New Lisbon, WI Airbnb Market Data, Statistics, and Occupancy Rates

New Lisbon Short-Term Rental Market Overview

New Lisbon, WI earns an ROI score of 75 out of 100—flagged as a Standout Opportunity—driven primarily by an above-average revenue-to-price ratio that makes it attractive relative to home costs. With just 36 active Airbnb listings and an average annual revenue of $64,019, this small Wisconsin market punches above its weight for investors targeting vacation-rental demand near lakes and outdoor recreation. The high average daily rate of $486, well above the $368 state average, reflects the premium guests pay for larger, amenity-rich properties in a leisure-oriented setting.

Key Market Statistics

According to Rabbu market data, the New Lisbon short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider New Lisbon

Investors are drawn to New Lisbon for its compelling revenue relative to home prices, lake-oriented leisure demand, and room for differentiation in a still-small market.

Expert Market Assessment

"New Lisbon presents a compelling niche opportunity for investors comfortable with pronounced seasonality. July revenues nearly quadruple the winter months, so cash-flow planning should account for a four-to-five-month peak window stretching from May through September. The 18% average occupancy rate sits well below Wisconsin's 38% state average, but the elevated ADR of $486 compensates meaningfully—resulting in $89 RevPAN that still translates to solid annual earnings. Investors who target 5-bedroom configurations stand to capture the strongest annual returns at roughly $84,494, making larger, group-friendly properties the clear sweet spot in this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in New Lisbon

Average revenue by month in New Lisbon

New Lisbon's revenue cycle is sharply seasonal: July leads at $11,007 and August follows at $9,982, while December bottoms out at $2,742—a nearly 4x spread from peak to trough. Investors should plan for a concentrated earning window from June through September, with the remaining months generating roughly $2,700–$5,000 each.

Active Airbnb listings by property size in New Lisbon

Supply in New Lisbon tilts toward larger homes, with 6+ bedroom properties comprising 10 of the 36 listings and 5-bedroom units adding another 9. Smaller 3- and 4-bedroom configurations (7 and 6 listings respectively) are less represented, which could signal either lower demand for smaller units or an opportunity for differentiated offerings at a lower price point.

Average daily rate (ADR) by property size in New Lisbon

ADR scales dramatically with size in this market: 3-bedroom listings average $244 per night compared to $883 for 6+ bedroom homes—a 3.6x premium. The jump from 4-bedroom ($333) to 5-bedroom ($464) represents a sweet spot where nightly rates rise meaningfully without requiring the largest property footprint.

Average RevPAN by property size in New Lisbon

Revenue per available night increases steadily with property size, from $46 for 3-bedroom units to $140 for 6+ bedrooms. The 5-bedroom tier delivers $88 RevPAN—nearly double the 3-bedroom figure—making it a strong middle ground between capital outlay and nightly revenue efficiency.

Average occupancy rates by property size in New Lisbon

Occupancy rates are remarkably flat across all property sizes, hovering between 16% and 19%, which suggests that demand scales proportionally with the supply at each tier. This uniformity means revenue differences are driven almost entirely by nightly rate rather than booking frequency, reinforcing the advantage of larger, higher-ADR properties.

Average monthly revenue by property size in New Lisbon

Five-bedroom properties lead monthly earnings at $7,041, followed by 6+ bedrooms at $6,568—a slight dip likely tied to the marginally lower occupancy of the largest homes. Three-bedroom listings trail at $3,302 per month, earning roughly half of what a 5-bedroom generates, underscoring the revenue advantage of targeting group-sized accommodations.

Average annual revenue by property size in New Lisbon

On an annual basis, 5-bedroom homes top the market at $84,494, while 6+ bedroom properties follow at $78,824 and 4-bedroom units earn $56,242. Three-bedroom listings generate $39,632 annually, making larger configurations the clear choice for maximizing gross revenue in New Lisbon.

Most common amenities for Airbnb listings in New Lisbon

Every listing in New Lisbon offers a washer, dryer, kitchen, and parking—these are table stakes for this market. Outdoor-oriented amenities dominate: 97% have a BBQ grill, 94% a backyard, and 72% waterfront access, signaling that guests expect a full lakeside vacation experience and investors should prioritize properties with strong outdoor appeal.

Understanding New Lisbon's ROI Score: 75/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

New Lisbon's ROI score of 75 out of 100 places it in the Standout Opportunity tier, driven most heavily by an above-average revenue-to-price ratio that indicates strong earning potential relative to property costs. Occupancy stability, market growth trend, and supply/demand balance all rate as average—reflecting the market's seasonal demand pattern and recent supply growth that bears watching. Investors should pair this score with local regulatory research and seasonal cash-flow modeling to confirm the opportunity fits their financial targets.

Short-Term Rental Regulations in New Lisbon

Understanding local STR regulations is essential before investing in New Lisbon. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in New Lisbon, Wisconsin may need to obtain a tourist rooming house license at the state level and any applicable local permits from the city. Investors should verify current requirements directly with the City of New Lisbon and the Wisconsin Department of Health Services before listing a property.

Key Restrictions

Common STR restrictions in Wisconsin communities can include occupancy limits tied to bedroom count, minimum-stay requirements, noise and nuisance ordinances, and parking mandates. HOA rules may impose additional constraints, and some municipalities cap the number of active permits, so it's important to check both city regulations and any neighborhood covenants.

Tax Obligations

Wisconsin imposes a state room tax and a county room tax on short-term rentals, and hosts may also owe local sales tax. Many booking platforms collect and remit these taxes automatically, but operators should confirm their obligations with the Wisconsin Department of Revenue to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in New Lisbon can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, New Lisbon's STR market is likely to see continued summer-driven demand, with July and August remaining the revenue anchors at $11,007 and $9,982 per month, respectively. Listing growth has been substantial—125% year-over-year—so new supply could moderate occupancy if it continues at this pace. Expect ADR to hold steady or inch up 1–3% as larger properties command premium nightly rates, though occupancy may stay in the 16–20% range given the market's strong seasonality and winter softness."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in New Lisbon, WI

What is the average Airbnb occupancy rate in New Lisbon?

The average occupancy rate for Airbnb listings in New Lisbon is currently 18%, which is below the Wisconsin state average of 38%. This reflects the market's strong seasonality—demand concentrates heavily in the summer months while winter bookings are limited. Across property sizes, occupancy is fairly consistent, ranging from 16% for 6+ bedroom homes to 19% for 3- and 5-bedroom properties.

How much do Airbnb hosts make in New Lisbon?

On average, Airbnb hosts in New Lisbon earn approximately $5,334 per month and $64,019 per year based on trailing 12-month booking data. Earnings vary significantly by property size: 5-bedroom homes lead with about $84,494 annually, while 3-bedroom listings average around $39,632. Revenue also swings with the seasons—July tops out near $11,007 per month, while December dips to roughly $2,742.

Is New Lisbon a good market for Airbnb investment?

New Lisbon scores 75 out of 100 on Rabbu's ROI Score, rating it a Standout Opportunity. The market benefits from an above-average revenue-to-price ratio, meaning the income properties generate is strong relative to acquisition costs. Investors should be aware of the seasonal nature of demand and the recent 125% year-over-year growth in listings, which could affect competition. Larger properties tend to perform best, making group-friendly vacation homes the strongest investment profile here.

What is the average daily rate (ADR) for Airbnb in New Lisbon?

The average daily rate in New Lisbon is $486, significantly higher than the Wisconsin state average of $368. ADR scales sharply with property size: 3-bedroom listings average $244 per night, while 6+ bedroom homes command $883. This premium pricing reflects the market's focus on larger, amenity-rich vacation properties near lakes and outdoor recreation areas.

Are short-term rentals legal in New Lisbon?

Short-term rentals are generally permitted in New Lisbon, WI, though operators may need to obtain a tourist rooming house license at the state level and comply with any local permitting requirements. Regulations can change, so prospective hosts should verify current rules with the City of New Lisbon and the Wisconsin Department of Health Services before purchasing or listing a property.

When is peak season for Airbnb in New Lisbon?

Peak season in New Lisbon runs from June through August, with July being the highest-earning month at an average of $11,007 in revenue—nearly four times the December low of $2,742. August follows closely at $9,982. The shoulder months of May ($4,971) and September ($5,779) also perform above the annual average, giving investors a roughly five-month window of strong demand driven by summer lake and outdoor recreation tourism.

How many Airbnbs are there in New Lisbon?

As of late April 2026, there are 36 active Airbnb listings in New Lisbon. The supply skews toward larger properties: 6+ bedroom homes make up the largest segment with 10 listings, followed by 5-bedroom (9 listings), 3-bedroom (7 listings), and 4-bedroom (6 listings). The market has grown significantly, with a 125% year-over-year increase in active listings.

How is Airbnb revenue calculated in New Lisbon?

The annual and monthly revenue figures for New Lisbon are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Historical monthly and annual revenue metrics based on trailing 12-month booking data
• Amenity prevalence data across active listings to identify guest expectations
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify with municipal and state authorities before investing. Individual property results will vary based on location, condition, pricing strategy, and management quality.