New Braunfels, TX Airbnb Market Data, Statistics, and Occupancy Rates

New Braunfels Short-Term Rental Market Overview

New Braunfels sits at the intersection of Texas Hill Country tourism and explosive growth along the I-35 corridor between San Antonio and Austin, making it a compelling market for short-term rental investors. With 529 active Airbnb listings and an average annual revenue of $35,632, the market offers solid earning potential — though a 29% occupancy rate (below the 33% state average) signals that performance is highly seasonal and property differentiation matters. An ADR of $271 keeps pace with the Texas state average, and larger properties command significantly higher nightly rates, giving investors room to scale revenue through the right unit size.

Key Market Statistics

According to Rabbu market data, the New Braunfels short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider New Braunfels

New Braunfels draws investor attention because its tourism-driven demand, proximity to two major metro areas, and scalable revenue at larger property sizes create meaningful upside for well-positioned listings.

Expert Market Assessment

"New Braunfels presents an attractive but seasonal investment opportunity. The market's strength concentrates heavily in the summer months — July revenue of $6,409 dwarfs January's $1,266, creating a roughly 5:1 peak-to-trough ratio that investors need to underwrite carefully. Occupancy stability sits below average among the ROI calculation factors, reinforcing that consistent year-round bookings aren't guaranteed here. That said, average revenue-to-price ratios remain in line with broader Texas benchmarks, and investors who target larger properties with compelling outdoor amenities can meaningfully outperform the market average."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in New Braunfels

Average revenue by month in New Braunfels

Revenue in New Braunfels follows a dramatic seasonal curve, peaking in July at $6,409 and bottoming out in January at just $1,266 — a spread of over $5,100. This roughly 5:1 peak-to-trough ratio underscores the market's heavy reliance on summer tourism, meaning investors should budget for thin winter months and capitalize aggressively during June through August.

Active Airbnb listings by property size in New Braunfels

Two-bedroom units dominate supply with 174 listings, followed by 1-bedrooms (122) and 3-bedrooms (118), while 5-bedroom and 6+ bedroom properties account for just 35 combined listings. The relatively thin supply of larger homes, paired with their substantially higher revenue potential, suggests an opportunity for investors willing to acquire or develop bigger vacation rentals.

Average daily rate (ADR) by property size in New Braunfels

ADR scales steeply with property size in New Braunfels: studios average $132 per night while 6+ bedroom properties command $930. The sharpest premium jumps occur between 4-bedroom ($378) and 5-bedroom ($603) properties, indicating that group-sized accommodations fetch a significant pricing premium in this market.

Average RevPAN by property size in New Braunfels

Revenue per available night climbs consistently from $32 for studios up to $254 for 6+ bedroom properties, with the largest homes delivering nearly 8x the RevPAN of the smallest units. Even after factoring in occupancy, larger properties clearly outperform on a per-night revenue basis, making them the most efficient earners in the market.

Average occupancy rates by property size in New Braunfels

Occupancy rates are tightest for 1- and 2-bedroom listings at 31–32%, while studios (24%), 4-bedrooms (25%), and 5-bedrooms (21%) see notably lower fill rates. This pattern suggests smaller units benefit from more frequent bookings, but their lower nightly rates mean they still trail larger properties in total revenue despite staying fuller.

Average monthly revenue by property size in New Braunfels

Monthly revenue ranges from $1,782 for studios to $11,912 for 6+ bedroom properties — a nearly 7x difference that makes property size the single most impactful variable for earnings in New Braunfels. Three-bedroom units at $3,668 per month represent a solid mid-market sweet spot for investors seeking a balance of acquisition cost and revenue potential.

Average annual revenue by property size in New Braunfels

Annual revenue ranges from $21,387 for studios to $142,949 for 6+ bedroom properties, with 5-bedroom homes generating $94,449 — roughly 2.7x what the most common 2-bedroom listing earns at $30,803. Investors targeting the highest absolute returns should focus on 5- and 6+ bedroom configurations, though acquisition costs and management complexity scale accordingly.

Most common amenities for Airbnb listings in New Braunfels

Parking (96%), kitchen (94%), and self check-in (92%) are near-universal among New Braunfels listings, establishing them as baseline expectations rather than differentiators. Outdoor-oriented amenities like BBQ grills (67%), patios (68%), pools (37%), and waterfront access (33%) reflect the market's recreation-driven guest base, and properties that layer these experiential features are best positioned to stand out in a growing competitive field.

Understanding New Braunfels's ROI Score: 55/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

New Braunfels earns a 55 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' band — a market with real earning potential but some headwinds to navigate. The revenue-to-price ratio and market growth trend both rate as average, reflecting solid but not exceptional fundamentals, while occupancy stability comes in below average due to the market's pronounced seasonality. Investors should pair these data points with thorough local regulatory research and a clear summer-focused revenue strategy to make the most of this market.

Short-Term Rental Regulations in New Braunfels

Understanding local STR regulations is essential before investing in New Braunfels. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in New Braunfels, Texas may be required to obtain permits or register their property with the city before listing. Investors should verify current STR permit requirements directly with the City of New Braunfels and Comal County, as regulations in Texas communities can vary significantly.

Key Restrictions

Common restrictions that may apply include occupancy limits tied to property size, minimum stay requirements, noise ordinances, parking regulations, and potential HOA or deed restrictions in certain subdivisions. Some Texas municipalities have also explored caps on STR permits in residential zones, so confirming the zoning classification of a prospective property is an important early step.

Tax Obligations

STR operators in Texas are generally subject to the state's hotel occupancy tax as well as any applicable local occupancy or tourism taxes. Platforms like Airbnb often collect and remit state taxes automatically, but hosts should confirm local tax obligations with New Braunfels and Comal County to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in New Braunfels can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, New Braunfels is likely to see continued demand growth driven by its reputation as a summer destination anchored by river recreation and Schlitterbahn. Revenue seasonality will remain pronounced — expect peak months (June–August) to generate two to five times the revenue of winter lows, so investors should plan cash reserves accordingly. ADR may edge up 1–3% as supply matures and hosts improve amenity offerings, while occupancy could stabilize in the 28–32% range market-wide given the 124% year-over-year listing growth adding competitive pressure. Investors entering with well-positioned larger properties and strong summer marketing strategies stand to benefit most."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in New Braunfels, TX

What is the average Airbnb occupancy rate in New Braunfels?

The average Airbnb occupancy rate in New Braunfels is currently 29%, which falls below the Texas state average of 33%. Occupancy varies by property size — 1- and 2-bedroom units tend to see the highest rates at around 31–32%, while studios and larger 5-bedroom properties average closer to 21–24%. Seasonality plays a major role, with summer months driving significantly more bookings than winter.

How much do Airbnb hosts make in New Braunfels?

On average, Airbnb hosts in New Braunfels earn approximately $2,969 per month or $35,632 per year based on trailing 12-month performance data. Revenue varies widely by property size: studios average about $21,387 annually while 6+ bedroom properties can generate around $142,949. Summer months are the primary revenue driver, with July averaging $6,409 per listing.

Is New Braunfels a good market for Airbnb investment?

New Braunfels scores a 55 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from strong tourism demand — especially in summer — and an ADR of $271 that's competitive with the state average. However, occupancy stability is below average, so investors should plan for significant seasonal swings and consider larger properties with premium amenities to maximize returns.

What is the average daily rate (ADR) for Airbnb in New Braunfels?

The average daily rate for Airbnb listings in New Braunfels is $271, which is just slightly below the Texas state average of $276. ADR scales meaningfully with property size: studios average $132 per night, while 6+ bedroom properties command an impressive $930 per night. This tiered pricing structure rewards investors who can operate larger, well-appointed vacation homes.

Are short-term rentals legal in New Braunfels?

Short-term rentals do operate in New Braunfels, with 529 active Airbnb listings currently on the market. However, STR regulations can change, and operators may need permits or registrations from local authorities. We recommend checking directly with the City of New Braunfels and reviewing any applicable HOA or deed restrictions before purchasing an investment property.

When is peak season for Airbnb in New Braunfels?

Peak season in New Braunfels runs from June through August, driven by summer tourism, river recreation, and family vacations. July is the single highest-earning month with average revenue of $6,409 per listing, followed by August at $5,033 and June at $4,712. The off-season runs from November through February, when monthly revenue drops to the $1,266–$2,274 range.

How many Airbnbs are there in New Braunfels?

As of April 2026, there are 529 active Airbnb listings in New Braunfels. The supply has grown significantly, with 124% year-over-year growth in active listings. Two-bedroom properties make up the largest share of inventory at 174 listings, followed by 1-bedrooms (122) and 3-bedrooms (118).

How is Airbnb revenue calculated in New Braunfels?

The annual and monthly revenue figures shown for New Braunfels are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently and naturally reflects seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for New Braunfels and surrounding areas
• Average daily rate, occupancy, and RevPAN trends across property sizes and time periods
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI) for investment cost benchmarking
• Data aggregated from multiple providers and Rabbu proprietary analytics for consistency and accuracy

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of the dates noted and may not capture recent regulatory or market changes. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.