Napa, CA Airbnb Market Data, Statistics, and Occupancy Rates

Napa Short-Term Rental Market Overview

Napa's world-renowned wine country tourism creates a distinctive short-term rental market where guests willingly pay premium nightly rates — the current average daily rate sits at $374. With 314 active Airbnb listings generating an average of $62,000 in annual revenue and home values around $1.43 million, the market rewards operators who can command strong occupancy through quality listings and smart pricing. An ROI score of 55 out of 100 reflects an attractive opportunity balanced by high property acquisition costs and moderate occupancy.

Key Market Statistics

According to Rabbu market data, the Napa short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Napa

Napa draws investor interest because its premium wine country brand supports above-average nightly rates even as overall occupancy sits slightly below the California state average.

Expert Market Assessment

"Napa represents an attractive but measured opportunity for STR investors. The market's revenue-to-price ratio and occupancy stability both land at average levels, while growth trends trail slightly below average — partly a reflection of the 179% year-over-year jump in active listings absorbing some demand. Seasonality is pronounced: the May through October corridor accounts for the bulk of annual revenue, with September alone averaging $7,101 per listing, more than 2.5 times January's $2,781. Investors who price aggressively during winter months and capitalize on harvest-season premiums will be best positioned to maximize returns in this high-ADR, tourism-driven market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Napa

Average revenue by month in Napa

Revenue in Napa follows a sharp seasonal curve, peaking at $7,101 in September — harvest season — and bottoming out at $2,781 in January, a spread of more than $4,300. The May-through-October window consistently delivers above-average monthly revenue, making those six months critical for hitting annual income targets.

Active Airbnb listings by property size in Napa

One-bedroom units dominate Napa's supply at 128 listings (41% of the market), followed by 2-bedrooms at 71. With only 17 four-bedroom properties currently active, larger homes face notably less competition and may represent an underserved segment for investors willing to take on higher acquisition costs.

Average daily rate (ADR) by property size in Napa

ADR in Napa scales steeply with size, jumping from $227 for studios to $747 for 4-bedroom properties — more than triple the rate. The sharpest premium jump comes between 2-bedrooms ($356) and 3-bedrooms ($535), suggesting groups willing to pay significantly more for the extra space and amenities that larger wine country homes typically offer.

Average RevPAN by property size in Napa

Four-bedroom properties lead RevPAN at $266, well ahead of 3-bedrooms at $167 and 2-bedrooms at $131, reflecting strong per-night revenue even after factoring in occupancy gaps. Interestingly, studios ($130) outperform 1-bedrooms ($99) on a RevPAN basis thanks to their notably higher occupancy rate.

Average occupancy rates by property size in Napa

Studios stand out with a 57% occupancy rate, far exceeding the market average and all other property sizes. Larger properties see lower occupancy — 3-bedrooms at 31% are the lowest — which means investors in bigger homes need to rely on higher nightly rates rather than volume to drive returns.

Average monthly revenue by property size in Napa

Monthly revenue rises steadily with property size, from $3,415 for studios to $11,705 for 4-bedroom homes, demonstrating that larger properties overcome their lower occupancy with premium pricing. The jump from 3-bedrooms ($8,311) to 4-bedrooms ($11,705) is especially notable, suggesting strong group and family demand at the top end.

Average annual revenue by property size in Napa

Four-bedroom properties generate an estimated $140,462 annually — nearly 3.4 times the $40,983 earned by studios — making them the highest-grossing configuration in Napa. For investors focused on maximizing gross revenue per property, 3-bedroom ($99,742) and 4-bedroom homes offer the most compelling top-line potential, though acquisition costs and operating expenses should be weighed carefully.

Most common amenities for Airbnb listings in Napa

Parking is nearly universal at 97% of listings, reflecting Napa's car-dependent wine country geography, while kitchens (81%) and self check-in (76%) round out the top three essentials. Outdoor-focused amenities like patios (68%), backyards (58%), and pools (44%) are prevalent enough to be expected by guests, and adding a hot tub (currently at 37%) or pool could meaningfully differentiate a listing.

Understanding Napa's ROI Score: 55/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Napa's ROI score of 55 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where healthy demand and strong nightly rates are balanced against high property values and moderate occupancy. Revenue-to-price ratio and occupancy stability both rate as average, while market growth trends score below average — likely influenced by the rapid 179% year-over-year increase in active listings that's intensifying competition. Investors should pair this score with thorough local regulatory research and a realistic occupancy model, especially given Napa's pronounced seasonality.

Short-Term Rental Regulations in Napa

Understanding local STR regulations is essential before investing in Napa. Here's the current regulatory landscape:

Permit Requirements

The City of Napa and Napa County in California may require short-term rental operators to obtain a permit or business license before listing a property. Investors should verify current permit requirements directly with local planning and zoning authorities, as rules can differ between the city and unincorporated county areas.

Key Restrictions

Common restrictions in California STR markets include occupancy limits, minimum-stay requirements, noise and nuisance ordinances, and designated parking provisions. HOA rules may impose additional limitations, and some jurisdictions cap the number of active STR permits, so it's important to confirm availability before purchasing a property.

Tax Obligations

Short-term rental hosts in Napa are generally subject to Transient Occupancy Tax (TOT) as well as any applicable state and local tourism or sales taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligation with the Napa County Tax Collector's office.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Napa can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Napa's deep seasonal revenue pattern — with September peaking at $7,101 per listing and January dipping to $2,781 — suggests that the next 12–18 months will continue to reward hosts who optimize pricing for the May-through-October harvest and summer travel window. Active listings have grown significantly year over year (179%), which could moderate occupancy rates and ADR growth, so investors should anticipate ADR increases closer to 1–3% rather than large jumps. Occupancy may hover in the 38–42% range market-wide as supply absorbs, though well-positioned properties with pools, hot tubs, and outdoor spaces should outperform those averages."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Napa, CA

What is the average Airbnb occupancy rate in Napa?

The average Airbnb occupancy rate in Napa is currently 40%, which is slightly below the California state average of 43%. Occupancy varies significantly by property size — studios lead at 57%, while 3-bedroom properties average around 31%. Hosts who invest in standout amenities and competitive pricing strategies tend to exceed these market averages.

How much do Airbnb hosts make in Napa?

On average, Airbnb hosts in Napa earn approximately $5,166 per month or $62,000 annually based on the trailing 12 months of booking data. Revenue varies considerably by property size: studios bring in about $3,415 per month, while 4-bedroom homes average $11,705 monthly. Peak months like September can push individual listings well above these averages.

Is Napa a good market for Airbnb investment?

Napa scores 55 out of 100 on Rabbu's ROI Score, indicating an attractive investment opportunity with a healthy balance between demand and revenue relative to property values. The market's strong brand as a wine country destination supports a $374 average daily rate, though the high average home value of roughly $1.43 million means investors need substantial capital to enter. Larger properties (3–4 bedrooms) tend to deliver the strongest gross revenue, making them worth evaluating despite the higher price of entry.

What is the average daily rate (ADR) for Airbnb in Napa?

The average daily rate for Airbnb listings in Napa is $374, which is below the California state average of $551 but still represents a premium rate nationally. ADR scales significantly with property size, ranging from $227 for studios up to $747 for 4-bedroom homes. This rate premium reflects the high value guests place on the Napa wine country experience.

Are short-term rentals legal in Napa?

Short-term rentals operate in Napa, with 314 active Airbnb listings currently in the market. However, regulations including permit requirements, zoning restrictions, and tax obligations may apply and can differ between the City of Napa and unincorporated Napa County. Prospective investors should consult with local government offices and review any applicable HOA rules before purchasing a property for short-term rental use.

When is peak season for Airbnb in Napa?

Peak season for Airbnb in Napa runs from May through October, coinciding with the wine harvest and warm-weather travel season. September is the top-earning month at $7,101 in average revenue per listing, followed closely by July ($6,886) and August ($6,768). The off-season from November through February sees monthly revenues drop to the $2,781–$4,392 range, creating a pronounced seasonal cycle that investors should plan for.

How many Airbnbs are there in Napa?

There are currently 314 active Airbnb listings in Napa as of April 2026. The supply is concentrated in smaller properties, with 1-bedroom units making up the largest segment at 128 listings, followed by 2-bedrooms (71) and studios (48). Larger 3- and 4-bedroom properties represent a smaller share of supply at 44 and 17 listings respectively, which may signal less competition in those segments.

How is Airbnb revenue calculated in Napa?

The annual and monthly revenue figures for Napa are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally capturing seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy rates, and pricing data for the Napa market
• Average daily rate and revenue per available night trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Supply distribution and amenity prevalence across active listings
• Home value data sourced from Zillow Home Value Index (ZHVI) for investment cost context

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots; market conditions can shift due to regulatory changes, economic factors, or seasonal fluctuations. Local short-term rental regulations in Napa may change; investors should verify current rules with city and county authorities before purchasing.