New Ulm, TX Airbnb Market Data, Statistics, and Occupancy Rates

New Ulm Short-Term Rental Market Overview

New Ulm, TX is a tiny rural market with just 22 active Airbnb listings, offering a niche getaway appeal but limited revenue scale. Average annual revenue sits at $27,451 against an average home value of roughly $1.31 million, creating a steep revenue-to-price gap that dampens near-term ROI. Occupancy averages only 26% — well below the 33% Texas state average — though the favorable supply/demand balance and strong spring seasonality hint at a narrow window of opportunity for the right property.

Key Market Statistics

According to Rabbu market data, the New Ulm short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider New Ulm

New Ulm's appeal rests on its small-town charm, low competition, and weekend-getaway demand from nearby metro areas, though investors must weigh that against soft occupancy and high property costs.

Expert Market Assessment

"New Ulm presents limited investment potential overall, with a Rabbu ROI Score of 20 out of 100. The revenue-to-price ratio is the primary headwind: average annual revenue of $27,451 against home values exceeding $1.3 million makes conventional cash-flow targets difficult to hit. Seasonality is pronounced — March and April carry the market while January and February dip below $1,500 — so investors should model conservatively around a handful of strong months rather than steady year-round income. That said, the supply side remains uncrowded, and a well-positioned property with the right amenities could carve out a defensible niche in this small market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in New Ulm

Average revenue by month in New Ulm

Revenue in New Ulm is sharply seasonal, peaking in March at $3,956 and dipping to just $1,371 in January — a nearly 3× spread. October provides a secondary bump at $2,891, while mid-summer months hover around $2,000, suggesting spring events or weather-driven getaways are the primary demand catalyst.

Active Airbnb listings by property size in New Ulm

Supply in New Ulm is concentrated in two categories — 1-bedroom and 3-bedroom properties — each with 7 listings. The absence of 2-bedroom, 4-bedroom, and studio listings in the data could signal a gap worth exploring for investors seeking differentiated inventory.

Average daily rate (ADR) by property size in New Ulm

ADR jumps from $206 for 1-bedroom units to $313 for 3-bedroom properties, a 52% premium that reflects the added space and group-accommodation potential. However, the higher nightly rate doesn't automatically translate to better returns once occupancy is factored in.

Average RevPAN by property size in New Ulm

One-bedroom properties deliver a RevPAN of $76, outperforming 3-bedrooms at $53, because their significantly higher occupancy more than compensates for the lower nightly rate. This makes smaller units the more efficient earners on a per-available-night basis in New Ulm.

Average occupancy rates by property size in New Ulm

One-bedroom listings fill at 37% — more than double the 17% occupancy of 3-bedroom properties — offering more consistent cash flow. The low 3-bedroom occupancy suggests larger homes may be priced above what the local demand can consistently absorb.

Average monthly revenue by property size in New Ulm

Three-bedroom properties still lead in absolute monthly revenue at $2,707 compared to $1,603 for 1-bedrooms, despite their lower occupancy, because each booked night brings in substantially more. Investors should weigh this top-line advantage against the higher carrying costs and vacancy risk of larger homes.

Average annual revenue by property size in New Ulm

Annually, 3-bedroom listings generate roughly $32,495 while 1-bedrooms bring in about $19,243. Given the market's high average home values, neither configuration delivers a strong revenue-to-price ratio on its own, making acquisition price the critical variable for investment viability.

Most common amenities for Airbnb listings in New Ulm

Every listing in New Ulm offers a kitchen and parking — table-stakes amenities in a rural market where guests expect self-sufficiency. Backyards (73%), BBQ grills (59%), and outdoor furniture (55%) reinforce a leisure-escape positioning, while lake access at 18% suggests a potential premium differentiator for properties near water.

Understanding New Ulm's ROI Score: 20/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

New Ulm's ROI Score of 20 out of 100 falls in the "Limited" band, signaling that current data points don't paint a straightforward path to strong returns. The below-average revenue-to-price ratio is the biggest drag — annual revenue near $27,000 against home values above $1.3 million leaves thin margins — and below-average occupancy stability compounds the challenge. The one bright spot is an above-average supply/demand balance thanks to just 22 listings, so investors who can secure property well below the ZHVI benchmark should pair this data with thorough local regulatory research before committing.

Short-Term Rental Regulations in New Ulm

Understanding local STR regulations is essential before investing in New Ulm. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in New Ulm, Texas may need to obtain local permits or register their property with county or municipal authorities. Investors should verify current requirements directly with New Ulm officials and Austin County before listing.

Key Restrictions

Common STR restrictions in rural Texas communities can include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants, if applicable, may impose additional limitations, so reviewing any deed restrictions is an essential step before purchasing.

Tax Obligations

Texas requires STR operators to collect and remit state hotel occupancy taxes, and local jurisdictions may levy additional lodging or tourism taxes. Many booking platforms handle tax collection automatically, but hosts should confirm their obligations with the Texas Comptroller's office.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in New Ulm can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, New Ulm's short-term rental performance is likely to remain uneven. The 144% year-over-year growth in active listings signals rising investor interest, but if demand doesn't keep pace, occupancy — already at 26% — could face additional pressure. March and April historically deliver revenue roughly 2–3× the winter lows, so seasonal operators may fare better than those relying on year-round bookings. Investors should anticipate ADR holding near the current $269 range with modest fluctuations rather than meaningful gains."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in New Ulm, TX

What is the average Airbnb occupancy rate in New Ulm?

The average Airbnb occupancy rate in New Ulm is currently 26%, which trails the Texas state average of 33%. Occupancy varies significantly by property size — 1-bedroom listings average 37% while 3-bedroom properties average just 17%. Seasonal demand swings and the small total market of 22 listings mean individual results can shift noticeably month to month.

How much do Airbnb hosts make in New Ulm?

On average, Airbnb hosts in New Ulm earn approximately $2,287 per month or $27,451 per year based on trailing 12-month booking data. Three-bedroom properties tend to bring in more at roughly $2,707/month ($32,495 annually), while 1-bedroom units average about $1,603/month ($19,243 annually). Actual earnings depend on property quality, pricing strategy, and how well a host captures the strong spring season.

Is New Ulm a good market for Airbnb investment?

New Ulm carries a Rabbu ROI Score of 20 out of 100, placing it in the "limited investment potential" category. The primary challenge is the wide gap between average home values (~$1.31 million) and annual STR revenue (~$27,451). However, the market has very low competition with only 22 listings, and investors who can acquire property at a favorable price or who already own in the area may find the seasonal demand — especially in March and April — worth pursuing.

What is the average daily rate (ADR) for Airbnb in New Ulm?

The average daily rate for Airbnb listings in New Ulm is $269, slightly below the Texas state average of $276. ADR scales with property size: 1-bedroom listings average $206 per night while 3-bedroom properties command $313 per night.

Are short-term rentals legal in New Ulm?

Short-term rentals are generally permitted in rural Texas communities like New Ulm, but operators may need to register or obtain permits at the local or county level. Texas also requires collection of state hotel occupancy taxes. We recommend checking directly with New Ulm and Austin County officials, as well as reviewing any HOA or deed restrictions on the specific property.

When is peak season for Airbnb in New Ulm?

Peak season in New Ulm runs through March and April, when average monthly revenue reaches $3,956 and $3,315 respectively. October also sees a notable uptick at $2,891. The slowest months are January ($1,371) and February ($1,481), making this a heavily seasonal market that rewards strategic pricing during the spring months.

How many Airbnbs are there in New Ulm?

As of April 2026, there are 22 active Airbnb listings in New Ulm. The supply is split evenly between 1-bedroom and 3-bedroom properties, each with 7 listings. Active listings have grown 144% year over year, indicating increasing interest from hosts and investors despite the market's small scale.

How is Airbnb revenue calculated in New Ulm?

The annual and monthly revenue figures shown for New Ulm are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance, seasonal peaks and slower periods are naturally reflected in the figures. Individual results can vary meaningfully based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for New Ulm and surrounding areas
• Average daily rate, occupancy, and RevPAN trends by property size
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Popular amenity prevalence across active listings to inform property setup decisions
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary — investors should verify all requirements with appropriate authorities before purchasing.