New Holland, PA Airbnb Market Data, Statistics, and Occupancy Rates

New Holland Short-Term Rental Market Overview

New Holland, PA is a compact short-term rental market with just 30 active Airbnb listings, situated in the heart of Pennsylvania Dutch Country. With an average annual revenue of $26,320 and an ADR of $144—well below the $350 state average—the market caters to budget-conscious travelers drawn to the region's cultural tourism and rural charm. A 153% year-over-year increase in active listings signals rapidly growing investor interest, though occupancy at 22% remains below the 36% state average, suggesting the market is still maturing.

Key Market Statistics

According to Rabbu market data, the New Holland short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider New Holland

Investors are drawn to New Holland for its affordable entry into Pennsylvania's tourism-rich Lancaster County, where cultural heritage and rural experiences sustain a niche but steady visitor base.

Expert Market Assessment

"New Holland presents a moderate opportunity for STR investors willing to navigate a small, seasonally driven market. Revenue peaks sharply in summer—August leads at $3,317 per month—while January dips to roughly $1,091, creating a nearly 3:1 spread that demands careful cash-flow planning. The ROI score of 55 out of 100 reflects a below-average revenue-to-price ratio tempered by above-average occupancy stability, positioning the market as an attractive but not exceptional prospect. Investors who target 3-bedroom properties and time their pricing to capture peak-season premiums are best positioned to maximize returns here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in New Holland

Average revenue by month in New Holland

New Holland's revenue follows a clear summer-dominated pattern, peaking in August at $3,317 and bottoming out in January at $1,091—a spread of over $2,200. The roughly 3:1 ratio between peak and trough months signals strong seasonality, so investors should budget for softer winter cash flow while capitalizing on the June–August window.

Active Airbnb listings by property size in New Holland

Half of all listings (15 out of 30) are 1-bedroom units, with 2-bedroom and 3-bedroom properties comprising 7 and 6 listings respectively. The relatively thin supply of larger homes could represent an opportunity for investors, especially since 3-bedroom properties generate the highest revenue and occupancy.

Average daily rate (ADR) by property size in New Holland

ADR climbs steadily from $129 for 1-bedroom listings to $184 for 3-bedrooms, a $55 premium that scales roughly with each additional bedroom. The jump from 2-bedroom ($151) to 3-bedroom pricing is particularly notable, suggesting guests are willing to pay a meaningful premium for extra space.

Average RevPAN by property size in New Holland

Three-bedroom properties deliver the strongest RevPAN at $45, nearly double the $25 figure for 1-bedroom units and well ahead of the $27 for 2-bedrooms. This outsized gap indicates that larger properties convert their higher ADR into meaningfully better per-night revenue even after occupancy is factored in.

Average occupancy rates by property size in New Holland

Occupancy rates are modest across all sizes but 3-bedroom properties lead at 25%, compared to 19% for 1-bedrooms and 18% for 2-bedrooms. The relatively narrow spread suggests demand is thin market-wide, though larger properties enjoy a slight edge in attracting bookings.

Average monthly revenue by property size in New Holland

Monthly revenue scales meaningfully with size: 3-bedroom listings average $3,069 per month, nearly double the $1,580 that 1-bedroom units generate. Two-bedroom properties sit in the middle at $2,254, making 3-bedrooms the clear revenue leader for operators seeking stronger monthly cash flow.

Average annual revenue by property size in New Holland

Three-bedroom properties lead annual revenue at $36,832—roughly 94% more than the $18,968 earned by 1-bedroom listings and about 36% above 2-bedroom revenue of $27,049. For investors evaluating return potential, the 3-bedroom configuration offers the best top-line performance in New Holland's current market.

Most common amenities for Airbnb listings in New Holland

Parking dominates at 93% of listings, reflecting the car-dependent nature of rural Lancaster County travel. Kitchen access, outdoor furniture, and self check-in each appear in 67% of listings, signaling that guests expect a home-like, independent stay experience—investors should consider these table-stakes amenities essential for competitive positioning.

Understanding New Holland's ROI Score: 55/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

New Holland's ROI score of 55 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market with solid occupancy stability but a below-average revenue-to-price ratio given home values near $672K. Market growth trend scores below average as well, tempered by an average supply/demand balance, which means returns hinge on strategic property selection and efficient operations. Investors should pair this data with thorough local regulatory research and a realistic assessment of seasonal cash-flow variability before committing capital.

Short-Term Rental Regulations in New Holland

Understanding local STR regulations is essential before investing in New Holland. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in New Holland, Pennsylvania may need to obtain a local permit or register their property with the borough or Lancaster County before listing. Investors should verify current requirements directly with New Holland borough offices and Pennsylvania state agencies, as regulations in smaller municipalities can evolve quickly.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA covenants in certain neighborhoods could also limit or prohibit short-term rentals, so reviewing any applicable deed restrictions before purchasing is essential.

Tax Obligations

Pennsylvania requires STR hosts to collect and remit state sales tax and any applicable local hotel occupancy taxes. Many booking platforms handle tax collection automatically, but hosts should confirm compliance with both state and local tax authorities to avoid penalties.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in New Holland can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, New Holland's STR market is likely to continue absorbing the recent surge in new listings. Occupancy rates may stabilize in the 20–25% range as supply growth moderates, with ADR potentially holding steady or ticking up 1–3% as hosts refine pricing strategies. Summer months should remain the revenue driver, with August historically generating roughly triple January's earnings, so investors should plan cash reserves around pronounced seasonal swings. Given above-average occupancy stability, the market appears to have a reliable, if modest, baseline of demand."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in New Holland, PA

What is the average Airbnb occupancy rate in New Holland?

The average Airbnb occupancy rate in New Holland is currently 22%, which sits below the Pennsylvania state average of 36%. Occupancy varies by property size, with 3-bedroom listings achieving the highest rate at 25%, while 1- and 2-bedroom properties hover around 18–19%. These figures reflect historical booking patterns and individual results will depend on factors like property quality, pricing, and guest experience.

How much do Airbnb hosts make in New Holland?

On average, Airbnb hosts in New Holland earn approximately $2,193 per month or $26,320 per year based on trailing 12-month performance data. Revenue varies significantly by property size: 1-bedroom listings average about $18,968 annually, while 3-bedroom properties lead at roughly $36,832 per year. Actual earnings depend on pricing strategy, occupancy management, and seasonal demand patterns.

Is New Holland a good market for Airbnb investment?

New Holland carries an ROI score of 55 out of 100, rated as an 'Attractive Opportunity.' The market benefits from above-average occupancy stability and balanced supply-demand dynamics, though its revenue-to-price ratio is below average given home values around $671,822. Investors focused on 3-bedroom properties may find the strongest return potential, but should factor in pronounced seasonality and verify local regulatory requirements before committing.

What is the average daily rate (ADR) for Airbnb in New Holland?

The average daily rate for Airbnb listings in New Holland is $144, which is considerably lower than the $350 Pennsylvania state average. ADR scales with property size: 1-bedroom units average $129, 2-bedrooms come in at $151, and 3-bedroom properties command $184 per night. This pricing positions New Holland as an affordable destination, which can appeal to families and weekend visitors exploring Lancaster County.

Are short-term rentals legal in New Holland?

Short-term rentals are generally permitted in New Holland, PA, though operators may need to obtain local permits or registrations. Regulations can vary and may include occupancy limits, parking rules, and tax obligations. We strongly recommend consulting with New Holland borough authorities and reviewing any HOA restrictions before launching an STR to ensure full compliance.

When is peak season for Airbnb in New Holland?

Peak season in New Holland runs from June through August, with August generating the highest average monthly revenue at $3,317. October also sees a notable bump to $2,549, likely driven by fall foliage tourism in the region. The slowest months are January and February, when average revenue drops to $1,091 and $1,240 respectively, so hosts should plan for leaner winter months.

How many Airbnbs are there in New Holland?

There are currently 30 active Airbnb listings in New Holland as of April 2026. The market has seen significant growth, with a 153% year-over-year increase in active listings. Supply is dominated by 1-bedroom properties (15 listings), followed by 2-bedrooms (7) and 3-bedrooms (6), making it a relatively small and emerging market.

How is Airbnb revenue calculated in New Holland?

The annual and monthly revenue figures for New Holland are derived from the trailing 12 months of historical booking performance across active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the New Holland market
• Average daily rate, occupancy, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Popular amenity data across active listings to inform property setup decisions
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, permit requirements, and tax obligations are subject to change; always verify with municipal authorities before investing.