Newaygo, MI Airbnb Market Data, Statistics, and Occupancy Rates

Newaygo Short-Term Rental Market Overview

Newaygo, MI is a small, lake-oriented market that draws seasonal visitors to its waterfront properties and outdoor recreation. With an average annual revenue of $23,409 across just 30 active listings, the market offers a niche opportunity for investors willing to lean into its pronounced summer peak. The ROI score of 60 out of 100 reflects balanced fundamentals — average revenue-to-price ratios and stable, if modest, occupancy — making it an attractive entry point for those targeting Michigan's cottage-country demand.

Key Market Statistics

According to Rabbu market data, the Newaygo short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Newaygo

Investors are drawn to Newaygo for its affordable home values relative to Michigan lake markets, seasonal revenue concentration that rewards well-positioned properties, and a still-small supply base.

Expert Market Assessment

"Newaygo presents a moderately attractive opportunity for STR investors who understand and embrace its seasonal rhythm. July ($4,178) and August ($4,133) deliver revenue that dwarfs the winter months — January bottoms out at just $609 — so cash-flow planning needs to account for significant off-season softness. The current occupancy rate of 18% trails the 42% Michigan state average, though this partly reflects the market's vacation-rental character where properties book intensely in summer and sit quieter the rest of the year. For investors who can acquire at reasonable price points and optimize their listings for the lake-season surge, Newaygo's small-market dynamics and waterfront appeal offer a defensible niche."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Newaygo

Average revenue by month in Newaygo

Newaygo's revenue is heavily concentrated in summer, with July ($4,178) and August ($4,133) generating roughly 6–7 times the income of January ($609). This steep seasonality means investors should plan for a roughly five-month earning window from May through September that accounts for the majority of annual returns.

Active Airbnb listings by property size in Newaygo

Supply is evenly divided between 2-bedroom and 3-bedroom properties, with 8 listings each reported. The absence of larger property types (4+ bedrooms) in the data could signal an underserved segment for investors willing to offer more space to families and groups visiting the lakes.

Average daily rate (ADR) by property size in Newaygo

Three-bedroom properties command an ADR of $272 — nearly 79% higher than 2-bedroom units at $152. This significant premium suggests that stepping up to a 3-bedroom configuration delivers outsized nightly revenue relative to the incremental cost of the additional bedroom.

Average RevPAN by property size in Newaygo

RevPAN for 3-bedroom properties doubles that of 2-bedrooms, coming in at $30 versus $15. Even after accounting for similar occupancy levels, the larger units clearly generate more revenue per available night, reinforcing their edge as the stronger investment configuration in this market.

Average occupancy rates by property size in Newaygo

Occupancy rates are comparable across both property sizes, with 2-bedrooms at 10% and 3-bedrooms at 11%. These low annual averages reflect the market's seasonal nature rather than a demand problem — most bookings concentrate in a few peak months, leaving the rest of the calendar largely vacant.

Average monthly revenue by property size in Newaygo

Three-bedroom listings average $2,059 per month compared to $1,446 for 2-bedrooms, a 42% premium that aligns with the higher ADR these properties command. For investors weighing acquisition costs, the revenue gap strongly favors the larger configuration.

Average annual revenue by property size in Newaygo

On an annual basis, 3-bedroom properties generate approximately $24,708 in revenue — about $7,350 more than the $17,355 earned by 2-bedroom units. This difference can meaningfully impact return on investment, especially when property acquisition costs between the two sizes are relatively close.

Most common amenities for Airbnb listings in Newaygo

Every listing in Newaygo offers a kitchen, and 93% provide parking, reflecting the self-sufficient, drive-to nature of this lake market. Notably, 77% of listings highlight waterfront access and 70% offer lake access — confirming that proximity to water is the defining amenity guests expect and a critical differentiator for competitive positioning.

Understanding Newaygo's ROI Score: 60/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Newaygo's ROI score of 60 out of 100 places it in the "Attractive Opportunity" band, reflecting average marks across all four calculation factors: revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance. No single factor stands out as a major strength or weakness, which suggests a balanced if unspectacular investment profile that rewards operators who can maximize the summer peak. Investors should pair these metrics with on-the-ground regulatory research and a realistic cash-flow model that accounts for the market's sharp seasonal swings.

Short-Term Rental Regulations in Newaygo

Understanding local STR regulations is essential before investing in Newaygo. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Newaygo, Michigan may need to obtain a local permit or register their property with the city or county before listing. Investors should verify current requirements directly with Newaygo city offices and Newaygo County officials, as rules can change.

Key Restrictions

Common restrictions in Michigan STR markets include occupancy limits tied to bedroom count, minimum-stay requirements during certain seasons, noise ordinances, and parking regulations. HOA or lake-association covenants may impose additional limitations on rental activity, so reviewing deed restrictions before purchase is essential.

Tax Obligations

Michigan imposes a 6% state use tax on short-term rentals, and Newaygo County may levy additional local lodging or assessment fees. Platforms like Airbnb often collect and remit state taxes on behalf of hosts, but operators should confirm their full obligation with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Newaygo can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Newaygo's summer-driven demand pattern is likely to persist, with July and August continuing to anchor the bulk of annual earnings. Given that active listings grew 109% year-over-year, investors should watch whether the influx of new supply tempers pricing power or whether demand absorbs the added inventory. ADR could hold steady or see modest compression in the $250–$270 range if more listings compete for the same seasonal guests, while occupancy may stabilize around 15–20% on an annualized basis as the market matures."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Newaygo, MI

What is the average Airbnb occupancy rate in Newaygo?

The average occupancy rate for Airbnb listings in Newaygo is currently 18%, which is below the Michigan state average of 42%. This lower annual figure reflects the market's strong seasonal character — properties fill up during summer months but see much lighter demand in winter. Investors should factor this seasonality into their financial planning.

How much do Airbnb hosts make in Newaygo?

Airbnb hosts in Newaygo earn an average of $1,950 per month, or approximately $23,409 per year, based on trailing 12-month booking data. Revenue varies significantly by season, with July and August each generating over $4,100 on average, while winter months like January may bring in around $609. Three-bedroom properties outperform two-bedrooms, averaging $24,708 annually compared to $17,355.

Is Newaygo a good market for Airbnb investment?

Newaygo scores a 60 out of 100 on Rabbu's ROI Score, earning an "Attractive Opportunity" designation. The market benefits from affordable home values ($394,071 average), waterfront appeal, and a compact competitive landscape of just 30 listings. However, the pronounced seasonality and below-average occupancy rate mean investors need realistic expectations about off-peak income. Properties that capitalize on lake access and summer tourism tend to perform best.

What is the average daily rate (ADR) for Airbnb in Newaygo?

The average daily rate in Newaygo is $263, which is below the Michigan state average of $350. Three-bedroom properties command significantly higher nightly rates at $272, while two-bedroom units average $152. The gap suggests that guests in this market are willing to pay a meaningful premium for larger, more accommodation-rich properties.

Are short-term rentals legal in Newaygo?

Short-term rentals are generally permitted in Newaygo, Michigan, though operators may need to comply with local registration or permitting requirements. Regulations can vary at the city, township, and county levels, so prospective investors should contact Newaygo city offices and review any applicable zoning or HOA restrictions before purchasing a property for STR use.

When is peak season for Airbnb in Newaygo?

Peak season in Newaygo runs from June through August, with July being the highest-earning month at an average of $4,178 in revenue. August follows closely at $4,133. The shoulder months of May ($1,903) and September ($2,211) also perform respectably. Winter months represent the slowest period, with January averaging just $609.

How many Airbnbs are there in Newaygo?

As of April 2026, there are 30 active Airbnb listings in Newaygo. This represents a 109% increase year-over-year, indicating the market is growing rapidly from a small base. The current supply is evenly split between two-bedroom and three-bedroom properties, each with 8 listings reported.

How is Airbnb revenue calculated in Newaygo?

The annual and monthly revenue figures for Newaygo are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Occupancy, ADR, and RevPAN trends across bedroom configurations
• Monthly and annual revenue metrics based on trailing 12-month booking history
• Amenity prevalence data for active listings in the market
• Home value estimates sourced from Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations and tax requirements may change; always verify current rules with municipal authorities before investing. Individual property results will vary based on location, condition, pricing strategy, and management quality.