupancy.

Most common amenities for Airbnb listings in Nacogdoches

Kitchen and parking are near-universal at 97% of listings, reflecting guest expectations for self-catering stays and car-dependent travel in this East Texas market. Washer/dryer availability (77–80%), self check-in (73%), and outdoor amenities like backyards (67%) and patio spaces (62%) round out the baseline — while hot tubs (10%) and pools (4%) remain rare differentiators that could help a listing stand out.

Understanding Nacogdoches's ROI Score: 49/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Nacogdoches earns an ROI score of 49 out of 100, placing it in the Competitive Opportunity tier — meaning the fundamentals are workable but not effortless. The average revenue-to-price ratio shows reasonable income potential relative to home costs, but below-average occupancy stability and a tightening supply-demand balance (listings grew 124% year over year) mean passive investments here carry more risk. Pairing this data with thorough local regulatory research and a strong operational plan will be essential for investors looking to outperform the market average.

Short-Term Rental Regulations in Nacogdoches

Understanding local STR regulations is essential before investing in Nacogdoches. Here's the current regulatory landscape:

Permit Requirements

Nacogdoches, Texas may require short-term rental operators to obtain a permit or register their property with local authorities. Investors should verify current requirements directly with the City of Nacogdoches and Nacogdoches County before listing.

Key Restrictions

Common STR restrictions in Texas markets can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA covenants may also impose additional limitations, and some jurisdictions cap the number of permits available in certain zones — always confirm the specific rules that apply to your target property.

Tax Obligations

Short-term rental hosts in Texas are typically subject to the state's 6% hotel occupancy tax, and Nacogdoches may impose its own local lodging or occupancy tax on top of that. Platforms like Airbnb often collect and remit these taxes automatically, but hosts should confirm their full tax obligations with a local accountant or the city's tax office.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Nacogdoches can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Nacogdoches is likely to see continued supply growth as investors take advantage of relatively affordable property prices, which could keep occupancy rates in the 23–27% range unless demand catches up. Seasonal peaks around May and October — likely tied to university events and fall tourism — should continue to provide the strongest booking windows. ADR may see modest gains of 1–3% as newer listings professionalize, but revenue growth will hinge more on occupancy improvements than rate increases. Investors should plan for meaningful off-season softness, particularly in January and December, when monthly revenue dips below $1,500."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Nacogdoches, TX

What is the average Airbnb occupancy rate in Nacogdoches?

The average occupancy rate for Airbnb listings in Nacogdoches is currently 25%, which falls below the Texas state average of 33%. Occupancy varies by property size: one-bedroom units see roughly 30% occupancy, two-bedrooms come in at 28%, and three-bedroom properties average 19%. These figures suggest that while smaller units fill more consistently, overall demand in Nacogdoches is moderate and investors should plan for significant vacant nights.

How much do Airbnb hosts make in Nacogdoches?

On average, Airbnb hosts in Nacogdoches earn approximately $1,634 per month or $19,611 per year based on trailing 12-month booking data. Earnings vary significantly by property size — one-bedroom listings average around $14,258 annually, two-bedrooms bring in roughly $20,859, and three-bedroom properties lead at about $24,991 per year. Peak months like May and October can push monthly revenue above $1,960, while slower months like January may dip to around $1,297.

Is Nacogdoches a good market for Airbnb investment?

Nacogdoches earns an ROI score of 49 out of 100, placing it in the 'Competitive Opportunity' category. The market's relatively affordable home values ($370,740 average) and lower ADR create a manageable entry point, but below-average occupancy and a rapidly growing supply of listings mean investors need to be strategic. Success here will likely depend on choosing the right property size (two- and three-bedrooms show the strongest revenue), offering in-demand amenities, and pricing competitively during off-peak periods.

What is the average daily rate (ADR) for Airbnb in Nacogdoches?

The average daily rate in Nacogdoches is $184, which is notably below the Texas state average of $276. ADR scales with property size: one-bedroom listings average $137 per night, two-bedrooms average $165, and three-bedroom properties command $223. The lower overall ADR reflects the market's positioning as a smaller, more affordable destination compared to major Texas metros.

Are short-term rentals legal in Nacogdoches?

Short-term rentals are generally permitted in Nacogdoches, Texas, though operators may need to obtain local permits or register their property with the city. Regulations can change, so it's important to check directly with the City of Nacogdoches and review any applicable HOA rules before purchasing or listing a property. Texas also imposes a state hotel occupancy tax, and there may be additional local tax obligations.

When is peak season for Airbnb in Nacogdoches?

Peak season in Nacogdoches centers on May, when average monthly revenue reaches $2,017, and October, which comes in at $1,966. These spikes likely correlate with university-related events, graduation season, and fall activities. The slowest months are January ($1,297) and December ($1,480), creating a meaningful seasonal revenue gap that investors should factor into their cash-flow projections.

How many Airbnbs are there in Nacogdoches?

As of April 2026, there are 78 active Airbnb listings in Nacogdoches. The supply has grown 124% year over year, indicating significant new investor interest. Three-bedroom listings make up the largest share at 30 properties, followed by one-bedrooms (26) and two-bedrooms (17). This rapid supply growth is something to watch, as it may put downward pressure on occupancy if demand doesn't keep pace.

How is Airbnb revenue calculated in Nacogdoches?

The annual and monthly revenue figures shown for Nacogdoches are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We calculate each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the remaining data into a market-level historical average. Because each month uses its own historical performance data, seasonal peaks and slower periods are naturally reflected in the figures. Individual results can vary based on property quality, pricing strategy, location within the market, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Nacogdoches and surrounding areas
• Occupancy rates and average daily rate trends by property size and time period
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue estimates
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple providers and proprietary Rabbu analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify with municipal authorities before investing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.