Negaunee, MI Airbnb Market Data, Statistics, and Occupancy Rates

Negaunee Short-Term Rental Market Overview

Negaunee, MI is a micro-market in Michigan's Upper Peninsula with just 11 active Airbnb listings, offering investors a low-competition environment in a region known for outdoor recreation and natural beauty. The average daily rate sits at $166—well below the $350 state average—while annual revenue averages $21,822, driven heavily by a pronounced summer season. With occupancy at 34% (compared to 42% statewide), this is a market that rewards strategic seasonal pricing and lean operating costs rather than year-round volume.

Key Market Statistics

According to Rabbu market data, the Negaunee short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026.

Why Investors Consider Negaunee

Investors are drawn to Negaunee for its extremely low competition, affordable property prices relative to downstate Michigan, and strong summer tourism demand tied to the Upper Peninsula's outdoor attractions.

Expert Market Assessment

"Negaunee presents a niche opportunity rather than a high-volume play. The extremely small supply of 11 listings means there's room to capture market share, but the 34% average occupancy and a deep seasonal trough from November through April signal that consistent monthly cash flow will be difficult to achieve. Investors who can keep operating costs low and capitalize on the July–August peak—when average monthly revenue reaches $3,670–$3,710—stand to earn a reasonable return, particularly if property acquisition costs are well below state averages. This is best suited for investors comfortable with a seasonal income profile and willing to optimize for summer and early fall demand."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Negaunee

Average revenue by month in Negaunee

Negaunee displays extreme seasonality, with July ($3,710) and August ($3,670) generating roughly four times the revenue of the slowest months like November ($909) and April ($918). Investors should budget for a significant income gap between summer and the November–April period.

Active Airbnb listings by property size in Negaunee

The market's supply is dominated by 1-bedroom listings, which account for 7 of the 11 active properties. This concentration suggests potential opportunity for investors willing to list larger properties that could serve families or groups, though demand data for those sizes is limited.

Average daily rate (ADR) by property size in Negaunee

One-bedroom listings in Negaunee command an average daily rate of $139, which is below the overall market ADR of $166—indicating that the few larger or unique properties in the market are pulling the average up. Investors considering 1-bedroom units should price competitively given this baseline.

Average RevPAN by property size in Negaunee

One-bedroom properties deliver a RevPAN of $38, reflecting the combination of a $139 ADR and 28% occupancy. This relatively modest per-night yield underscores the importance of keeping operating costs lean for smaller units in this market.

Average occupancy rates by property size in Negaunee

One-bedroom listings average 28% occupancy, which is notably below even the market-wide 34% rate. This suggests that the few non-1-bedroom properties in Negaunee may be capturing a disproportionate share of bookings, potentially due to group or family travel demand.

Average monthly revenue by property size in Negaunee

One-bedroom properties average $1,603 per month, falling below the market-wide average of $1,818. The gap indicates that any larger listings in the market are outperforming on a revenue basis, though the small sample size warrants caution in drawing firm conclusions.

Average annual revenue by property size in Negaunee

At $19,236 in average annual revenue, 1-bedroom units trail the overall market average of $21,822 by about 12%. Investors seeking higher returns may want to explore multi-bedroom configurations, though validating demand for larger properties in this micro-market is essential before committing.

Most common amenities for Airbnb listings in Negaunee

Parking is universal (100%) and kitchens are nearly so (91%), reflecting guest expectations for self-sufficient stays in a rural setting. Outdoor-oriented amenities like BBQ grills (55%), backyards (46%), and patios (46%) signal that guests prioritize nature-adjacent experiences, while niche features like saunas (18%) and waterfront access (9%) could serve as strong differentiators.

Short-Term Rental Regulations in Negaunee

Understanding local STR regulations is essential before investing in Negaunee. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Negaunee, Michigan may need to register or obtain a permit through local authorities. Investors should verify current requirements with the City of Negaunee and Marquette County before listing a property.

Key Restrictions

Common STR restrictions in small Michigan communities can include occupancy limits, noise ordinances, parking requirements, and minimum-stay provisions. HOA rules may also apply in certain neighborhoods, and it's worth checking whether any permit caps or zoning restrictions are in effect locally.

Tax Obligations

Michigan requires hosts to collect and remit the state's 6% use tax and may also require local transient accommodation taxes. Many booking platforms handle tax collection automatically, but hosts should confirm their obligations with the Michigan Department of Treasury.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Negaunee can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Negaunee's STR performance will likely continue to hinge on summer tourism, with July and August delivering the lion's share of revenue. Investors can reasonably expect occupancy to remain in the 30–38% range annually, with modest ADR growth of 1–3% as Upper Peninsula tourism interest slowly builds. Adding amenities that appeal to winter visitors—such as proximity to ski trails or sauna access—could help smooth out the deep seasonal dip, but year-round cash flow will remain a challenge without supplemental demand drivers."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Negaunee, MI

What is the average Airbnb occupancy rate in Negaunee?

The average Airbnb occupancy rate in Negaunee is currently 34%, which falls below Michigan's statewide average of 42%. Occupancy varies significantly by season, with summer months seeing the strongest demand and winter months experiencing much lower booking activity.

How much do Airbnb hosts make in Negaunee?

Airbnb hosts in Negaunee earn an average of $1,818 per month and approximately $21,822 per year based on trailing 12-month booking data. Revenue is heavily seasonal, with July topping $3,710 and quieter months like March and November falling below $1,000.

Is Negaunee a good market for Airbnb investment?

Negaunee can be a viable STR investment for the right buyer. The market has very low competition with only 11 active listings, and affordable property prices can offset the below-average occupancy rate. However, the strong seasonal swings mean investors need to plan for lean winter months and focus on maximizing summer revenue. It's best suited for those comfortable with a seasonal income model.

What is the average daily rate (ADR) for Airbnb in Negaunee?

The average daily rate for Airbnb listings in Negaunee is $166, which is significantly lower than Michigan's statewide average of $350. This more affordable pricing reflects the market's rural Upper Peninsula location and appeals to travelers seeking budget-friendly outdoor getaways.

Are short-term rentals legal in Negaunee?

Short-term rentals are generally permitted in Negaunee, but operators may need to comply with local registration or permitting requirements. Regulations can change, so investors should contact the City of Negaunee and review any applicable Marquette County or state-level rules before purchasing or listing a property.

When is peak season for Airbnb in Negaunee?

Peak season in Negaunee runs from June through September, with July and August standing out as the highest-earning months at $3,710 and $3,670 in average monthly revenue, respectively. The off-peak period spans roughly November through April, when monthly revenue can dip below $1,000.

How many Airbnbs are there in Negaunee?

As of April 2026, there are 11 active Airbnb listings in Negaunee. This is an extremely small market, which means lower competition but also limited historical data for performance benchmarking.

How is Airbnb revenue calculated in Negaunee?

The annual and monthly revenue figures for Negaunee are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Negaunee market
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking data
• Amenity prevalence data across active listings to identify guest expectations
• Data sourced from Rabbu proprietary analytics for consistency and accuracy

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects a small sample of 11 active listings, which may limit statistical reliability and increase variability in reported averages. Local regulations and tax requirements can change; investors should verify current rules with municipal and state authorities before purchasing.