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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
New Milford offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
New Milford, CT is a compact short-term rental market with just 24 active Airbnb listings and an average daily rate of $437—well above the Connecticut state average of $373. With annual revenue averaging $56,401 per listing and an ROI score of 64 out of 100, this western Connecticut town offers an appealing revenue-to-price ratio for investors willing to navigate a smaller, seasonally driven market. The combination of outdoor appeal and limited supply creates an interesting niche opportunity.
According to Rabbu market data, the New Milford short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 24 |
| Average Daily Rate (ADR) | vs. $373 state avg. | $437 |
| Average Occupancy Rate | vs. 37% state avg. | 49% |
| RevPAN | ADR * Occupancy Rate | $215 |
| Average Monthly Revenue | Historical 12-month average | $4,700 |
| Average Annual Revenue | Historical 12-month average | $56,401 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Investors are drawn to New Milford for its strong revenue-to-price dynamics and limited competition in a scenic Connecticut setting.
Key investment factors
"New Milford presents a moderate-to-strong opportunity for STR investors, particularly those targeting the summer leisure segment. Revenue peaks dramatically in July and August—hitting $8,298 and $9,979 respectively—while winter months dip below $2,600, creating a pronounced seasonal curve that investors need to plan around. The market's above-average revenue-to-price ratio is a genuine bright spot, though below-average occupancy stability and growth trends suggest returns hinge on strong operational execution during peak months. For investors who can tolerate seasonal cash-flow variability and capitalize on New Milford's outdoor recreation appeal, the limited competition and premium pricing make this a market worth serious consideration."
— Rabbu Market Analysis Team
New Milford's revenue curve is sharply seasonal: August leads at $9,979, nearly five times the March low of $2,092. The June-through-October stretch accounts for the bulk of annual income, making summer and early fall the critical earning window for investors in this market.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$2,164 |
| February |
|
$2,583 |
| March |
|
$2,092 |
| April |
|
$2,637 |
| May |
|
$4,537 |
| June |
|
$5,247 |
| July |
|
$8,298 |
| August |
|
$9,979 |
| September |
|
$5,584 |
| October |
|
$5,585 |
| November |
|
$3,846 |
| December |
|
$3,845 |
All 13 listings with reported size data are 3-bedroom properties, indicating an extremely concentrated supply. This narrow distribution may signal opportunity for investors willing to differentiate with smaller or larger configurations, though demand patterns should be validated first.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
13 |
Three-bedroom listings command an ADR of $410, which is the only size segment with enough data to report. This rate is consistent with the market-wide ADR of $437 and reflects strong nightly pricing power relative to Connecticut averages.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$410 |
Three-bedroom properties deliver a RevPAN of $209, closely aligning with the market average of $215. This metric accounts for both pricing and occupancy, confirming that 3-bedroom units are the reliable revenue driver in New Milford's current listing mix.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$209 |
Three-bedroom listings maintain a 51% occupancy rate, slightly above the market-wide 49% average. While decent for a seasonal market, this rate underscores the importance of maximizing bookings during peak summer months to offset quieter winter periods.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
51% |
Three-bedroom properties generate $4,712 per month on average, nearly matching the overall market figure of $4,700. With no other size segments reporting, this serves as the baseline expectation for investors evaluating New Milford.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$4,712 |
At $56,548 annually, 3-bedroom listings closely track the market-wide average of $56,401. Against an average home value of $641,654, this translates to a gross yield of roughly 8.8%—a figure that supports the market's above-average revenue-to-price rating.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$56,548 |
Parking and a full kitchen are nearly universal at 96% of listings, while outdoor amenities—patios (88%), backyards (83%), and BBQ grills (75%)—dominate the next tier, signaling that guests expect a comfortable outdoor-oriented experience. Lake access (29%) and waterfront location (25%) are less common but likely serve as premium differentiators for listings that have them.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
96% |
| Kitchen |
|
96% |
| Patio or Balcony |
|
88% |
| Backyard |
|
83% |
| Washer |
|
83% |
| Workspace |
|
79% |
| Outdoor Furniture |
|
79% |
| Dryer |
|
75% |
| BBQ Grill |
|
75% |
| Self Check-in |
|
71% |
| Pets |
|
50% |
| Lake Access |
|
29% |
| Pool |
|
25% |
| Waterfront |
|
25% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | New Milford Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Above average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Below average | 15% |
| Supply/Demand Balance | Average | 15% |
New Milford's ROI score of 64 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by an above-average revenue-to-price ratio that reflects solid earning potential relative to local property costs. However, below-average marks for occupancy stability and market growth trend temper the overall score, suggesting that returns depend heavily on seasonal execution and may not accelerate quickly. Pairing this data with up-to-date local regulatory research and a realistic seasonal cash-flow model will give investors the clearest picture of whether this market fits their portfolio.
Understanding local STR regulations is essential before investing in New Milford. Here's the current regulatory landscape:
Short-term rental operators in New Milford, Connecticut may be required to obtain local permits or register their property with the town. Investors should verify current requirements directly with New Milford's municipal offices and Connecticut state agencies before listing.
Common STR restrictions in Connecticut towns can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules may further restrict short-term rentals in certain communities, so reviewing any applicable covenants is essential before purchasing.
Connecticut imposes a room occupancy tax on short-term rentals, and hosts may also owe state sales tax on their rental income. Many booking platforms collect and remit these taxes automatically, but operators should confirm their specific obligations with a tax professional.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in New Milford can provide current regulatory guidance.
Financing an Airbnb investment in New Milford requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, New Milford's STR market is likely to remain heavily influenced by summer and early fall demand, with August historically delivering nearly five times the revenue of the slowest winter months. ADR may hold steady or edge up modestly given the market's small supply base and above-average pricing power, though occupancy stability—currently flagged as below average—could temper overall growth. Investors should plan for significant revenue swings between peak and off-peak seasons, budgeting for monthly income in the $2,000–$3,000 range during winter and $8,000–$10,000 during summer."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations and tax obligations can change; investors should verify current rules with municipal and state authorities before purchasing.
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