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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Newberg presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Newberg, OR sits at the heart of Oregon's Willamette Valley wine country, drawing leisure travelers year-round with vineyard tours, farm-to-table dining, and a charming small-town atmosphere. With 60 active Airbnb listings and an average annual revenue of $32,476, the market is compact but produces meaningful income — especially for larger properties that can command premium nightly rates. However, a 24% average occupancy rate (below the 33% state average) and elevated home values of $787,728 mean investors will need to be strategic about property selection and pricing to generate attractive returns.
According to Rabbu market data, the Newberg short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 60 |
| Average Daily Rate (ADR) | vs. $383 state avg. | $215 |
| Average Occupancy Rate | vs. 33% state avg. | 24% |
| RevPAN | ADR * Occupancy Rate | $50 |
| Average Monthly Revenue | Historical 12-month average | $2,706 |
| Average Annual Revenue | Historical 12-month average | $32,476 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Newberg attracts investor attention because of its proximity to Portland, its position as a premier wine-country destination, and the ability of larger properties to command substantial nightly rates despite a competitive landscape.
Key investment factors
"Newberg presents a competitive opportunity where deal selection matters more than in higher-occupancy markets. The pronounced seasonality — August peaks at $4,481 in average monthly revenue while January dips to just $1,128 — means cash-flow planning must account for four to five slower months. Larger properties outperform significantly, with 4-bedroom units delivering a RevPAN of $74 compared to $33 for 1- and 2-bedroom listings, suggesting investors who can secure the right property type have a clear edge. With below-average revenue-to-price ratios and recent supply growth of 222% year-over-year, careful underwriting and differentiation through amenities or guest experience will separate profitable investments from underperformers."
— Rabbu Market Analysis Team
Newberg's revenue cycle peaks in August at $4,481 and bottoms out in January at just $1,128 — a nearly 4x spread that underscores the market's heavy dependence on summer wine-country tourism. Investors should budget for five months (November through March) where average revenue stays below $2,000, making cash reserves or supplemental income strategies important for year-round operations.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,128 |
| February |
|
$1,445 |
| March |
|
$1,869 |
| April |
|
$2,002 |
| May |
|
$2,904 |
| June |
|
$3,464 |
| July |
|
$4,349 |
| August |
|
$4,481 |
| September |
|
$3,729 |
| October |
|
$3,005 |
| November |
|
$2,331 |
| December |
|
$1,764 |
One-bedroom listings dominate the supply with 17 of the 60 active units, while 4-bedroom properties represent only 7 listings — the smallest segment. Given that 4-bedrooms deliver the highest revenue and RevPAN, the relatively thin supply in that category could represent an opportunity for investors willing to acquire or develop larger properties.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
17 |
| 2 bedrooms |
|
13 |
| 3 bedrooms |
|
14 |
| 4 bedrooms |
|
7 |
ADR scales steeply with size in Newberg, jumping from $125 for 1-bedroom units to $410 for 4-bedroom properties — a 228% premium. The sharpest jump occurs between 3-bedrooms ($210) and 4-bedrooms ($410), suggesting group-friendly estate-style properties can command a significant rate premium in this wine-country market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$125 |
| 2 bedrooms |
|
$175 |
| 3 bedrooms |
|
$210 |
| 4 bedrooms |
|
$410 |
Four-bedroom properties lead RevPAN at $74, more than double the $33 earned by both 1- and 2-bedroom listings, while 3-bedrooms sit in the middle at $47. This gap indicates that larger properties convert their rate premium into meaningfully better revenue per available night, even with slightly lower occupancy.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$33 |
| 2 bedrooms |
|
$33 |
| 3 bedrooms |
|
$47 |
| 4 bedrooms |
|
$74 |
One-bedroom units fill the most nights at 27% occupancy, while 2-bedroom (19%) and 4-bedroom (18%) properties see the lightest bookings. The relatively narrow occupancy range across all sizes — just 9 percentage points separating the highest and lowest — suggests that demand patterns in Newberg are more influenced by seasonality than by property configuration.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
27% |
| 2 bedrooms |
|
19% |
| 3 bedrooms |
|
23% |
| 4 bedrooms |
|
18% |
Four-bedroom properties are the clear top earners at $5,191 per month, nearly doubling the $2,828 generated by 2-bedroom listings and roughly tripling the $1,770 from 1-bedrooms. Interestingly, 3-bedroom units ($2,667) slightly underperform 2-bedrooms on a monthly basis, which may reflect pricing or positioning gaps in that segment.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,770 |
| 2 bedrooms |
|
$2,828 |
| 3 bedrooms |
|
$2,667 |
| 4 bedrooms |
|
$5,191 |
At $62,298 in average annual revenue, 4-bedroom properties deliver nearly three times the $21,246 generated by 1-bedroom units and roughly twice the ~$33,000 range for 2- and 3-bedroom listings. For investors focused on maximizing gross revenue, the data strongly favors larger, group-oriented properties in Newberg's wine-country market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$21,246 |
| 2 bedrooms |
|
$33,937 |
| 3 bedrooms |
|
$32,013 |
| 4 bedrooms |
|
$62,298 |
Parking (97%), kitchen access (93%), and self check-in (88%) are near-universal in Newberg, reflecting a market where guests expect car-friendly, self-sufficient stays typical of wine-country getaways. Outdoor living features like backyards (72%), patios (67%), and BBQ grills (55%) are also prevalent, while differentiators like hot tubs (20%) and pools (5%) remain uncommon — presenting potential upside for hosts who invest in premium outdoor amenities.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
97% |
| Kitchen |
|
93% |
| Self Check-in |
|
88% |
| Washer |
|
75% |
| Dryer |
|
73% |
| Backyard |
|
72% |
| Patio or Balcony |
|
67% |
| Outdoor Furniture |
|
63% |
| Workspace |
|
60% |
| BBQ Grill |
|
55% |
| Pets |
|
32% |
| Hot Tub |
|
20% |
| EV Charger |
|
13% |
| Pool |
|
5% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Newberg Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Below average | 15% |
| Supply/Demand Balance | Below average | 15% |
Newberg's ROI Score of 46 out of 100 places it in the "Competitive Opportunity" band, signaling that while demand exists, the path to strong returns is narrower than in higher-scoring markets. The below-average revenue-to-price ratio — driven by home values near $788K against $32,476 in average annual revenue — is the primary drag, compounded by below-average market growth trends and a supply-demand balance that has tightened with 222% listing growth. Investors should pair this data with thorough local regulatory research and focus on property types (particularly 4-bedrooms) where the revenue potential more favorably offsets acquisition costs.
Understanding local STR regulations is essential before investing in Newberg. Here's the current regulatory landscape:
Operators in Newberg, Oregon may need to obtain a short-term rental permit or business license before listing a property. Investors should verify current requirements directly with the City of Newberg and Yamhill County, as local regulations can change and may impose specific application procedures or inspections.
Common restrictions in Oregon STR markets include occupancy limits tied to bedroom count, minimum-stay requirements, noise ordinances, and designated parking standards. Some properties may also be subject to HOA rules that limit or prohibit short-term rentals, and certain zones within Newberg could have additional land-use restrictions worth investigating before purchase.
Short-term rental hosts in Oregon are typically required to collect and remit state transient lodging taxes, and Yamhill County may impose its own local occupancy tax as well. Platforms like Airbnb often handle collection of state-level taxes on behalf of hosts, but investors should confirm county and city obligations to ensure full compliance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Newberg can provide current regulatory guidance.
Financing an Airbnb investment in Newberg requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Newberg's short-term rental market is likely to remain seasonal, with peak revenue concentrated in the July–September corridor and softer winter months pulling down annual averages. ADR may hold steady or see modest 1–3% increases as the wine tourism sector continues to mature, but occupancy gains will depend on how the recent 222% year-over-year growth in active listings affects supply-demand dynamics. Investors should anticipate occupancy hovering in the 22–28% range market-wide unless they differentiate with premium amenities or target underserved property sizes. Monitoring new listing growth closely will be critical — a rapid supply increase without proportional demand could compress RevPAN further."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or seasonal anomalies. Local regulations, HOA rules, and tax requirements vary and should be independently verified before any investment decision.
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