Nellysford, VA Airbnb Market Data, Statistics, and Occupancy Rates

Nellysford Short-Term Rental Market Overview

Nestled in Virginia's Blue Ridge foothills, Nellysford is a small but compelling short-term rental market with just 59 active Airbnb listings and an average daily rate of $408—well above the $339 state average. Annual revenue averages $43,101 per listing, and the market's 65% year-over-year growth in active listings signals rising investor interest. With average home values around $800,402, the revenue-to-price ratio sits at an average level, but larger properties command impressive nightly rates and annual returns that can meaningfully offset acquisition costs.

Key Market Statistics

According to Rabbu market data, the Nellysford short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Nellysford

Investors are drawn to Nellysford for its premium nightly rates, scenic mountain setting, and strong performance from larger vacation-style properties.

Expert Market Assessment

"Nellysford presents an attractive opportunity for investors willing to target the right property type in a scenic, demand-driven market. Revenue peaks in August ($4,426), January ($4,318), and October ($4,206) point to a multi-season demand pattern anchored by winter getaways, summer vacations, and fall leaf-peeping. The 33% average occupancy rate—roughly in line with the state average—reflects the nature of a leisure-driven market where weekends and holidays carry the bulk of bookings. Investors focused on larger homes with outdoor amenities are positioned to capture the strongest returns, while smaller units may face tighter margins given their lower occupancy and revenue figures."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Nellysford

Average revenue by month in Nellysford

Nellysford shows a multi-peak seasonal pattern, with August ($4,426) and January ($4,318) leading revenue months and April ($2,326) marking the softest period—a spread of roughly $2,100. This diversified seasonality, driven by summer vacations, winter holidays, and fall foliage, reduces the risk of relying on a single peak season.

Active Airbnb listings by property size in Nellysford

Supply is fairly evenly distributed, with 4-bedroom properties (13 listings) slightly leading and 2-bedroom units (8) being the least represented. The relatively thin inventory at each size suggests limited direct competition, and the underrepresentation of 2-bedroom and 5-bedroom homes could signal niche opportunities.

Average daily rate (ADR) by property size in Nellysford

ADR scales sharply with size in Nellysford—1- and 2-bedroom units average $234 and $226 respectively, while 6+ bedroom homes command $834 per night. The jump from 4 bedrooms ($386) to 5 bedrooms ($662) is especially notable, suggesting a strong premium for group-friendly properties.

Average RevPAN by property size in Nellysford

Revenue per available night climbs dramatically with property size, from just $36 for 1-bedroom units to $388 for 6+ bedroom homes. Properties with 5 or more bedrooms deliver the strongest RevPAN, reflecting both higher nightly rates and better occupancy among larger listings.

Average occupancy rates by property size in Nellysford

Larger properties fill up more consistently: 6+ bedroom homes lead at 47% occupancy and 5-bedroom units follow at 40%, while 1-bedroom listings lag significantly at just 15%. This pattern suggests group and family travelers are the most reliable demand segment in this market, making smaller units riskier from a cash-flow perspective.

Average monthly revenue by property size in Nellysford

Monthly revenue ranges from $2,544 for 1-bedroom listings to $11,405 for 6+ bedroom properties—a nearly 4.5x difference. The gap widens notably above 4 bedrooms ($3,752), underscoring that larger vacation homes are the primary revenue drivers in Nellysford.

Average annual revenue by property size in Nellysford

Annual revenue potential tops out at $136,867 for 6+ bedroom properties, with 5-bedroom homes earning $67,480—both figures that can meaningfully offset higher acquisition costs. Smaller configurations (1–3 bedrooms) cluster between $30,537 and $34,957, which may present tighter margins against Nellysford's $800,402 average home value.

Most common amenities for Airbnb listings in Nellysford

Parking (98%), self check-in (95%), and outdoor furniture (90%) are near-universal, reflecting the rural, nature-oriented character of the market. Differentiators like hot tubs (27%), pools (20%), and lake access (17%) are less common and could help listings stand out and command premium rates in a market where guests clearly expect outdoor experiences.

Understanding Nellysford's ROI Score: 60/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Nellysford's ROI Score of 60 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market where revenue potential and property costs are reasonably balanced. All four calculation factors—Revenue-to-Price Ratio, Occupancy Stability, Market Growth Trend, and Supply/Demand Balance—register at average levels, indicating a stable but not exceptional investment environment. Investors should pair this score with on-the-ground regulatory research and target larger properties where revenue metrics are strongest to maximize their return potential.

Short-Term Rental Regulations in Nellysford

Understanding local STR regulations is essential before investing in Nellysford. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Nellysford, Virginia may need to obtain local permits or register their property with Nelson County authorities. Investors should verify current STR licensing requirements directly with the county before listing, as regulations in rural Virginia communities can evolve.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, and parking standards. HOA covenants in some communities could also limit or prohibit short-term rentals, so reviewing any deed restrictions before purchasing is essential.

Tax Obligations

Virginia requires STR hosts to collect and remit state sales tax and applicable local transient occupancy taxes. Many booking platforms handle tax collection automatically, but hosts should confirm their obligations with Nelson County and the Virginia Department of Taxation to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Nellysford can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Nellysford's STR market is expected to maintain steady seasonal demand, with peak revenue months clustered around the winter holidays, late summer, and fall foliage season. The 65% year-over-year growth in listings suggests new supply entering the market, which could moderate occupancy rates slightly—though the area's nature-driven appeal and proximity to Blue Ridge attractions should help sustain ADRs in the $390–$420 range. Investors targeting larger properties (5+ bedrooms) are likely to see the most resilient returns, given their higher occupancy and revenue per available night. We estimate overall market revenue will remain relatively stable, with modest 1–3% ADR growth possible if demand keeps pace with new inventory."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Nellysford, VA

What is the average Airbnb occupancy rate in Nellysford?

The average occupancy rate for Airbnb listings in Nellysford is currently 33%, which is roughly on par with the Virginia state average of 34%. Occupancy varies significantly by property size—1-bedroom units average just 15%, while 6+ bedroom properties lead at 47%. Seasonal demand plays a large role, with bookings concentrated around weekends, holidays, and peak travel months.

How much do Airbnb hosts make in Nellysford?

On average, Airbnb hosts in Nellysford earn approximately $3,591 per month or $43,101 per year based on trailing 12-month booking data. Earnings vary widely by property size: 1-bedroom listings average around $30,537 annually, while 6+ bedroom properties can generate up to $136,867 per year. Factors like property quality, amenities, pricing strategy, and seasonality all influence individual results.

Is Nellysford a good market for Airbnb investment?

Nellysford scores a 60 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from a strong average daily rate of $408 (above the state average), multi-season demand, and limited supply of just 59 active listings. Larger properties tend to perform best, with 5+ bedroom homes delivering significantly higher revenue and occupancy. Investors should weigh the higher average home values ($800,402) against revenue potential and pair this data with local regulatory research.

What is the average daily rate (ADR) for Airbnb in Nellysford?

The average daily rate for Airbnb listings in Nellysford is $408, which is approximately 20% higher than the Virginia state average of $339. ADR scales meaningfully with property size—1-bedroom units average $234 per night, while 6+ bedroom homes command $834. This premium pricing reflects the area's appeal as a destination for mountain getaways and group retreats.

Are short-term rentals legal in Nellysford?

Short-term rentals are generally permitted in the Nellysford area of Nelson County, Virginia, though operators may need to obtain local permits or register with county authorities. Regulations can vary and may include requirements around occupancy limits, parking, and tax collection. We recommend verifying current rules directly with Nelson County before purchasing or listing a property.

When is peak season for Airbnb in Nellysford?

Nellysford experiences multiple peak revenue periods throughout the year. August leads with average monthly revenue of $4,426, followed closely by January ($4,318), July ($4,262), and October ($4,206)—the latter driven by fall foliage tourism. The softest months are April ($2,326) and March ($2,612), creating a roughly $2,100 spread between peak and off-peak months.

How many Airbnbs are there in Nellysford?

As of April 2026, there are 59 active Airbnb listings in Nellysford. The market has seen significant 65% year-over-year growth in active listings, indicating rising investor and host interest. Supply is fairly well distributed across property sizes, with 1-bedroom, 3-bedroom, and 4-bedroom units each accounting for 12–13 listings.

How is Airbnb revenue calculated in Nellysford?

The annual and monthly revenue figures shown for Nellysford are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently and naturally reflects seasonal peaks and slower months because each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy rates, and ADR for the Nellysford market
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue based on trailing 12-month booking data
• Property size breakdowns showing performance differences across bedroom configurations
• Amenity prevalence data reflecting guest expectations and competitive positioning
• Home value estimates from the Zillow Home Value Index (ZHVI) for investment return context

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of April 2026; actual conditions may have changed. Local regulations, HOA restrictions, and tax obligations vary and should be independently verified before investing.