Naples, ME Airbnb Market Data, Statistics, and Occupancy Rates

Naples Short-Term Rental Market Overview

Naples, ME is a small lakeside market with just 20 active Airbnb listings, offering investors a niche opportunity driven by strong summer demand. Average annual revenue sits at $46,081 against home values of $728,452, and the market's sharply seasonal revenue pattern — peaking above $8,600 in August — rewards hosts who optimize for the warm-weather months. With a 114% year-over-year increase in active listings, the market is gaining attention but remains relatively uncrowded.

Key Market Statistics

According to Rabbu market data, the Naples short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Naples

Investors are drawn to Naples for its lakefront vacation appeal, relatively limited supply, and strong summer revenue that can offset quieter off-season months.

Expert Market Assessment

"Naples presents an attractive but highly seasonal opportunity, best suited for investors comfortable with a concentrated earning window. Revenue swings from a low of roughly $1,435 in January to $8,683 in August — a 6x spread — meaning cash-flow planning around the summer peak is essential. The ROI score of 58 out of 100 reflects decent revenue relative to property prices but flags below-average occupancy stability as a real consideration. Investors who can supplement summer bookings with fall foliage and holiday rentals will be better positioned to smooth returns across the year."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Naples

Average revenue by month in Naples

Naples exhibits extreme seasonality, with August ($8,683) earning roughly six times what January ($1,435) produces. The core earning window spans June through September, accounting for the bulk of annual revenue, while November through April collectively generates relatively modest income — a pattern investors must factor into their financing and cash-flow models.

Active Airbnb listings by property size in Naples

Supply is evenly divided between 3-bedroom and 4-bedroom properties, with 7 listings each. The absence of smaller 1- or 2-bedroom units may reflect the family- and group-oriented nature of lakeside vacation demand, though it could also signal an untested niche for smaller configurations.

Average daily rate (ADR) by property size in Naples

Interestingly, 3-bedroom properties command a higher ADR ($417) than 4-bedrooms ($350), suggesting that premium pricing in this market may be driven more by location or waterfront access than raw bedroom count. Investors evaluating properties should look beyond size and consider proximity to the lake and unique property features.

Average RevPAN by property size in Naples

Four-bedroom listings deliver a RevPAN of $56 compared to just $35 for 3-bedrooms, indicating that despite lower nightly rates, 4-bedroom properties achieve significantly better revenue per available night thanks to higher occupancy. This makes 4-bedrooms the stronger revenue-per-night proposition in Naples.

Average occupancy rates by property size in Naples

Occupancy diverges notably by size: 4-bedroom properties average 16% while 3-bedrooms sit at just 8%. The higher occupancy for larger units suggests that group and family travelers booking lakehouse getaways prefer more spacious accommodations, which translates to more consistent bookings.

Average monthly revenue by property size in Naples

Four-bedroom properties earn an average of $5,117 per month — more than double the $2,273 that 3-bedroom listings generate. This substantial gap reflects the combined effect of higher occupancy and sustained demand for larger lakefront homes suitable for group stays.

Average annual revenue by property size in Naples

At $61,404 in annual revenue, 4-bedroom properties outperform 3-bedrooms ($27,281) by a factor of 2.25x, making them the clear frontrunner for return potential in Naples. Investors targeting this market should strongly consider 4-bedroom configurations to maximize earning power against the area's elevated home values.

Most common amenities for Airbnb listings in Naples

Parking is universal (100%) and washer/dryer nearly so (95%), reflecting the expectations of families and groups driving to a rural lakeside destination. Lake access (75%), BBQ grills (85%), and outdoor living features dominate the top amenities, confirming that guests prioritize outdoor recreation and self-sufficient, home-like stays — listings lacking these essentials will likely underperform.

Understanding Naples's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Naples earns an ROI score of 58 out of 100, placing it in the 'Attractive Opportunity' band — meaning the market shows genuine revenue potential relative to property prices, but with caveats. The revenue-to-price ratio and market growth trend both rate as average, while occupancy stability falls below average, reflecting the heavy seasonal concentration of bookings. Investors should pair this score with local regulatory research and realistic cash-flow modeling that accounts for five to six months of limited income.

Short-Term Rental Regulations in Naples

Understanding local STR regulations is essential before investing in Naples. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Naples, Maine may need to register or obtain a permit through the town before listing their property. Investors should verify current requirements directly with the Town of Naples and consult Maine state lodging regulations to ensure full compliance.

Key Restrictions

Common STR restrictions in similar Maine lakefront communities can include occupancy limits, noise ordinances, minimum-stay requirements during certain seasons, and parking regulations. HOA covenants on waterfront properties may impose additional limitations, so reviewing any deed restrictions before purchasing is strongly recommended.

Tax Obligations

Maine imposes a lodging tax on short-term rentals, and hosts should confirm the current rate with the state's Bureau of Revenue Services. Many booking platforms collect and remit these taxes automatically, but operators are responsible for ensuring all state and local tax obligations are met.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Naples can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Naples is likely to see continued summer-driven demand, with peak-season ADRs potentially holding steady or nudging up 1–3% as the market matures. Occupancy outside the June–September window will probably remain soft — estimates suggest annual occupancy could hover around 15–20% — so investors should plan cash flow around a concentrated earning season. The rapid growth in listing count bears watching: if supply continues to expand at the current pace, per-listing revenue could compress, though the market's small base means a few new listings can swing percentages dramatically."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Naples, ME

What is the average Airbnb occupancy rate in Naples?

The average occupancy rate for Airbnb listings in Naples, ME is currently 16%, which is well below the Maine state average of 55%. This reflects the market's highly seasonal nature — demand concentrates heavily in the summer months, with occupancy dropping significantly from late fall through early spring.

How much do Airbnb hosts make in Naples?

On average, Airbnb hosts in Naples earn approximately $3,840 per month and $46,081 per year, based on trailing 12-month booking data. However, revenue varies dramatically by season and property size: 4-bedroom properties average $61,404 annually, while 3-bedroom units come in around $27,281.

Is Naples a good market for Airbnb investment?

Naples earns an ROI score of 58 out of 100, categorized as an 'Attractive Opportunity.' The market offers healthy summer revenue and limited competition with only 20 active listings, but its below-average occupancy stability means income is concentrated in a few peak months. It's best suited for investors who can plan around seasonal cash-flow patterns and potentially use the property personally during slower periods.

What is the average daily rate (ADR) for Airbnb in Naples?

The current average daily rate in Naples is $341, which is below the Maine state average of $415. ADR varies by property size — 3-bedroom properties command approximately $417 per night, while 4-bedroom listings average around $350, suggesting that nightly rate isn't solely driven by size and may reflect location, amenities, or waterfront access.

Are short-term rentals legal in Naples?

Short-term rentals do operate in Naples, ME, with 20 active Airbnb listings currently on the market. However, local and state regulations may apply, including permit or registration requirements and Maine's lodging tax. Prospective investors should verify the latest rules with the Town of Naples and Maine state authorities before purchasing a property.

When is peak season for Airbnb in Naples?

Peak season in Naples runs from June through September, with August being the highest-earning month at an average of $8,683 in revenue. July is a close second at $7,970. Revenue drops sharply after October, with the slowest months being January ($1,435) and February ($1,551).

How many Airbnbs are there in Naples?

There are currently 20 active Airbnb listings in Naples, ME. The market has experienced significant growth, with a 114% year-over-year increase in active listings. Supply is evenly split between 3-bedroom and 4-bedroom properties, with 7 listings in each category.

How is Airbnb revenue calculated in Naples?

The annual and monthly revenue figures for Naples are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drops regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Naples and surrounding areas
• Average daily rates, occupancy rates, and RevPAN metrics tracked over time
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Property size breakdowns showing how bedroom count affects key performance metrics
• Home value data sourced from Zillow Home Value Index (ZHVI) for investment context

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Occupancy and revenue figures reflect historical averages and may shift as supply grows or local regulations change. Investors should conduct independent due diligence on local STR regulations, tax obligations, and property-specific factors before making investment decisions.