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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Natchez offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Natchez, MS stands out for its favorable revenue-to-price ratio, with average home values around $233,596 and annual STR revenue averaging $23,464 — a combination that puts it well ahead of many competing markets on affordability alone. With 109 active Airbnb listings and a market-wide ADR of $203 (below the $318 Mississippi state average), the market is positioned as a budget-friendly destination where investors can acquire properties at relatively low cost and still capture meaningful income. The ROI score of 69 out of 100 signals an attractive opportunity, though investors should note that occupancy at 23% runs below the state average of 29%, leaving room for improvement through better pricing and guest experience strategies.
According to Rabbu market data, the Natchez short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 109 |
| Average Daily Rate (ADR) | vs. $318 state avg. | $203 |
| Average Occupancy Rate | vs. 29% state avg. | 23% |
| RevPAN | ADR * Occupancy Rate | $45 |
| Average Monthly Revenue | Historical 12-month average | $1,955 |
| Average Annual Revenue | Historical 12-month average | $23,464 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Low property costs combined with above-average revenue relative to home values make Natchez a compelling entry point for investors seeking strong yield potential in a smaller Southern market.
Key investment factors
"Natchez presents a moderate-to-attractive opportunity for STR investors who prioritize yield over volume. The market's above-average revenue-to-price ratio is its standout feature, but the below-average occupancy rate of 23% and rapid 59% growth in listing supply introduce some risk that warrants careful monitoring. Seasonality is pronounced — revenue peaks sharply in March ($2,605), October ($2,660), and the spring-into-early-summer corridor, while January dips to just $996, creating a wide spread that investors need to budget around. Properties that are well-positioned with strong amenities and competitive pricing during shoulder months will have the best shot at outperforming the market average."
— Rabbu Market Analysis Team
Natchez shows pronounced seasonality, with October ($2,660) and March ($2,605) leading as peak revenue months and January ($996) marking the clear low point — a spread of nearly $1,700 between best and worst months. Spring (March–May) and fall (October) are the strongest earning corridors, while summer months hover around $1,800–$2,000.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$996 |
| February |
|
$1,303 |
| March |
|
$2,605 |
| April |
|
$2,484 |
| May |
|
$2,580 |
| June |
|
$1,791 |
| July |
|
$2,027 |
| August |
|
$1,915 |
| September |
|
$1,716 |
| October |
|
$2,660 |
| November |
|
$1,796 |
| December |
|
$1,585 |
One-bedroom listings dominate supply with 45 of the 109 active properties, followed by 2-bedrooms at 34. Larger properties (3- and 4-bedrooms) are notably underrepresented at 18 and 7 listings respectively, which could signal reduced competition and opportunity for investors willing to acquire bigger homes.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
45 |
| 2 bedrooms |
|
34 |
| 3 bedrooms |
|
18 |
| 4 bedrooms |
|
7 |
ADR scales meaningfully with size in Natchez — 1-bedrooms average $162, while 4-bedroom properties command $341, more than double the rate. The sharpest jump occurs between 2-bedrooms ($167) and 3-bedrooms ($246), suggesting a $79 nightly premium that could offer the best return on the incremental investment in a larger property.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$162 |
| 2 bedrooms |
|
$167 |
| 3 bedrooms |
|
$246 |
| 4 bedrooms |
|
$341 |
Three-bedroom properties deliver the highest RevPAN at $56, slightly edging out 4-bedrooms at $54, while 1- and 2-bedroom listings cluster around $36–$37. This indicates that 3-bedroom units strike the best balance between nightly rate and occupancy for generating consistent per-night revenue.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$36 |
| 2 bedrooms |
|
$37 |
| 3 bedrooms |
|
$56 |
| 4 bedrooms |
|
$54 |
Occupancy is relatively flat across 1- through 3-bedroom listings at 22–23%, but drops sharply for 4-bedroom properties to just 16%. This suggests smaller and mid-sized units maintain more consistent demand, while 4-bedroom hosts compensate with significantly higher nightly rates rather than fill rates.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
22% |
| 2 bedrooms |
|
22% |
| 3 bedrooms |
|
23% |
| 4 bedrooms |
|
16% |
Four-bedroom properties lead monthly revenue at $3,563, nearly double the $1,690 earned by 2-bedroom units which rank lowest. Three-bedroom listings generate $2,473 per month, offering a solid middle ground between the volume of smaller units and the premium pricing of larger homes.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,813 |
| 2 bedrooms |
|
$1,690 |
| 3 bedrooms |
|
$2,473 |
| 4 bedrooms |
|
$3,563 |
Annual revenue ranges from $20,286 for 2-bedroom properties to $42,756 for 4-bedrooms, a more-than-two-fold difference. Investors targeting the highest gross revenue should consider 4-bedroom properties, though 3-bedroom units at $29,676 annually may offer better risk-adjusted returns given their stronger occupancy and RevPAN performance.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$21,762 |
| 2 bedrooms |
|
$20,286 |
| 3 bedrooms |
|
$29,676 |
| 4 bedrooms |
|
$42,756 |
Parking is nearly universal at 99% of listings, reflecting the car-dependent nature of visiting Natchez. Kitchens (67%), self check-in (66%), and washer/dryer (61–63%) form the next tier of expected amenities, while differentiators like pools (9%), hot tubs (2%), and pet-friendliness (28%) remain relatively rare — suggesting an opportunity for hosts who add these features to stand out.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
99% |
| Kitchen |
|
67% |
| Self Check-in |
|
66% |
| Washer |
|
63% |
| Workspace |
|
62% |
| Dryer |
|
61% |
| Patio or Balcony |
|
54% |
| Backyard |
|
52% |
| Outdoor Furniture |
|
39% |
| Pets |
|
28% |
| BBQ Grill |
|
20% |
| Pool |
|
9% |
| Hot Tub |
|
2% |
| Waterfront |
|
2% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Natchez Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Above average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Below average | 15% |
With an ROI score of 69 out of 100, Natchez lands in the 'Attractive Opportunity' band, driven primarily by its above-average revenue-to-price ratio — a critical indicator that property costs are low relative to earning potential. The score is tempered by below-average marks in occupancy stability and supply/demand balance, the latter reflecting rapid listing growth that could compress individual returns if demand doesn't keep pace. Investors should pair these metrics with on-the-ground regulatory research and a clear property management plan to capitalize on the market's yield advantage.
Understanding local STR regulations is essential before investing in Natchez. Here's the current regulatory landscape:
Short-term rental operators in Natchez, Mississippi may be required to obtain a business license or STR-specific permit from the City of Natchez. Investors should verify current permit and registration requirements with the Adams County or City of Natchez planning department before listing a property.
Common restrictions in markets like Natchez can include occupancy limits, noise ordinances, parking requirements, and potential zoning restrictions that limit STRs to certain areas. HOA covenants may also restrict or prohibit short-term rentals in specific neighborhoods, so reviewing deed restrictions before purchasing is essential.
Mississippi imposes a state sales tax and a tourism or accommodations tax on short-term rentals, which hosts in Natchez should be prepared to collect and remit. Many booking platforms handle tax collection automatically, but operators should confirm compliance with both state and local tax authorities to avoid penalties.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Natchez can provide current regulatory guidance.
Financing an Airbnb investment in Natchez requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Natchez is likely to see continued supply growth given the 59% year-over-year increase in active listings, which could put downward pressure on occupancy unless demand keeps pace. Seasonal patterns suggest revenue will remain strongest in spring (March–May) and October, with softer winter months pulling averages down. We estimate ADR could hold steady or see modest 1–3% growth as the market matures, while occupancy may settle in the 22–26% range depending on how effectively new hosts manage pricing. Investors entering now should plan for a ramp-up period and target peak-season performance to drive annual returns."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current market conditions, which may shift as supply and demand evolve. Local regulations, permit requirements, and tax obligations are subject to change — always verify with city and county authorities before investing.
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