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View PropertiesAs of Apr, 27 2026
Newberry, FL is a micro-market just west of Gainesville with only 16 active Airbnb listings, making it one of the smallest STR markets in the state. The average daily rate of $230 sits well below Florida's $498 state average, while occupancy at 20% trails the 54% state benchmark significantly. Average annual revenue comes in at $19,712 per listing, suggesting this is a niche market best suited for investors who can keep acquisition costs low or who see upside in the area's proximity to the University of Florida and surrounding natural attractions.
According to Rabbu market data, the Newberry short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 16 |
| Average Daily Rate (ADR) | vs. $498 state avg. | $230 |
| Average Occupancy Rate | vs. 54% state avg. | 20% |
| RevPAN | ADR * Occupancy Rate | $46 |
| Average Monthly Revenue | Historical 12-month average | $1,642 |
| Average Annual Revenue | Historical 12-month average | $19,712 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026.
The extremely low listing count in Newberry presents both a supply constraint and a potential early-mover advantage for investors who can capture demand from Gainesville's university-driven visitor base.
Key investment factors
"Newberry's STR market currently presents limited but potentially improving opportunities. The 20% occupancy rate and $19,712 average annual revenue suggest that most listings are supplemental income properties rather than full-time investment vehicles. Seasonality is moderate — March leads at $2,064 in average monthly revenue while June dips to $1,284 — indicating demand fluctuates but never completely disappears. For investors with low acquisition costs or properties already suited for hosting, Newberry can serve as a low-competition testing ground with room to grow as the Gainesville metro area expands."
— Rabbu Market Analysis Team
Revenue in Newberry peaks in March at $2,064 and hits its low point in June at $1,284, creating a roughly 60% spread between the best and weakest months. The relatively mild seasonality — with August ($2,000) and November ($1,946) also performing well — suggests demand isn't tied to a single season, which can help smooth cash flow throughout the year.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,304 |
| February |
|
$1,420 |
| March |
|
$2,064 |
| April |
|
$1,566 |
| May |
|
$1,502 |
| June |
|
$1,284 |
| July |
|
$1,692 |
| August |
|
$2,000 |
| September |
|
$1,652 |
| October |
|
$1,826 |
| November |
|
$1,946 |
| December |
|
$1,452 |
Property size breakdowns are not available for this market due to the very small number of active listings. With only 16 total Airbnbs in Newberry, the data set is too limited to provide meaningful segmentation by bedroom count.
| Size | Trend | Value |
|---|
ADR data by property size is not currently available for Newberry given the market's limited inventory of 16 listings. Investors should evaluate comparable properties individually rather than relying on size-based averages in this micro-market.
| Size | Trend | Value |
|---|
RevPAN breakdowns by bedroom count are unavailable for Newberry due to insufficient listing volume. The market-wide RevPAN of $46 serves as the best available benchmark for evaluating revenue potential per available night.
| Size | Trend | Value |
|---|
Occupancy data segmented by property size is not available in this market. The overall 20% average occupancy rate applies broadly and suggests significant room for improvement through better marketing and pricing strategies.
| Size | Trend | Value |
|---|
Monthly revenue by property size cannot be broken out in Newberry's current data set. The market-wide average of $1,642 per month provides the most reliable reference point for investment modeling.
| Size | Trend | Value |
|---|
Annual revenue data by bedroom count is not available for this micro-market. The $19,712 market-wide annual average should be used as a baseline, with individual property performance likely varying based on size, condition, and amenity offerings.
| Size | Trend | Value |
|---|
Every active listing in Newberry offers a kitchen, and 94% include parking — reflecting the rural, drive-to nature of this market. Pet-friendliness (56%), outdoor furniture (56%), and backyard access (50%) are also common, signaling that guests expect a comfortable, home-like stay with outdoor space, which aligns with the area's appeal as a quieter alternative to urban Gainesville.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
100% |
| Parking |
|
94% |
| Self Check-in |
|
75% |
| Washer |
|
69% |
| Dryer |
|
63% |
| Outdoor Furniture |
|
56% |
| Patio or Balcony |
|
56% |
| Pets |
|
56% |
| Backyard |
|
50% |
| Workspace |
|
50% |
| BBQ Grill |
|
38% |
| EV Charger |
|
6% |
| Gym |
|
6% |
| Sauna |
|
6% |
Understanding local STR regulations is essential before investing in Newberry. Here's the current regulatory landscape:
Short-term rental operators in Newberry, FL, should check with both the City of Newberry and Alachua County for any permit or registration requirements, as Florida's regulatory framework allows local jurisdictions to impose their own STR rules. Investors are encouraged to verify current requirements directly with local planning and zoning offices before listing a property.
Common STR restrictions in Florida communities can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA covenants may also restrict or prohibit short-term rentals in certain neighborhoods, so reviewing deed restrictions is an important step before purchasing.
Florida imposes a state sales tax and a county-level tourist development tax on short-term rentals, and Alachua County's specific rates should be confirmed with the county tax collector. Many booking platforms collect and remit these taxes automatically, but hosts should verify compliance to avoid unexpected liabilities.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Newberry can provide current regulatory guidance.
Financing an Airbnb investment in Newberry requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Newberry's STR performance will likely hinge on whether demand from Gainesville spillover and seasonal visitors can push occupancy closer to the 25–30% range. March and August historically stand out as the strongest months, suggesting university-related events and late-summer travel may continue to anchor bookings. ADR could remain relatively stable in the $220–$240 range given limited competition, though meaningful revenue growth will require either higher occupancy or strategic pricing during peak periods. Investors should view this as a patience play rather than an immediate cash-flow opportunity."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. With only 16 active listings, Newberry's market data is subject to higher variability — a single listing's performance can meaningfully shift averages. Local regulations and tax requirements may change; investors should verify current rules with city and county authorities before operating an STR.
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