New London, CT Airbnb Market Data, Statistics, and Occupancy Rates

New London Short-Term Rental Market Overview

New London, CT earns a standout ROI score of 79 out of 100, driven largely by an above-average revenue-to-price ratio that makes it an attractive entry point for short-term rental investors in Connecticut. With average home values around $429,915 and trailing annual revenue of $45,372 across 48 active listings, the market offers a compelling yield profile — especially for larger properties that can command premium nightly rates. The coastal Connecticut setting and pronounced summer seasonality create a clear revenue window that savvy operators can capitalize on.

Key Market Statistics

According to Rabbu market data, the New London short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider New London

New London's favorable revenue-to-price ratio, coastal appeal, and limited supply of just 48 listings make it an intriguing market for investors seeking strong returns relative to acquisition costs.

Expert Market Assessment

"New London presents a strong opportunity for investors willing to lean into its seasonal rhythm. Revenue swings dramatically from a low of $1,351 in January to a high of $7,355 in August — a spread that rewards operators who price aggressively in peak months and manage costs carefully through winter. The market's 79-point ROI score reflects genuine strength in revenue relative to property prices, even as occupancy (24% market-wide) and growth trends track at average levels. Larger properties, particularly 4-bedrooms, punch well above their weight in revenue and represent the clearest path to outsized returns here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in New London

Average revenue by month in New London

New London's revenue follows a pronounced summer curve, peaking in August at $7,355 and bottoming in January at $1,351 — a nearly 5.4x spread that underscores the importance of maximizing bookings from June through September. The shoulder months of May and October still outperform winter, offering additional revenue runway for well-marketed listings.

Active Airbnb listings by property size in New London

One-bedroom units dominate supply with 14 of the market's 48 listings, while 4-bedroom properties are the scarcest at just 5 listings. Given that 4-bedrooms generate the highest annual revenue ($90,792), the limited supply in that segment may represent a meaningful opportunity for investors willing to acquire larger homes.

Average daily rate (ADR) by property size in New London

ADR scales steeply with size, climbing from $79 for 1-bedroom units to $463 for 5-bedroom properties — a nearly 6x increase. The jump from 3-bedrooms ($281) to 4-bedrooms ($442) is especially notable, suggesting that larger group-friendly homes in New London command a significant nightly premium.

Average RevPAN by property size in New London

Four-bedroom properties lead on RevPAN at $76 per available night, outperforming all other sizes despite lower occupancy rates, which speaks to the power of their elevated ADR. Interestingly, 5-bedroom units drop to $54 RevPAN — below both 2-bedroom and 3-bedroom properties — suggesting diminishing returns once size exceeds the 4-bedroom sweet spot.

Average occupancy rates by property size in New London

Occupancy decreases steadily as property size increases, from 35% for 1-bedroom units down to just 12% for 5-bedroom homes. While smaller properties fill more consistently and offer steadier cash flow, investors should weigh this against the substantially higher per-night revenue that larger listings capture when booked.

Average monthly revenue by property size in New London

Four-bedroom listings are the clear top earners at $7,566 per month on average, more than double the revenue of 3-bedroom units ($3,623). One-bedroom properties trail at $1,209 monthly, highlighting how significantly property size impacts income potential in this market.

Average annual revenue by property size in New London

Annual revenue ranges from $14,513 for 1-bedroom properties to $90,792 for 4-bedroom homes, which generate more than twice the income of the next closest size (5-bedrooms at $67,698). For investors focused on maximizing return potential, 4-bedroom properties clearly offer the strongest annual revenue profile in New London.

Most common amenities for Airbnb listings in New London

Parking is universally offered (100% of listings), and kitchens (92%), washers (85%), and dryers (85%) are near-standard — suggesting guests expect a fully equipped home experience. Outdoor amenities like backyards (71%), outdoor furniture (58%), and BBQ grills (50%) are common, aligning with the market's summer-driven demand and coastal character.

Understanding New London's ROI Score: 79/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

New London's ROI score of 79 out of 100 places it in the 'Standout Opportunity' tier, driven primarily by an above-average revenue-to-price ratio that gives investors attractive yield relative to acquisition costs. Occupancy stability, market growth, and supply/demand balance all rate at average levels — solid but not exceptional — which means the investment case hinges largely on that favorable price-to-income dynamic. Pairing this data with thorough local regulatory research and a clear seasonal pricing strategy will help investors unlock the full potential this score suggests.

Short-Term Rental Regulations in New London

Understanding local STR regulations is essential before investing in New London. Here's the current regulatory landscape:

Permit Requirements

The City of New London and the State of Connecticut may require short-term rental operators to obtain permits or register their properties before listing. Investors should verify current requirements directly with New London's planning and zoning office, as local regulations can change and enforcement varies.

Key Restrictions

Common restrictions in Connecticut STR markets include occupancy limits tied to bedroom count, minimum-stay requirements in certain zones, noise ordinances, and parking mandates — all of which can affect how a property performs. HOA rules may impose additional limitations, so reviewing covenants before purchasing is essential for any investor considering a condo or community-governed property.

Tax Obligations

Short-term rental hosts in Connecticut are typically subject to state lodging taxes and potentially local room taxes, which platforms like Airbnb often collect and remit on behalf of hosts. Investors should confirm their specific obligations with a tax professional familiar with Connecticut's STR tax framework to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in New London can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, New London's short-term rental market is likely to maintain its strong summer peak, with July and August continuing to generate the bulk of annual income. Year-over-year listing growth of 118% suggests rising investor interest, which may moderate occupancy rates slightly as supply increases — we estimate average occupancy could settle in the 22–26% range market-wide. ADR is expected to hold steady or see modest gains of 2–4%, particularly for larger properties that already command rates above $440 per night. Investors entering now should plan for meaningful revenue concentration in the summer months while building strategies to capture shoulder-season demand in May, June, September, and October."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in New London, CT

What is the average Airbnb occupancy rate in New London?

The average occupancy rate for Airbnb listings in New London is currently 24%, which falls below the Connecticut state average of 37%. Occupancy varies significantly by property size — 1-bedroom units lead at 35%, while larger 5-bedroom homes average around 12%. The lower overall rate partly reflects the market's strong summer seasonality, where occupancy concentrates heavily in the warmer months.

How much do Airbnb hosts make in New London?

Based on trailing 12-month performance, Airbnb hosts in New London earn an average of $3,781 per month or approximately $45,372 per year. Revenue varies considerably by property size: 4-bedroom listings top the market at roughly $7,566 per month ($90,792 annually), while 1-bedroom units average $1,209 per month. Peak summer months like July and August can generate $7,000+ in a single month for well-positioned properties.

Is New London a good market for Airbnb investment?

New London scores 79 out of 100 on Rabbu's ROI scale, placing it in the 'Standout Opportunity' category. The market's key strength is its above-average revenue-to-price ratio — with average home values around $429,915 and annual revenues near $45,372, investors can achieve attractive yields compared to many Connecticut markets. The main consideration is pronounced seasonality, with the bulk of revenue concentrated in summer. Investors who plan for that rhythm and target larger properties can do particularly well.

What is the average daily rate (ADR) for Airbnb in New London?

The average daily rate across all active Airbnb listings in New London is $306, which is below the Connecticut state average of $373. Rates scale significantly with property size: 1-bedroom units average $79 per night, while 5-bedroom properties command $463 per night. Larger homes capture a meaningful ADR premium that translates directly into higher monthly and annual revenue.

Are short-term rentals legal in New London?

Short-term rentals operate in New London, but hosts should verify permit and registration requirements with the City of New London and the State of Connecticut, as regulations can evolve. Common considerations include zoning restrictions, occupancy limits, noise rules, and potential HOA limitations. We recommend consulting local authorities and a real estate attorney before purchasing a property specifically for short-term rental use.

When is peak season for Airbnb in New London?

Peak season in New London runs from June through August, with July and August generating the highest average monthly revenues at $7,043 and $7,355 respectively. The shoulder months of May ($3,973) and September ($4,398) also perform well above the annual average. Winter is the slowest period, with January averaging just $1,351 — roughly 18% of peak-month earnings.

How many Airbnbs are there in New London?

As of April 2026, there are 48 active Airbnb listings in New London. The supply skews toward smaller properties, with 1-bedroom units making up the largest share at 14 listings, followed by 2-bedrooms (10) and 3-bedrooms (8). Notably, listing count has grown 118% year-over-year, indicating significant new investor interest in this market.

How is Airbnb revenue calculated in New London?

The annual and monthly revenue figures shown for New London are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rates, occupancy rates, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking data
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations can change; always verify with municipal authorities before investing. Individual property results will vary based on location, condition, pricing strategy, and management quality.