Nekoosa, WI Airbnb Market Data, Statistics, and Occupancy Rates

Nekoosa Short-Term Rental Market Overview

Nekoosa, WI stands out for its above-average revenue-to-price ratio, giving investors a compelling entry point relative to what active listings are actually earning. With an average annual revenue of $35,931 across just 48 active listings, the market remains small but offers room for well-positioned properties to capture seasonal demand driven by lake and outdoor recreation. Occupancy sits at 20% — well below Wisconsin's 38% state average — so success here hinges on maximizing peak-season bookings and pricing strategy rather than year-round consistency.

Key Market Statistics

According to Rabbu market data, the Nekoosa short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Nekoosa

Investors are drawn to Nekoosa for its favorable revenue-to-home-value ratio and the natural appeal of Wisconsin's lake country, which supports premium nightly rates during warmer months.

Expert Market Assessment

"Nekoosa presents a moderate-opportunity market best suited for investors comfortable with pronounced seasonality. Revenue peaks sharply in June at $5,149 average monthly revenue, with strong shoulder months through September and a surprising December lift to $4,017, while winter and spring months dip below $1,500. The favorable revenue-to-price ratio is this market's strongest selling point, but below-average occupancy stability and recent listing growth (158% YoY) warrant careful underwriting. Investors targeting 4- or 5-bedroom lakefront properties are positioned to capture the highest returns, though they should plan financially for months where bookings thin out considerably."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Nekoosa

Average revenue by month in Nekoosa

Nekoosa's revenue pattern is sharply seasonal: June leads at $5,149 and the summer corridor (June–September) accounts for the lion's share of annual earnings, while April bottoms out at just $1,177. A notable December spike to $4,017 adds a welcome secondary peak, but the winter-to-spring stretch from February through April is the clear soft period investors need to budget around.

Active Airbnb listings by property size in Nekoosa

Three-bedroom (17 listings) and 4-bedroom (15 listings) properties dominate the supply, together representing roughly two-thirds of Nekoosa's 48 active listings. Two-bedroom and 5-bedroom units are tied at just 6 listings each, suggesting potential opportunity — or limited demand — at both ends of the size spectrum.

Average daily rate (ADR) by property size in Nekoosa

ADR scales steadily with size, from $192 for 2-bedroom units up to $502 for 5-bedroom properties — a 2.6x premium. The jump from 3-bedroom ($285) to 4-bedroom ($361) is meaningful but the largest incremental gain comes at the 5-bedroom tier, reflecting the premium guests pay for larger group-friendly lakefront homes.

Average RevPAN by property size in Nekoosa

Four-bedroom properties deliver the highest RevPAN at $83, outperforming both 3-bedroom ($57) and 5-bedroom ($61) listings despite having a lower ADR than the latter. Two-bedroom units lag significantly at just $14 RevPAN, indicating that smaller properties struggle to convert their nightly rate into consistent revenue in this market.

Average occupancy rates by property size in Nekoosa

Occupancy peaks at 23% for 4-bedroom listings and 20% for 3-bedrooms, while 2-bedroom units manage only 8% and 5-bedrooms sit at 12%. The stronger fill rates for mid-sized properties suggest they best match the typical group size visiting Nekoosa, making them the most reliable option for steady cash flow.

Average monthly revenue by property size in Nekoosa

Five-bedroom properties lead monthly revenue at $5,138 on average, followed by 4-bedrooms at $3,465 — the two largest categories each more than double the $1,368 earned by 2-bedroom units. The gap between 3-bedroom ($2,644) and 4-bedroom revenue is notable enough to make the step up in property size worth considering for return-focused investors.

Average annual revenue by property size in Nekoosa

Annual revenue ranges from $16,421 for 2-bedroom properties to $61,667 for 5-bedroom listings, with 4-bedrooms generating $41,591 — the sweet spot when weighed against their superior occupancy and RevPAN. Investors targeting the highest gross income may favor 5-bedroom homes, but the lower occupancy at that tier (12%) means revenue is concentrated in fewer, larger bookings.

Most common amenities for Airbnb listings in Nekoosa

Kitchens (96%), BBQ grills (94%), washers and dryers (92%), and parking (90%) are near-universal in Nekoosa — these are table stakes, not differentiators. Lake access (54%), waterfront (31%), and beach access (35%) are present in roughly a third to half of listings, signaling that properties with direct water features hold a meaningful competitive edge in this recreation-driven market.

Understanding Nekoosa's ROI Score: 59/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Nekoosa's ROI Score of 59 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by an above-average revenue-to-price ratio that makes entry costs relatively favorable compared to the income active listings generate. However, below-average marks in occupancy stability, market growth trend, and supply/demand balance reflect the market's pronounced seasonality and the rapid influx of new listings (158% YoY). Investors should pair these data points with thorough local regulatory research and conservative cash-flow modeling to ensure the numbers work through the quieter months.

Short-Term Rental Regulations in Nekoosa

Understanding local STR regulations is essential before investing in Nekoosa. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Nekoosa and throughout Wisconsin may be required to obtain a tourist rooming house license through the state's Department of Agriculture, Trade and Consumer Protection (DATCP), along with any local permits the City of Nekoosa or Wood County may impose. Investors should verify current requirements directly with local officials before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits based on bedroom count, noise and parking requirements, minimum stay provisions, and potential HOA restrictions in certain subdivisions. Some Wisconsin municipalities also cap the number of STR permits issued or limit rentals to owner-occupied properties, so confirming local zoning rules is an essential due-diligence step.

Tax Obligations

Wisconsin imposes a state room tax and a sales tax on short-term rental income, and Wood County or the City of Nekoosa may levy additional local room taxes. Many booking platforms collect and remit these taxes automatically, but hosts should confirm compliance with both state and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Nekoosa can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Nekoosa's short-term rental market is likely to remain highly seasonal, with the bulk of revenue concentrated from June through October and a notable December bump. Given the 158% year-over-year growth in active listings, new supply could put modest downward pressure on occupancy unless demand keeps pace — investors should anticipate occupancy settling in the 18–22% range market-wide. ADR may hold relatively steady near $364 given the lake-access premium, though properties without waterfront positioning could see softer nightly rates. We estimate total market revenue growth will be incremental, with individual returns depending heavily on property amenities and summer availability."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Nekoosa, WI

What is the average Airbnb occupancy rate in Nekoosa?

The average occupancy rate for Airbnb listings in Nekoosa is currently 20%, which is notably below Wisconsin's state average of 38%. This reflects the market's highly seasonal nature — demand is concentrated in the summer and early fall months, with quieter periods during winter and spring. Occupancy varies significantly by property size, ranging from 8% for 2-bedroom units up to 23% for 4-bedroom properties.

How much do Airbnb hosts make in Nekoosa?

Based on trailing 12-month historical data, the average Airbnb host in Nekoosa earns approximately $2,994 per month, or about $35,931 annually. However, revenue varies widely by property size: 2-bedroom listings average $16,421 per year, while 5-bedroom properties average $61,667. Monthly earnings swing significantly with the seasons — June leads at $5,149, while April dips to $1,177.

Is Nekoosa a good market for Airbnb investment?

Nekoosa scores a 59 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' tier. Its strongest attribute is an above-average revenue-to-price ratio, meaning the income potential relative to property costs is favorable compared to many Wisconsin markets. However, occupancy stability, market growth trends, and supply/demand balance all rate below average, so investors should plan for seasonal cash flow variability and the impact of recent supply growth.

What is the average daily rate (ADR) for Airbnb in Nekoosa?

The average daily rate in Nekoosa is $364, which is just slightly below Wisconsin's $368 state average. ADR scales meaningfully with property size: 2-bedroom listings average $192 per night, 3-bedrooms average $285, 4-bedrooms come in at $361, and 5-bedroom properties command $502 per night. The relatively high ADR reflects the premium guests place on lakefront and outdoor-oriented properties.

Are short-term rentals legal in Nekoosa?

Short-term rentals are generally permitted in Wisconsin, though operators typically need a tourist rooming house license from the state and may need additional local permits from the City of Nekoosa or Wood County. Regulations can include occupancy limits, parking requirements, and noise restrictions. We recommend checking with local planning and zoning offices for the most current rules before investing.

When is peak season for Airbnb in Nekoosa?

Peak season in Nekoosa runs from June through September, with June leading the way at $5,149 in average monthly revenue. July ($4,481), August ($4,220), and September ($4,077) follow closely. December also shows a notable uptick to $4,017, likely driven by holiday travel. The slowest months are March and April, when revenue drops below $1,400.

How many Airbnbs are there in Nekoosa?

As of April 2026, there are 48 active Airbnb listings in Nekoosa. The market has seen significant supply growth, with a 158% year-over-year increase in active listings. The majority of listings are 3-bedroom (17) and 4-bedroom (15) properties, while 2-bedroom and 5-bedroom units each have 6 listings.

How is Airbnb revenue calculated in Nekoosa?

The annual and monthly revenue figures shown for Nekoosa are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up into a market-level historical average. Because each month uses its own historical performance data, seasonal peaks and slower periods are naturally reflected in the figures. Individual results can vary based on property quality, location within the market, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Nekoosa market
• Average daily rate, occupancy, and RevPAN metrics based on current and trailing 12-month data
• Revenue breakdowns by month and property size derived from historical booking performance
• Supply distribution and amenity prevalence across active listings
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions as of the dates noted; actual results may differ as conditions evolve. Local regulations, tax requirements, and permit availability may change — investors should verify current rules with municipal authorities before purchasing.