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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Newark presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Newark, NJ offers a competitive short-term rental landscape with 542 active Airbnb listings and an average daily rate of $136—significantly below the $430 state average—making it one of the more affordable entry points in New Jersey. Average annual revenue sits at $20,267, supported by strong year-over-year listing growth of 75%, which signals rising investor interest. While occupancy at 28% trails the state average of 34%, the market's proximity to New York City and Newark Liberty International Airport provides a reliable baseline of travel demand that can reward hosts who price strategically.
According to Rabbu market data, the Newark short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 542 |
| Average Daily Rate (ADR) | vs. $430 state avg. | $136 |
| Average Occupancy Rate | vs. 34% state avg. | 28% |
| RevPAN | ADR * Occupancy Rate | $38 |
| Average Monthly Revenue | Historical 12-month average | $1,688 |
| Average Annual Revenue | Historical 12-month average | $20,267 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Newark appeals to STR investors for its affordability relative to the broader New Jersey and New York metro area, combined with consistent travel demand from airport traffic and corporate visitors.
Key investment factors
"Newark's ROI score of 54 out of 100 positions it as a competitive opportunity—strong enough to warrant attention, but requiring disciplined deal sourcing to achieve solid returns. Seasonality plays a notable role: revenue nearly doubles from the February low of $929 to the August peak of $2,137, meaning cash-flow planning around softer winter months is important. The market's growth trajectory is above average, which is encouraging, though below-average occupancy stability at 28% suggests hosts need to differentiate through pricing, amenities, and guest experience to maintain bookings consistently."
— Rabbu Market Analysis Team
Newark shows clear seasonality, with average monthly revenue peaking in August at $2,137 and bottoming in February at $929—a spread of over $1,200. The summer stretch from June through September consistently delivers the strongest returns, while a secondary uptick in December ($1,798) suggests holiday and year-end travel demand provides a welcome winter boost.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,111 |
| February |
|
$929 |
| March |
|
$1,272 |
| April |
|
$1,534 |
| May |
|
$1,905 |
| June |
|
$2,046 |
| July |
|
$2,105 |
| August |
|
$2,137 |
| September |
|
$1,952 |
| October |
|
$1,900 |
| November |
|
$1,571 |
| December |
|
$1,798 |
One-bedroom listings dominate Newark's supply with 293 of the 542 active listings (54%), followed by 2-bedrooms at 103 and 3-bedrooms at 85. Larger properties with 4+ bedrooms are notably underrepresented with just 35 total listings, which could signal less competition and a potential niche for investors willing to operate bigger homes.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
26 |
| 1 bedroom |
|
293 |
| 2 bedrooms |
|
103 |
| 3 bedrooms |
|
85 |
| 4 bedrooms |
|
16 |
| 5 bedrooms |
|
9 |
| 6+ bedrooms |
|
10 |
ADR in Newark scales steeply with size, climbing from $81 for 1-bedroom units to $526 for 6+ bedroom properties. The jump from 3 bedrooms ($199) to 4 bedrooms ($347) is particularly pronounced, suggesting that larger group-friendly properties command a significant pricing premium in this market.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$128 |
| 1 bedroom |
|
$81 |
| 2 bedrooms |
|
$150 |
| 3 bedrooms |
|
$199 |
| 4 bedrooms |
|
$347 |
| 5 bedrooms |
|
$401 |
| 6+ bedrooms |
|
$526 |
Revenue per available night peaks at $173 for 6+ bedroom properties—more than four times the market-wide average of $38—while 4-bedroom listings also perform strongly at $111. Smaller configurations cluster between $23 and $56, with 1-bedrooms delivering the lowest RevPAN at $23 despite being the most common listing type.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$35 |
| 1 bedroom |
|
$23 |
| 2 bedrooms |
|
$40 |
| 3 bedrooms |
|
$56 |
| 4 bedrooms |
|
$111 |
| 5 bedrooms |
|
$64 |
| 6+ bedrooms |
|
$173 |
Occupancy rates across property sizes in Newark are relatively tight, mostly ranging from 27% to 33%, with 6+ bedrooms (33%) and 4-bedrooms (32%) leading the pack. The notable outlier is 5-bedroom properties at just 16% occupancy, suggesting either pricing misalignment or limited demand at that specific size, which investors should investigate before entering that segment.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
27% |
| 1 bedroom |
|
29% |
| 2 bedrooms |
|
27% |
| 3 bedrooms |
|
28% |
| 4 bedrooms |
|
32% |
| 5 bedrooms |
|
16% |
| 6+ bedrooms |
|
33% |
Monthly revenue rises sharply with property size: 1-bedroom listings average $1,012 per month, while 6+ bedroom properties bring in $8,357—more than eight times as much. Even the step from 3 bedrooms ($2,967) to 4 bedrooms ($3,789) represents a meaningful jump, reinforcing that larger homes are the top earners in Newark's STR market.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$1,200 |
| 1 bedroom |
|
$1,012 |
| 2 bedrooms |
|
$2,175 |
| 3 bedrooms |
|
$2,967 |
| 4 bedrooms |
|
$3,789 |
| 5 bedrooms |
|
$5,113 |
| 6+ bedrooms |
|
$8,357 |
Annual revenue ranges from $12,154 for 1-bedroom listings to $100,294 for 6+ bedroom properties, underscoring the outsized return potential of larger homes. Four-bedroom properties at $45,474 annually offer a strong middle ground, especially given their relatively high occupancy and fewer competing listings in the market.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$14,401 |
| 1 bedroom |
|
$12,154 |
| 2 bedrooms |
|
$26,102 |
| 3 bedrooms |
|
$35,606 |
| 4 bedrooms |
|
$45,474 |
| 5 bedrooms |
|
$61,361 |
| 6+ bedrooms |
|
$100,294 |
Kitchens (95%), parking (84%), and self check-in (82%) are near-universal among Newark listings, reflecting guest expectations for convenience and independence. The high prevalence of workspace amenities at 69% signals substantial demand from business travelers and remote workers, while laundry facilities (washer 48%, dryer 47%) represent a differentiator that only about half of hosts currently offer.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
95% |
| Parking |
|
84% |
| Self Check-in |
|
82% |
| Workspace |
|
69% |
| Washer |
|
48% |
| Dryer |
|
47% |
| Backyard |
|
25% |
| Pets |
|
24% |
| Outdoor Furniture |
|
16% |
| Patio or Balcony |
|
16% |
| BBQ Grill |
|
9% |
| Gym |
|
7% |
| EV Charger |
|
2% |
| Waterfront |
|
1% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Newark Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Average | 15% |
Newark's ROI score of 54 out of 100 places it in the "Competitive Opportunity" band, meaning the fundamentals are there but success depends on smart property selection and pricing. The revenue-to-price ratio and supply/demand balance both rate as average, while above-average market growth is a positive signal—though below-average occupancy stability is the primary drag on the score. Pairing this data with thorough local regulatory research and targeting underserved property sizes like 4+ bedrooms can help investors tilt the odds in their favor.
Understanding local STR regulations is essential before investing in Newark. Here's the current regulatory landscape:
The City of Newark and the State of New Jersey may require short-term rental operators to obtain permits or register their properties before listing them on platforms like Airbnb. Investors should verify current licensing and registration requirements directly with Newark's municipal offices and the New Jersey Division of Taxation.
Common restrictions for STR properties in urban markets like Newark can include occupancy limits, minimum-stay requirements, noise and nuisance ordinances, parking provisions, and potential caps on the number of permits issued. Additionally, homeowners association rules or condo bylaws may impose their own limitations on short-term rental activity, so reviewing all governing documents before purchasing is essential.
Short-term rental hosts in New Jersey are generally subject to state sales tax and occupancy or transient accommodation taxes, which platforms like Airbnb often collect and remit on the host's behalf. Investors should confirm their specific obligations with the New Jersey Division of Taxation and the City of Newark to ensure full compliance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Newark can provide current regulatory guidance.
Financing an Airbnb investment in Newark requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Newark's STR market is expected to benefit from continued above-average growth trends, though the rapid 75% increase in active listings could put downward pressure on occupancy if demand doesn't keep pace. Seasonal patterns suggest revenue peaks in the July–August corridor, with monthly averages likely ranging between $900 and $2,200 depending on the time of year. ADR may hold steady or see modest gains of 1–3% as the market matures, but investors should watch the supply-demand balance closely given the pace of new listings entering the market."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots as of April 2026; market conditions can change rapidly. Local regulations governing short-term rentals may vary and are subject to change—always verify with municipal authorities before investing.
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