Neenah, WI Airbnb Market Data, Statistics, and Occupancy Rates

Neenah Short-Term Rental Market Overview

Neenah, WI is a compact short-term rental market with just 28 active Airbnb listings, offering investors a low-competition landscape in Wisconsin's Fox Valley region. The market averages $31,711 in annual revenue per listing, with a dramatic summer spike — July alone generates roughly $14,000 in average revenue — suggesting strong seasonal demand tied to lakeside recreation and summer events. While occupancy sits at 25% (below the 38% state average), the $341 ADR signals that guests who do book are willing to pay a premium, particularly for larger properties.

Key Market Statistics

According to Rabbu market data, the Neenah short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026.

Why Investors Consider Neenah

Neenah's small supply base and premium summer pricing create a niche opportunity for investors comfortable with pronounced seasonality and willing to optimize for peak-season returns.

Expert Market Assessment

"Neenah presents a moderate investment opportunity best suited for operators who can capitalize on an extremely concentrated peak season. The gap between July's $14,000 average revenue and the $1,024–$1,233 range during winter months is one of the widest seasonal swings you'll find in a Wisconsin market, which means cash-flow planning is essential. Three-bedroom properties stand out as the strongest performers with $43,970 in annual revenue, though their 22% occupancy rate means revenue is packed into fewer, higher-value bookings. Investors with the right property — particularly those offering lake access or waterfront positioning — could meaningfully outperform in this small, supply-constrained market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Neenah

Average revenue by month in Neenah

Neenah's seasonality is extreme — July's average revenue of $14,000 dwarfs every other month by a wide margin, with the next-highest month (June) at $3,035 and the slowest month (November) at just $1,024. This means investors should plan for roughly 45% of annual revenue to come from the June–August window alone.

Active Airbnb listings by property size in Neenah

Supply is evenly split between one-bedroom and two-bedroom listings at 9 each, with three-bedroom properties making up just 6 of the 28 total listings. The relative scarcity of three-bedroom options, combined with their strong revenue performance, could signal an opportunity for investors willing to acquire or convert larger properties.

Average daily rate (ADR) by property size in Neenah

ADR jumps sharply with size in Neenah: one-bedrooms average $135/night, two-bedrooms step up to $192, and three-bedrooms command $334 — nearly 2.5 times the one-bedroom rate. The steep premium for three-bedroom properties suggests guests value space and are willing to pay for it, likely reflecting family and group travel demand.

Average RevPAN by property size in Neenah

Revenue per available night climbs from $38 for one-bedroom listings to $58 for two-bedrooms and $74 for three-bedrooms, confirming that larger properties generate more per night even after accounting for their lower occupancy. The gap between two- and three-bedroom RevPAN ($16) suggests meaningful incremental value from adding that extra bedroom.

Average occupancy rates by property size in Neenah

Two-bedroom listings lead occupancy at 30%, followed by one-bedrooms at 28% and three-bedrooms at 22% — all below the state average of 38%. The lower occupancy across all sizes underscores the seasonal nature of the market, though the difference between sizes is relatively modest and the higher ADR of larger properties more than compensates.

Average monthly revenue by property size in Neenah

Three-bedroom properties earn $3,664 per month on average, more than double the $1,805 for two-bedrooms and over twice the $1,633 for one-bedrooms. This gap makes three-bedrooms the clear revenue leader and the most compelling option for investors focused on monthly cash flow.

Average annual revenue by property size in Neenah

At $43,970, three-bedroom listings generate roughly double the annual revenue of two-bedrooms ($21,662) and more than double that of one-bedrooms ($19,606). Investors seeking the highest absolute return potential in Neenah should prioritize three-bedroom configurations, keeping in mind that acquisition and operating costs will also be higher.

Most common amenities for Airbnb listings in Neenah

Parking and kitchen lead at 93% prevalence, followed closely by washer (89%) and dryer (86%) — these are table-stakes amenities that guests in Neenah clearly expect. Outdoor amenities like backyards (68%), patios (54%), and BBQ grills (54%) are also common, while lake access (18%) and waterfront positioning (14%) remain rare differentiators that could command pricing premiums.

Short-Term Rental Regulations in Neenah

Understanding local STR regulations is essential before investing in Neenah. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Neenah, Wisconsin may need to register or obtain a permit through the city or county before listing a property. Investors should verify current permit requirements directly with the City of Neenah and the Wisconsin Department of Revenue, as local rules can change.

Key Restrictions

Common STR restrictions in Wisconsin communities can include occupancy limits, minimum stay requirements, noise and parking regulations, and rules around advertising unregistered properties. HOA covenants may impose additional limitations, so it's important to review any applicable association rules before purchasing.

Tax Obligations

Wisconsin requires short-term rental operators to collect and remit state sales tax and local room taxes, and some platforms like Airbnb may handle a portion of tax collection automatically. Investors should confirm their specific obligations with the Wisconsin Department of Revenue and the City of Neenah's finance department.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Neenah can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Neenah's STR market is likely to remain heavily seasonal, with July continuing as the dominant revenue driver and shoulder months (May, June, August, September) offering moderate returns. Investors should anticipate occupancy hovering in the 22–30% range depending on property size, with potential for modest ADR gains of 2–5% if the limited supply holds steady against growing Fox Valley tourism interest. Winter months will remain soft, so operators who can attract corporate travelers or event-goers during the off-season may outperform the market average. Any meaningful shift in supply — even five or six new listings — could affect this small market's dynamics noticeably."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Neenah, WI

What is the average Airbnb occupancy rate in Neenah?

The average occupancy rate for Airbnb listings in Neenah is currently 25%, which falls below the Wisconsin state average of 38%. Occupancy varies by property size, with two-bedroom units leading at 30%, one-bedrooms at 28%, and three-bedrooms at 22%. The lower overall occupancy reflects the market's strong seasonality, with demand concentrated heavily in the summer months.

How much do Airbnb hosts make in Neenah?

Airbnb hosts in Neenah earn an average of $2,642 per month and approximately $31,711 per year based on trailing 12-month data. However, revenue varies significantly by property size: one-bedroom listings average $19,606 annually, two-bedrooms earn around $21,662, and three-bedroom properties lead with $43,970 per year. Individual results depend heavily on property quality, location, amenities, and how effectively hosts price during the peak summer season.

Is Neenah a good market for Airbnb investment?

Neenah can be a rewarding STR market for investors who are comfortable with pronounced seasonality. With only 28 active listings, competition is limited, and the $341 average daily rate is strong for a smaller Wisconsin market. The key consideration is that revenue is heavily concentrated in summer — July alone can generate roughly $14,000 — while winter months are much quieter. Investors targeting larger properties with lake-oriented amenities are best positioned to maximize returns.

What is the average daily rate (ADR) for Airbnb in Neenah?

The average daily rate in Neenah is $341, which is slightly below the Wisconsin state average of $368. ADR scales meaningfully with property size: one-bedroom listings average $135 per night, two-bedrooms come in at $192, and three-bedroom properties command $334 per night. These rates reflect the premium that guests place on space, particularly during the busy summer season.

Are short-term rentals legal in Neenah?

Short-term rentals are generally permitted in Wisconsin, though local regulations in Neenah may require permits, registration, or compliance with specific operating standards. Investors should check directly with the City of Neenah and review any applicable HOA rules before purchasing a property intended for STR use, as requirements can evolve over time.

When is peak season for Airbnb in Neenah?

Peak season in Neenah is unmistakably July, when average monthly revenue surges to approximately $14,000 per listing — roughly five to six times the typical winter month. June ($3,035) and August ($2,769) serve as strong shoulder months, while May and September also see above-average activity. The winter months from November through March are the softest, with revenue ranging from about $1,024 to $1,204 per listing.

How many Airbnbs are there in Neenah?

As of April 2026, there are 28 active Airbnb listings in Neenah. The supply breaks down to 9 one-bedroom listings, 9 two-bedroom listings, and 6 three-bedroom listings. This small inventory means the market has limited competition, but it also means new entrants can have a noticeable impact on overall market dynamics.

How is Airbnb revenue calculated in Neenah?

The annual and monthly revenue figures for Neenah are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks (like July's outsized revenue) and slower months (like November through March). Individual results can vary based on property quality, pricing strategy, location, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Neenah, WI market
• Average daily rate, occupancy, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Data sourced from Rabbu proprietary analytics for consistency and accuracy

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, tax requirements, and permit rules are subject to change — always verify with local authorities before investing.