Nauvoo, IL Airbnb Market Data, Statistics, and Occupancy Rates

Nauvoo Short-Term Rental Market Overview

Nauvoo, IL stands out as a niche short-term rental market with strong revenue-to-price fundamentals, earning an ROI score of 80 out of 100. With an average home value of $251,338 and trailing annual revenue of $28,234, the ratio of income to acquisition cost is well above average. The market is small — just 20 active Airbnb listings — which limits competition and gives well-positioned hosts room to capture seasonal demand driven by Nauvoo's historic tourism appeal along the Mississippi River.

Key Market Statistics

According to Rabbu market data, the Nauvoo short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Nauvoo

Nauvoo's favorable revenue-to-price ratio, limited supply, and seasonal tourism demand make it an appealing option for investors seeking affordable entry into a standout niche market.

Expert Market Assessment

"Nauvoo presents a standout investment opportunity for those comfortable with pronounced seasonality. The market's ROI score of 80 reflects a compelling revenue-to-price ratio and a favorable supply/demand balance, though occupancy stability sits at an average level — a direct result of the sharp drop-off outside summer months. July is the clear peak at $7,745 in average revenue, while January dips to just $264, underscoring the need for disciplined financial planning. For investors who can weather quiet winters, the affordable entry point and limited competition create a compelling case for above-average returns during the tourism season."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Nauvoo

Average revenue by month in Nauvoo

Nauvoo's revenue is extremely seasonal, with July ($7,745) generating roughly 29 times the revenue of January ($264). The core earning window runs from May through August, accounting for the vast majority of annual income — investors should budget for very lean months from November through February.

Active Airbnb listings by property size in Nauvoo

The market's 20 active listings are split between 1-bedroom (5 listings) and 3-bedroom (7 listings) properties, with no 2-bedroom data reported. This gap could signal an underserved mid-size segment, potentially offering a differentiation opportunity for investors willing to target couples or small families.

Average daily rate (ADR) by property size in Nauvoo

ADR scales modestly from $147 for 1-bedroom properties to $180 for 3-bedroom units, a 22% premium for the larger size. Given that 3-bedrooms also carry higher occupancy and RevPAN, the step up in nightly rate appears well-supported by guest willingness to pay.

Average RevPAN by property size in Nauvoo

Three-bedroom properties deliver a RevPAN of $40 compared to $31 for 1-bedrooms, a roughly 29% advantage. This suggests that larger properties in Nauvoo are more efficient at converting available nights into revenue, making them the stronger choice for maximizing per-night yield.

Average occupancy rates by property size in Nauvoo

Occupancy is relatively flat across property sizes, with 1-bedrooms at 21% and 3-bedrooms at 22%. Neither size enjoys a meaningful occupancy edge, indicating that the revenue advantage of larger properties comes primarily from higher nightly rates rather than more bookings.

Average monthly revenue by property size in Nauvoo

Three-bedroom listings average $2,539 per month compared to $2,215 for 1-bedrooms, a difference of about $324 monthly. While the gap isn't dramatic, it compounds over a full year and reinforces the case for investing in larger configurations in this market.

Average annual revenue by property size in Nauvoo

On an annual basis, 3-bedroom properties earn approximately $30,475 versus $26,590 for 1-bedrooms — a nearly $3,900 difference. Given the modest additional cost of acquiring a 3-bedroom home in a market like Nauvoo, the larger format likely offers the better return potential.

Most common amenities for Airbnb listings in Nauvoo

Kitchens and parking are universal at 100% of listings, reflecting the self-drive, self-catering nature of Nauvoo's visitor base. Self check-in (75%), laundry facilities (70%), and backyard access (55%) are also prevalent, signaling that guests expect a comfortable, home-like experience rather than hotel-style service.

Understanding Nauvoo's ROI Score: 80/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Nauvoo's ROI score of 80 out of 100 places it in the Standout Opportunity band, driven primarily by an above-average revenue-to-price ratio and a favorable supply/demand balance — only 20 listings serve this heritage-tourism destination. Occupancy stability and market growth trend score at average levels, reflecting the market's sharp seasonality and its still-emerging status as listings more than doubled year-over-year. Investors should pair this score with local regulatory research and a realistic cash-flow model that accounts for very quiet winter months.

Short-Term Rental Regulations in Nauvoo

Understanding local STR regulations is essential before investing in Nauvoo. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Nauvoo, Illinois may need to register with local authorities or obtain a permit before listing a property. Investors should verify current requirements directly with the City of Nauvoo and Hancock County, as regulations in smaller Illinois municipalities can change without widely publicized notice.

Key Restrictions

Common restrictions that may apply to STRs in this area include occupancy limits, noise and nuisance ordinances, parking requirements, and potential HOA rules if the property is part of a homeowners association. Some Illinois municipalities also impose minimum stay requirements or cap the number of rental permits issued, so it's wise to confirm the local framework before purchasing.

Tax Obligations

Illinois generally requires short-term rental operators to collect and remit state sales tax and any applicable local lodging or occupancy taxes. Major booking platforms often handle tax collection on behalf of hosts, but operators should confirm their obligations with the Illinois Department of Revenue and local tax offices to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Nauvoo can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Nauvoo's short-term rental performance is expected to remain heavily seasonal, with the bulk of revenue concentrated between May and August. We estimate ADR could edge up modestly — perhaps 2–4% — as supply grows from its very small base (listings grew 133% year-over-year) and operators compete on quality rather than price. Occupancy is likely to hold in the 20–25% range annually given the market's tourism-driven nature, though summer months should continue to deliver outsized returns. Investors should plan cash reserves for quieter winter months when monthly revenue can dip below $500."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Nauvoo, IL

What is the average Airbnb occupancy rate in Nauvoo?

The average occupancy rate for Airbnb listings in Nauvoo is currently 21%, which falls below the Illinois state average of 33%. This reflects Nauvoo's highly seasonal tourism market, where summer months drive the majority of bookings while winter sees significantly less demand. Investors should factor this seasonal pattern into their financial planning.

How much do Airbnb hosts make in Nauvoo?

Based on trailing 12-month data, the average Airbnb host in Nauvoo earns approximately $2,352 per month and $28,234 per year. Revenue varies widely by season — July averages $7,745 while January drops to around $264. Three-bedroom properties tend to earn more, averaging $30,475 annually compared to $26,590 for one-bedroom listings.

Is Nauvoo a good market for Airbnb investment?

Nauvoo scores 80 out of 100 on Rabbu's ROI Score, placing it in the 'Standout Opportunity' category. The market benefits from an above-average revenue-to-price ratio — with average home values around $251,338 and annual STR revenue of $28,234 — along with a favorable supply/demand balance of just 20 active listings. The main consideration is pronounced seasonality, so investors should plan for slower winter months.

What is the average daily rate (ADR) for Airbnb in Nauvoo?

The average daily rate in Nauvoo is $167, which is well below the Illinois state average of $319. Three-bedroom properties command a higher ADR of $180, while one-bedroom listings average $147. The lower ADR reflects Nauvoo's positioning as an affordable, heritage-tourism destination rather than a luxury market.

Are short-term rentals legal in Nauvoo?

Short-term rentals are generally permitted in Nauvoo, IL, though operators may need to comply with local registration or permitting requirements. Regulations can vary, and investors should verify current rules directly with the City of Nauvoo and Hancock County before purchasing. Applicable state and local tax obligations also apply.

When is peak season for Airbnb in Nauvoo?

Peak season in Nauvoo runs from May through August, with July as the standout month at an average revenue of $7,745. June is also strong at $5,147, and May brings in around $3,036. The off-season spans November through February, when monthly revenue can drop below $500, making summer performance critical to annual returns.

How many Airbnbs are there in Nauvoo?

As of April 2026, there are 20 active Airbnb listings in Nauvoo. This represents a 133% year-over-year increase, suggesting growing investor interest in this small market. The limited supply means there's still relatively little competition, though new entrants should monitor whether additional listings begin to affect occupancy and pricing.

How is Airbnb revenue calculated in Nauvoo?

The annual and monthly revenue figures for Nauvoo are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Trailing 12-month revenue data broken out by month and property configuration
• Popular amenity prevalence across active listings to inform property setup decisions
• Home value data sourced from Zillow Home Value Index (ZHVI) for investment cost context

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, tax requirements, and permit rules can change — always verify with municipal authorities before investing.