New Concord, KY Airbnb Market Data, Statistics, and Occupancy Rates

New Concord Short-Term Rental Market Overview

New Concord, KY, is a small lakeside market that punches above its weight for short-term rental investors. With an average annual revenue of $34,019 against average home values of just $214,899, the revenue-to-price ratio here is notably strong. Occupancy sits at 40%—well above the 28% Kentucky state average—and the market's compact supply of only 17 active listings suggests demand still has room to absorb new entrants. For investors seeking affordable entry into a leisure-driven destination, this market warrants a close look.

Key Market Statistics

According to Rabbu market data, the New Concord short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider New Concord

New Concord's combination of low home prices, strong revenue-to-price ratio, and limited competition makes it an appealing entry point for STR investors seeking lake and outdoor recreation markets.

Expert Market Assessment

"New Concord earns a Standout Opportunity designation with an ROI score of 83 out of 100, driven primarily by its exceptional revenue-to-price ratio and favorable supply-demand dynamics. Seasonality is the market's defining characteristic—July peaks near $4,982 in average revenue while January bottoms out around $683, creating a roughly 7:1 spread between the best and worst months. Investors who can weather the quieter winter period will benefit from five to six months of robust cash flow that more than compensates. The limited listing count and growing demand signal a market still in its early growth phase, offering first-mover advantages for those who act before competition intensifies."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in New Concord

Average revenue by month in New Concord

New Concord's revenue profile is highly seasonal, peaking in July at $4,982 and bottoming in January at just $683—a spread of more than $4,000. The prime earning window stretches from May through October, with six consecutive months above $3,000, giving investors a solid half-year of strong cash flow to offset the quieter winter period.

Active Airbnb listings by property size in New Concord

The entire reported supply consists of 2-bedroom properties, with 7 active listings in that category. This homogeneous inventory may signal an opportunity for investors to differentiate with larger or smaller configurations that currently have no representation in the market.

Average daily rate (ADR) by property size in New Concord

Two-bedroom listings command an average daily rate of $140, which is the only property size segment with data in this small market. The gap between the overall market ADR of $198 and the 2-bedroom ADR of $140 suggests that unlisted or less common property sizes (likely larger homes) are pulling the market average higher.

Average RevPAN by property size in New Concord

Two-bedroom properties generate a RevPAN of $51, reflecting their 37% occupancy rate applied to the $140 ADR. While modest on a per-night basis, this RevPAN paired with New Concord's low home values can still deliver attractive returns relative to acquisition cost.

Average occupancy rates by property size in New Concord

Two-bedroom listings average 37% occupancy, which is slightly below the overall market average of 40%. This suggests that other unlisted or less common property sizes may be achieving higher fill rates, and investors in 2-bedroom units should focus on competitive pricing and strong amenities to maximize bookings.

Average monthly revenue by property size in New Concord

Two-bedroom properties earn an average of $2,517 per month, sitting slightly below the overall market average of $2,834. This is the only bedroom count with sufficient data, reinforcing that the market is concentrated in a single property type.

Average annual revenue by property size in New Concord

At $30,205 in average annual revenue, 2-bedroom properties offer a strong return potential against New Concord's average home value of $214,899—translating to a gross yield of roughly 14%. Investors targeting this configuration can expect solid income, particularly during the May-through-October peak season.

Most common amenities for Airbnb listings in New Concord

Kitchens are universal (100%) and patios or balconies appear in 94% of listings, reflecting the outdoor-oriented, self-catering nature of lake vacation stays. Lake access (65%), BBQ grills (82%), and outdoor furniture (65%) are also highly prevalent, signaling that guests expect a full lakeside experience—investors without these amenities may struggle to compete.

Understanding New Concord's ROI Score: 83/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

New Concord's ROI score of 83 out of 100 places it in the Standout Opportunity tier, driven by an above-average revenue-to-price ratio and favorable supply-demand balance that together account for 55% of the score weighting. Occupancy stability is the one softer factor, rated below average due to the pronounced seasonal swings between summer peaks and winter lows. Investors should pair this strong quantitative signal with local regulatory research and a realistic cash-flow model that accounts for the off-season months.

Short-Term Rental Regulations in New Concord

Understanding local STR regulations is essential before investing in New Concord. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in New Concord, Kentucky, may need to obtain local permits or register their property with Calloway County or relevant local authorities. Investors should verify current permit and licensing requirements directly with local government offices before listing a property.

Key Restrictions

Common STR restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA covenants in lakeside communities can also impose additional limitations, so it's important to review any applicable community rules alongside municipal regulations.

Tax Obligations

Kentucky imposes a state transient room tax and sales tax on short-term rentals, and local jurisdictions may levy additional occupancy or tourism taxes. Many booking platforms collect and remit some of these taxes automatically, but hosts should confirm their full tax obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in New Concord can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, New Concord's lake-driven tourism appeal should continue to support healthy summer revenues, with July and August likely remaining the strongest booking months. ADR growth of 2–5% is plausible given the limited supply and above-average market growth trend, though occupancy during winter months will likely stay subdued—January and February revenues dipped below $750 over the trailing period. Investors should expect pronounced seasonality and plan cash reserves accordingly, while the overall demand trajectory and favorable supply-demand balance point to steady year-over-year improvement."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in New Concord, KY

What is the average Airbnb occupancy rate in New Concord?

The average Airbnb occupancy rate in New Concord is currently 40%, which is significantly higher than the Kentucky state average of 28%. This above-average occupancy suggests solid demand relative to the market's small supply of active listings.

How much do Airbnb hosts make in New Concord?

Airbnb hosts in New Concord earn an average of $2,834 per month and approximately $34,019 per year based on trailing 12-month booking data. Revenue varies significantly by season, with July being the peak month at nearly $4,982 and January the slowest at around $683.

Is New Concord a good market for Airbnb investment?

New Concord scores 83 out of 100 on Rabbu's ROI Score, earning a Standout Opportunity rating. The market's strong revenue-to-price ratio, above-average growth trend, and favorable supply-demand balance make it an attractive option, though investors should account for pronounced winter seasonality when planning cash flow.

What is the average daily rate (ADR) for Airbnb in New Concord?

The average daily rate for Airbnb listings in New Concord is $198, which is below the Kentucky state average of $333. However, the lower ADR is offset by significantly higher occupancy, resulting in competitive revenue per available night of $78.

Are short-term rentals legal in New Concord?

Short-term rentals operate in New Concord, KY, with 17 currently active Airbnb listings in the market. However, local regulations and permit requirements can change, so prospective investors should verify current STR rules with Calloway County or local government authorities before purchasing a property.

When is peak season for Airbnb in New Concord?

Peak season in New Concord runs from May through October, with July delivering the highest average revenue at approximately $4,982. The summer months benefit from lake tourism and outdoor recreation, while the off-season from November through February sees notably lower demand, with January and February averaging below $750.

How many Airbnbs are there in New Concord?

There are currently 17 active Airbnb listings in New Concord as of April 2026. This is a very small market, and listing counts have grown significantly year-over-year (333% growth), suggesting the area is being increasingly discovered by STR investors and hosts.

How is Airbnb revenue calculated in New Concord?

The annual and monthly revenue figures for New Concord are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the New Concord market
• Historical occupancy rates and average daily rate trends based on trailing 12-month data
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue by property size
• Supply distribution and popular amenity data across active listings
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.