New London, NH Airbnb Market Data, Statistics, and Occupancy Rates

New London Short-Term Rental Market Overview

New London, NH is a compact but compelling short-term rental market where just 18 active Airbnb listings command an impressive average daily rate of $405 — well above the $322 New Hampshire state average. With average annual revenue reaching $42,159 and an 80% year-over-year growth in active listings, the market is gaining traction among investors drawn to the area's lakeside and seasonal appeal. However, a 36% occupancy rate (below the state's 49% average) signals a market with pronounced seasonality that rewards strategic pricing and marketing.

Key Market Statistics

According to Rabbu market data, the New London short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider New London

Investors are drawn to New London for its premium nightly rates, limited competition, and growing demand tied to New Hampshire's lake country and four-season recreation.

Expert Market Assessment

"New London presents an attractive, niche opportunity for STR investors willing to embrace a highly seasonal earning pattern. Revenue swings from a low of $2,148 in April to a peak of $6,326 in August — a nearly 3x spread that underscores the importance of summer and early fall bookings. The ROI score of 64 out of 100 reflects average revenue-to-price and occupancy metrics balanced by above-average growth and supply/demand dynamics. With average home values at $1,296,680, the capital outlay is significant, so investors should model conservatively and ensure the premium ADR and summer surge can support their carrying costs year-round."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in New London

Average revenue by month in New London

New London's revenue peaks sharply in August at $6,326 and July at $5,391, with a secondary bump in October ($4,160) likely tied to fall foliage. The off-season from November through April averages roughly $2,260–$3,170 per month, creating a nearly 3x spread between the strongest and weakest months — a clear signal for investors to budget around summer-driven cash flow.

Active Airbnb listings by property size in New London

The available data shows 5 active listings at the 3-bedroom size, which represents the only property configuration with enough listings to report. This extremely limited and concentrated supply suggests significant potential for investors who can differentiate with alternative property sizes, particularly larger homes that might command premium group rates.

Average daily rate (ADR) by property size in New London

Three-bedroom properties in New London command an average daily rate of $379, reflecting the premium pricing that characterizes this market. With only one size category reporting, there's limited comparison available, but the rate underscores strong guest willingness to pay for multi-bedroom retreats in this area.

Average RevPAN by property size in New London

Three-bedroom listings generate a RevPAN of $80, which accounts for the impact of the 21% occupancy rate on the $379 ADR. This relatively modest RevPAN highlights that while nightly rates are strong, filling more nights — especially in shoulder seasons — is the clearest path to improving per-night revenue efficiency.

Average occupancy rates by property size in New London

Three-bedroom properties in New London average a 21% occupancy rate, well below the market-wide 36% average, indicating these units are booked roughly one in five nights. This low fill rate reflects the highly seasonal nature of demand and suggests room for improvement through competitive pricing, minimum-stay adjustments, and off-season marketing.

Average monthly revenue by property size in New London

Three-bedroom properties generate an average of $4,444 per month, outpacing the overall market average of $3,513. This premium likely reflects the combination of strong nightly rates and the larger capacity that appeals to families and groups visiting New London's lake region.

Average annual revenue by property size in New London

At $53,329 in average annual revenue, three-bedroom properties outperform the market-wide annual average of $42,159 by more than $11,000. For investors eyeing New London, this size category appears to offer the strongest return potential among available configurations, though the high home values in the area mean careful ROI modeling is still essential.

Most common amenities for Airbnb listings in New London

Kitchens and parking top the amenity list at 94% prevalence, followed closely by BBQ grills at 89% — a clear sign that guests expect a full home-like outdoor experience. Notably, 28% of listings offer lake access and 72% feature backyards or workspaces, signaling that nature-forward, self-sufficient stays are the baseline guest expectation in New London.

Understanding New London's ROI Score: 64/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

New London's ROI score of 64 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market where healthy demand and premium pricing are tempered by average revenue-to-price ratios and moderate occupancy stability. The above-average scores for market growth trend and supply/demand balance are encouraging — they suggest the market is still maturing with room for well-positioned properties to capture outsized returns. Investors should pair these insights with thorough local regulatory research and conservative cash-flow modeling given the $1.3M average home price.

Short-Term Rental Regulations in New London

Understanding local STR regulations is essential before investing in New London. Here's the current regulatory landscape:

Permit Requirements

New London, New Hampshire may require short-term rental operators to obtain a permit or register with local authorities before hosting guests. Investors should verify current requirements directly with the Town of New London and the State of New Hampshire before listing a property.

Key Restrictions

Common restrictions in New Hampshire communities can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. Some properties may also be subject to HOA rules or deed restrictions that limit or prohibit short-term rentals, so reviewing these before purchasing is essential.

Tax Obligations

Short-term rental hosts in New Hampshire are generally subject to the state's Rooms and Meals Tax, and platforms like Airbnb often collect and remit this on behalf of hosts. Investors should confirm whether any additional local fees or taxes apply in New London and ensure they maintain proper records for tax reporting.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in New London can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, New London's STR market is expected to continue its upward trajectory given the above-average market growth trend and favorable supply/demand balance noted in Rabbu's analysis. Summer months — particularly July and August — will likely remain the primary revenue drivers, with ADRs potentially rising another 2–5% as the small listing pool competes for strong seasonal demand. Occupancy may stabilize in the 35–40% range annually, though hosts who optimize for shoulder-season travelers (fall foliage in October, winter weekends) could outperform that average. Investors should plan for leaner months from November through April and budget accordingly."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in New London, NH

What is the average Airbnb occupancy rate in New London?

The average Airbnb occupancy rate in New London is currently 36%, which sits below the New Hampshire state average of 49%. This reflects the market's strong seasonal character — properties fill up during the summer months but see lighter demand in the off-season. Hosts who diversify their marketing for shoulder seasons and winter getaways can often push their individual occupancy above the market average.

How much do Airbnb hosts make in New London?

Airbnb hosts in New London earn an average of $3,513 per month, or approximately $42,159 per year based on trailing 12-month booking data. Revenue is heavily weighted toward summer, with August averaging $6,326 and July at $5,391. Individual earnings will depend on property quality, pricing strategy, and how well hosts capture bookings during shoulder and off-peak months.

Is New London a good market for Airbnb investment?

New London scores a 64 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from premium daily rates ($405 ADR), a limited supply of just 18 active listings, and above-average growth trends. The main considerations are a relatively low occupancy rate and high average home values ($1,296,680), so investors should carefully model their expected cash flow to ensure the seasonal revenue peaks adequately cover year-round carrying costs.

What is the average daily rate (ADR) for Airbnb in New London?

The average daily rate for Airbnb listings in New London is $405, which is notably higher than the New Hampshire state average of $322. This premium reflects the desirability of the area's lakeside and recreational offerings, as well as the limited supply of available listings in this small market.

Are short-term rentals legal in New London?

Short-term rentals are generally permitted in New London, NH, though hosts may need to comply with local registration or permitting requirements as well as state-level tax obligations. Regulations can evolve, so it's important to check with the Town of New London and the State of New Hampshire for the most current rules before purchasing or listing a property.

When is peak season for Airbnb in New London?

Peak season in New London runs from June through August, with August delivering the highest average monthly revenue at $6,326. July follows closely at $5,391, and October also performs well at $4,160 — likely driven by fall foliage tourism. The slowest months are March and April, when average revenue dips below $2,400.

How many Airbnbs are there in New London?

As of April 2026, there are 18 active Airbnb listings in New London. This is a small but growing market — active listings have grown 80% year-over-year, indicating rising investor and host interest in the area.

How is Airbnb revenue calculated in New London?

The annual and monthly revenue figures for New London are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for New London and surrounding markets
• Occupancy rates and average daily rate trends by property size and month
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue estimates
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple providers and Rabbu proprietary analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture recent regulatory or market changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.