Naples, FL Airbnb Market Data, Statistics, and Occupancy Rates

Naples Short-Term Rental Market Overview

Naples, FL commands strong seasonal demand driven by its Gulf Coast appeal, drawing snowbirds and vacationers who push winter-month revenues well above the annual average. With 1,776 active Airbnb listings, an average daily rate of $386, and 56% occupancy, the market generates roughly $42,091 in annual revenue per listing. However, average home values near $1.28 million mean the revenue-to-price ratio sits below average, making deal sourcing and property selection critical for achieving solid returns.

Key Market Statistics

According to Rabbu market data, the Naples short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Naples

Naples attracts investor interest because of its affluent visitor base, reliable winter tourism, and premium nightly rates that can generate meaningful revenue for well-positioned properties.

Expert Market Assessment

"Naples presents a competitive opportunity where strong demand meets elevated property prices. The winter high season is the market's clear engine — March alone averages $7,794 per listing — while September bottoms out near $1,244, creating a pronounced seasonal swing that investors must plan around. Occupancy stability and market growth trends both rate as average, suggesting the market is mature rather than rapidly expanding. Selective deal sourcing on larger properties or underserved niches can still unlock attractive returns, but this is not a market where any listing at any price point will pencil out easily."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Naples

Average revenue by month in Naples

Naples exhibits dramatic seasonality, with March generating the highest average revenue at $7,794 and September the lowest at just $1,244 — a spread of over $6,500. The winter peak from January through March delivers the bulk of annual income, so investors should price aggressively during these months and budget for lean summer and early-fall periods.

Active Airbnb listings by property size in Naples

Three-bedroom properties lead supply with 618 listings, followed by 2-bedrooms at 518, making mid-size units the most competitive segment. Studios (46), 5-bedrooms (44), and 6+ bedrooms (25) are far less represented, potentially signaling lower competition and differentiation opportunities at either end of the size spectrum.

Average daily rate (ADR) by property size in Naples

ADR scales steeply with size — from $191 for a 1-bedroom to $1,125 for 6+ bedrooms — reflecting the premium that larger groups and families will pay for spacious Naples accommodations. The jump from 3-bedrooms ($409) to 4-bedrooms ($575) is particularly notable, suggesting a strong pricing premium once properties cross into the larger-home category.

Average RevPAN by property size in Naples

Revenue per available night rises consistently with property size, from $99 for 1-bedrooms up to $539 for 6+ bedroom homes. Even after factoring in lower occupancy rates for larger units, the RevPAN premium at the 4-bedroom ($310) and 5-bedroom ($412) tiers highlights where investors can capture the strongest per-night yield.

Average occupancy rates by property size in Naples

Occupancy rates cluster between 48% and 58%, with 2- and 3-bedroom units leading at 58% and larger 5-bedroom and 6+ bedroom properties trailing at 49% and 48% respectively. The relatively modest spread suggests that even the largest homes maintain reasonable demand, though smaller and mid-size properties offer slightly more predictable booking consistency.

Average monthly revenue by property size in Naples

Monthly revenue ranges from $1,505 for studios to $13,033 for 6+ bedroom properties, with each step up in size delivering a meaningful income boost. Three-bedroom listings earn $4,088 per month on average — close to the market-wide mean — while 4-bedrooms at $6,247 represent a compelling step up for investors seeking higher cash flow.

Average annual revenue by property size in Naples

Annual revenue potential rises sharply with property size: 3-bedroom homes average $49,062, 4-bedrooms reach $74,967, and 5-bedrooms hit $111,067. For investors targeting the strongest absolute returns in Naples, larger configurations clearly offer the highest revenue ceilings, though acquisition costs and operating expenses should be weighed carefully.

Most common amenities for Airbnb listings in Naples

Kitchens (97%), parking (95%), and in-unit laundry (93% washer, 90% dryer) are near-universal in Naples listings, setting a high baseline for guest expectations. Outdoor-living amenities like pools (66%), patios (72%), and BBQ grills (70%) are also common, signaling that guests expect resort-style outdoor spaces — properties lacking these features may struggle to compete.

Understanding Naples's ROI Score: 52/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Naples earns a Rabbu ROI Score of 52 out of 100, placing it in the 'Competitive Opportunity' band — demand is real but elevated home prices compress the revenue-to-price ratio, which scores below average. Occupancy stability, market growth, and supply/demand balance all rate as average, reflecting a mature market where competition is intensifying alongside 114% year-over-year listing growth. Pairing this score with thorough local regulatory research and careful property selection will be essential for investors looking to extract strong returns from the Naples market.

Short-Term Rental Regulations in Naples

Understanding local STR regulations is essential before investing in Naples. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Naples, FL should verify whether a local business tax receipt and any applicable STR registration or permit are required by the city of Naples and Collier County. Florida state law also requires STR operators to register with the Department of Business and Professional Regulation, so investors should confirm compliance at both the local and state level before listing.

Key Restrictions

Common restrictions in Florida coastal markets include occupancy limits tied to property size, noise and nuisance ordinances, parking requirements, and minimum-stay rules that may vary by zoning district. Homeowner association and condominium rules can add another layer of restrictions — particularly relevant in Naples, where many rental-suitable properties sit in managed communities.

Tax Obligations

STR hosts in Florida are generally subject to state sales tax and applicable county tourist development taxes on short-term stays. Platforms like Airbnb often remit these taxes on the host's behalf, but operators should confirm that all local transient-rental taxes are being properly collected and reported.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Naples can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Naples is expected to maintain its pronounced seasonal cycle, with peak revenue concentrated in January through March and softer performance from late summer through early fall. ADR growth of 1–3% is plausible given steady visitor demand, though occupancy will likely hover in the 54–58% range as supply has grown 114% year over year. Investors should anticipate tighter competition and plan pricing strategies that maximize the lucrative winter window while minimizing vacancy losses during the September trough."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Naples, FL

What is the average Airbnb occupancy rate in Naples?

The average occupancy rate for Airbnb listings in Naples is currently 56%, which edges slightly above the Florida state average of 54%. Occupancy varies by property size, with 2- and 3-bedroom units leading at 58%, while larger 5-bedroom and 6+ bedroom properties see rates closer to 48–49%. Seasonal demand heavily influences these figures, with winter months pulling occupancy higher and summer through early fall dipping lower.

How much do Airbnb hosts make in Naples?

Based on trailing 12-month booking data, the average Airbnb listing in Naples earns approximately $42,091 per year, or about $3,507 per month. Revenue scales significantly with property size — studios and 1-bedrooms average around $18,000–$18,800 annually, while 5-bedroom homes generate roughly $111,067 and 6+ bedroom properties can reach $156,403. Individual results depend on location, property quality, pricing strategy, and how effectively hosts capture the peak winter season.

Is Naples a good market for Airbnb investment?

Naples earns a Rabbu ROI Score of 52 out of 100, classified as a 'Competitive Opportunity.' Investor interest and guest demand are both strong, but high average home values near $1.28 million push the revenue-to-price ratio below average. Success here typically requires careful deal sourcing — targeting properties that can command premium rates or larger homes where annual revenue potential is substantially higher. Investors who pair the right property with smart seasonal pricing can still find worthwhile returns.

What is the average daily rate (ADR) for Airbnb in Naples?

The market-wide average daily rate in Naples is $386, which falls below the Florida state average of $498. ADR increases significantly with property size: studios and 1-bedrooms average around $191–$192, 3-bedrooms reach $409, and 6+ bedroom properties command approximately $1,125 per night. These rates reflect the premium nature of the Naples market while leaving room for hosts with standout properties to price above the average.

Are short-term rentals legal in Naples?

Short-term rentals are permitted in Naples, FL, though operators should verify current local regulations, including any permit or registration requirements from the city of Naples, Collier County, and the state of Florida. Zoning restrictions, HOA rules, and minimum-stay requirements can vary by neighborhood. It's always advisable to consult local authorities and review any community-level covenants before purchasing a property for STR use.

When is peak season for Airbnb in Naples?

Peak season in Naples runs from January through March, with March being the strongest month at an average revenue of $7,794 per listing. February follows closely at $6,547 and January at $5,154. Revenue drops sharply after April and reaches its lowest point in September at just $1,244. This winter-heavy pattern reflects Naples' popularity with snowbirds and northern vacationers escaping cold weather.

How many Airbnbs are there in Naples?

As of April 2026, there are 1,776 active Airbnb listings in Naples. The supply is dominated by 2- and 3-bedroom properties (518 and 618 listings, respectively), which together account for nearly two-thirds of the market. Year-over-year listing growth stands at 114%, indicating a significant expansion in supply that investors should factor into their competitive analysis.

How is Airbnb revenue calculated in Naples?

The annual and monthly revenue figures shown for Naples are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll up the results to a market-level historical average. This approach anchors figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics across property configurations
• Monthly and annual revenue trends based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to benchmark guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and zoning restrictions vary and should be independently verified before investing.