Naperville, IL Airbnb Market Data, Statistics, and Occupancy Rates

Naperville Short-Term Rental Market Overview

Naperville presents an interesting suburban STR opportunity just outside Chicago, with only 30 active Airbnb listings competing for guest demand—a notably tight supply environment. The market delivers an average annual revenue of $35,638 per listing and an occupancy rate of 36%, which edges above the Illinois state average of 33%. With an ADR of $200 and a favorable supply/demand balance, investors willing to navigate a smaller market can find meaningful upside, particularly with larger properties that command significantly higher nightly rates.

Key Market Statistics

According to Rabbu market data, the Naperville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Naperville

Naperville's low listing count paired with above-average supply/demand dynamics gives investors a chance to capture share in an undersaturated suburban market near one of the country's largest metro areas.

Expert Market Assessment

"Naperville's STR market earns an "Attractive Opportunity" designation, driven primarily by a favorable supply/demand balance and average revenue-to-price metrics. Seasonality is a defining characteristic—July peaks at $4,315 in average monthly revenue while January dips to $1,702, creating a roughly 2.5x spread that investors need to plan around. The market's below-average growth trend tempers enthusiasm slightly, but the small listing base means even incremental demand improvements can have an outsized impact on individual property performance. For investors comfortable with suburban dynamics and seasonal variability, Naperville offers a less crowded playing field than many urban Illinois markets."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Naperville

Average revenue by month in Naperville

Naperville displays strong seasonality, with July ($4,315) and June ($4,104) representing peak earning months—roughly 2.5 times the revenue of the slowest month, January ($1,702). Investors should anticipate a meaningful summer surge and plan reserves to cover the softer winter period from November through March.

Active Airbnb listings by property size in Naperville

Supply in Naperville is evenly divided between 1-bedroom and 3-bedroom properties, each accounting for 11 of the 30 active listings. The absence of 2-bedroom, 4-bedroom, and larger configurations in the data could signal an opportunity for investors to differentiate with mid-sized or larger properties.

Average daily rate (ADR) by property size in Naperville

ADR scales sharply with size in Naperville: 3-bedroom listings command $242 per night compared to just $95 for 1-bedroom units, a 155% premium. This suggests that guests in this suburban market are willing to pay significantly more for space, making larger properties the stronger play from a rate perspective.

Average RevPAN by property size in Naperville

Three-bedroom listings deliver a RevPAN of $92, nearly triple the $34 RevPAN for 1-bedroom properties, indicating that the higher nightly rates of larger units translate directly into superior revenue efficiency. This gap makes 3-bedroom configurations the clear winner for maximizing income per available night.

Average occupancy rates by property size in Naperville

Occupancy rates are closely matched across property sizes, with 3-bedroom listings at 38% and 1-bedroom units at 36%. This consistency means the dramatic revenue difference between sizes is driven almost entirely by rate premiums rather than booking frequency.

Average monthly revenue by property size in Naperville

Three-bedroom properties generate $4,427 per month on average—nearly four times the $1,161 earned by 1-bedroom listings. For investors prioritizing monthly cash flow, the larger format clearly outperforms in Naperville's suburban market.

Average annual revenue by property size in Naperville

On an annual basis, 3-bedroom listings bring in approximately $53,135 compared to $13,941 for 1-bedroom properties, representing a nearly $40,000 difference. While acquisition costs for larger homes are higher, the revenue gap strongly favors 3-bedroom configurations for overall return potential.

Most common amenities for Airbnb listings in Naperville

Parking dominates at 97% of listings, followed by kitchens (93%), washers (87%), and dryers (83%)—reflecting guest expectations for home-like convenience in this suburban market. Backyards (80%) and outdoor spaces also feature prominently, signaling that family-friendly, spacious properties resonate most with Naperville's guest base.

Understanding Naperville's ROI Score: 55/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Naperville's ROI Score of 55 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where revenue relative to property values is average but supply/demand dynamics work in the investor's favor. Occupancy stability scores as average, while market growth trends sit below average—suggesting the market is maturing rather than rapidly expanding. Investors should pair this data with thorough local regulatory research and focus on 3-bedroom properties where revenue potential is strongest to maximize returns against Naperville's elevated home values.

Short-Term Rental Regulations in Naperville

Understanding local STR regulations is essential before investing in Naperville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Naperville, Illinois may be required to obtain a permit or register their property with the city before listing. Investors should verify current requirements directly with the City of Naperville and DuPage County offices, as local regulations can evolve.

Key Restrictions

Common STR restrictions in suburban Illinois markets like Naperville can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules may also impose additional limitations, so investors should review any applicable community covenants before purchasing a property intended for short-term rental use.

Tax Obligations

STR operators in Illinois are generally subject to state and local occupancy taxes, as well as potential tourism or hotel taxes that vary by municipality. Many booking platforms collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with a tax professional familiar with Illinois STR requirements.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Naperville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Naperville's STR market is likely to see continued seasonal demand patterns, with peak revenue concentrated from May through August where monthly averages exceed $3,600. The 185% year-over-year growth in active listings signals rising investor interest, though this rapid supply expansion could moderate occupancy if demand doesn't keep pace. We estimate ADR may hold steady or see modest 1–3% increases given the market's suburban positioning, while occupancy rates could settle in the 34–38% range depending on how quickly new supply is absorbed. Investors entering now benefit from a still-small market where differentiation through quality and amenities can meaningfully impact performance."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Naperville, IL

What is the average Airbnb occupancy rate in Naperville?

The average Airbnb occupancy rate in Naperville is currently 36%, which is above the Illinois state average of 33%. Occupancy rates vary by property size, with 3-bedroom listings averaging 38% and 1-bedroom listings averaging 36%. Seasonal fluctuations also play a role, with summer months typically seeing the strongest booking activity.

How much do Airbnb hosts make in Naperville?

Airbnb hosts in Naperville earn an average of $2,969 per month and approximately $35,638 per year based on trailing 12-month booking data. Earnings vary significantly by property size—3-bedroom listings average $4,427 per month ($53,135 annually), while 1-bedroom listings average $1,161 per month ($13,941 annually). Peak summer months like July can bring in over $4,300 on average.

Is Naperville a good market for Airbnb investment?

Naperville scores a 55 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from a favorable supply/demand balance with only 30 active listings and an occupancy rate that exceeds the state average. However, average home values of $852,243 are relatively high, and the revenue-to-price ratio is average, so investors should carefully model their expected returns against acquisition costs. Larger properties tend to perform significantly better on a revenue basis.

What is the average daily rate (ADR) for Airbnb in Naperville?

The average daily rate for Airbnb listings in Naperville is $200, which is below the Illinois state average of $319. ADR varies substantially by property size: 1-bedroom listings average $95 per night, while 3-bedroom listings command $242 per night. The lower overall ADR relative to the state reflects Naperville's suburban positioning compared to downtown Chicago properties.

Are short-term rentals legal in Naperville?

Short-term rentals may be subject to local permitting and registration requirements in Naperville, Illinois. Regulations can include occupancy limits, noise ordinances, parking rules, and HOA restrictions. Investors should consult with the City of Naperville and review any applicable homeowners association covenants before purchasing or listing a property as a short-term rental.

When is peak season for Airbnb in Naperville?

Peak season for Airbnb in Naperville runs from May through August, with July being the strongest month at an average revenue of $4,315 per listing. June and August are close behind at $4,104 and $4,110 respectively. The slowest months are January ($1,702) and February ($1,759), creating a pronounced seasonal pattern that investors should factor into their cash flow planning.

How many Airbnbs are there in Naperville?

As of April 2026, there are 30 active Airbnb listings in Naperville. The supply is evenly split between 1-bedroom and 3-bedroom properties, each with 11 listings. This relatively small listing count creates a less competitive environment compared to larger urban markets, though year-over-year listing growth of 185% suggests the market is attracting increasing investor attention.

How is Airbnb revenue calculated in Naperville?

The annual and monthly revenue figures for Naperville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Naperville market
• Average daily rate, occupancy, and RevPAN metrics tracked over time
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Property size breakdowns for supply, rates, occupancy, and revenue
• Data aggregated from Rabbu proprietary analytics and Zillow Home Value Index

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.