Newberry, MI Airbnb Market Data, Statistics, and Occupancy Rates

Newberry Short-Term Rental Market Overview

Newberry, MI stands out as a compelling short-term rental market where affordable home prices — averaging $190,735 — pair with above-average occupancy (51% vs. Michigan's 42% state average) to create a favorable revenue-to-price ratio. With an average annual revenue of $29,750 and only 36 active listings, this Upper Peninsula destination offers investors a low-competition environment driven by seasonal outdoor tourism and lakefront appeal. The market's 83% year-over-year listing growth signals rising investor interest, but supply remains tight enough to reward early movers.

Key Market Statistics

According to Rabbu market data, the Newberry short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Newberry

Newberry's combination of low acquisition costs, above-average occupancy, and limited supply in a nature-driven tourism market makes it an attractive option for investors seeking strong revenue-to-price returns.

Expert Market Assessment

"With an ROI score of 86 out of 100 — categorized as a Standout Opportunity — Newberry delivers across every major investment factor. Seasonality is pronounced, with July revenue ($4,972) running more than five times higher than the November trough ($915), so investors should budget for lean months while capitalizing on a lucrative summer window. The compact listing pool and above-average occupancy create a market where well-managed properties can capture outsized returns relative to acquisition costs. For investors comfortable with a seasonal revenue curve and a rural Upper Peninsula location, Newberry offers one of Michigan's more favorable risk-reward profiles."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Newberry

Average revenue by month in Newberry

Revenue in Newberry swings dramatically by season — July leads at $4,972, more than five times the November low of $915. A February bump to $3,028 hints at winter recreation demand, but the core earning window is June through September, making summer the critical period for annual returns.

Active Airbnb listings by property size in Newberry

Supply is concentrated among two-bedroom (16 listings) and three-bedroom (12 listings) properties, accounting for the majority of the 36 active listings. Larger configurations are notably absent from the data, which could represent an untapped niche for investors willing to offer more space.

Average daily rate (ADR) by property size in Newberry

Three-bedroom properties command $230 per night versus $197 for two-bedroom units — a 17% premium that reflects the added space. Both sit below Michigan's $350 state average ADR, but the lower rates are offset by Newberry's stronger-than-average occupancy.

Average RevPAN by property size in Newberry

RevPAN is closely matched at $111 for two-bedroom and $115 for three-bedroom properties, suggesting that the slightly higher ADR of larger units is partially offset by their lower occupancy. Both configurations deliver solid per-night revenue, leaving the size decision more about acquisition cost than earning differential.

Average occupancy rates by property size in Newberry

Two-bedroom properties fill at 57% — seven percentage points above the three-bedroom rate of 50% — making them the more consistently booked option. Both sizes outperform Michigan's 42% state average, which bodes well for cash-flow predictability regardless of configuration.

Average monthly revenue by property size in Newberry

Monthly revenue is nearly identical across property sizes, with two-bedrooms averaging $2,399 and three-bedrooms at $2,406. This parity means investors can choose based on purchase price and guest targeting rather than expecting a significant revenue gap between the two.

Average annual revenue by property size in Newberry

Annual revenue is effectively flat at $28,792 for two-bedroom and $28,883 for three-bedroom properties. Given that two-bedroom homes typically cost less to acquire and maintain, they may offer a slightly better return on investment for budget-conscious buyers.

Most common amenities for Airbnb listings in Newberry

Every Newberry listing includes a kitchen (100%), and the prevalence of parking (83%), backyards (81%), and BBQ grills (75%) underscores that guests expect a self-sufficient, outdoors-oriented stay. Lake access (28%) and waterfront (25%) listings likely command premium rates, signaling an opportunity for differentiation in a market geared toward nature tourism.

Understanding Newberry's ROI Score: 86/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Newberry's ROI score of 86 out of 100 places it firmly in the Standout Opportunity tier, reflecting above-average performance across all four calculation factors: revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance. This combination is uncommon — most markets show strength in one or two areas but not all four — making Newberry particularly attractive for investors seeking favorable risk-adjusted returns. Pairing these metrics with thorough local regulatory research and a seasonal budgeting plan will help investors make the most of the opportunity.

Short-Term Rental Regulations in Newberry

Understanding local STR regulations is essential before investing in Newberry. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Newberry, Michigan may need to obtain a local permit or register their property with Luce County or the Village of Newberry before listing. Investors should verify current requirements directly with the local zoning and planning office, as regulations can change.

Key Restrictions

Common restrictions that may apply to STR properties in the area include occupancy limits, minimum stay requirements, noise ordinances, and parking standards. Additionally, any HOA covenants or deed restrictions on the property could limit short-term rental use, so reviewing these before purchasing is essential.

Tax Obligations

Michigan imposes a 6% state use tax on short-term rental accommodations, and local lodging or excise taxes may also apply. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with a tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Newberry can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Newberry's STR market is expected to sustain strong summer demand, with July and August likely continuing as peak revenue months generating $4,400–$5,000 per listing. Winter shoulder months like February — which already pulls in around $3,028 — may see modest gains as snowmobiling and winter recreation tourism grows. ADR could tick up 3–5% given supply/demand dynamics that remain favorable, while occupancy is expected to hold steady in the 48–53% range. Investors should plan for softer months in March, April, and November, but the overall trajectory points to continued above-average returns relative to property costs."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Newberry, MI

What is the average Airbnb occupancy rate in Newberry?

The average Airbnb occupancy rate in Newberry is currently 51%, which is notably higher than Michigan's statewide average of 42%. This above-average occupancy reflects steady demand from travelers drawn to the area's natural attractions, particularly during the warmer months. Two-bedroom properties tend to book the fullest at 57%, while three-bedroom units average around 50%.

How much do Airbnb hosts make in Newberry?

Airbnb hosts in Newberry earn an average of $2,479 per month and approximately $29,750 per year, based on the trailing 12 months of booking performance. Revenue peaks significantly in summer — July averages $4,972 — while quieter months like November drop to around $915. Property size has a minimal impact on total revenue, with two-bedroom and three-bedroom listings both averaging close to $2,400 per month.

Is Newberry a good market for Airbnb investment?

Newberry scores an 86 out of 100 on Rabbu's ROI Score, placing it in the Standout Opportunity category. The market benefits from an above-average revenue-to-price ratio, strong occupancy stability, favorable supply/demand dynamics, and positive growth trends. With average home values around $190,735 and annual revenue near $29,750, the entry cost relative to potential income is highly competitive. That said, revenue is seasonal, so investors should plan their finances to accommodate slower months.

What is the average daily rate (ADR) for Airbnb in Newberry?

The average daily rate for Airbnb listings in Newberry is $237, which comes in below Michigan's $350 state average. However, when paired with Newberry's higher-than-average occupancy rate, this ADR still produces solid revenue. Three-bedroom properties command around $230 per night, while two-bedroom units average $197.

Are short-term rentals legal in Newberry?

Short-term rentals are generally permitted in the Newberry, Michigan area, though operators may need to comply with local registration or permitting requirements. Regulations can vary between the Village of Newberry and surrounding Luce County, so prospective investors should contact local authorities to confirm current rules, zoning restrictions, and any applicable tax obligations before purchasing a property.

When is peak season for Airbnb in Newberry?

Peak season in Newberry runs from June through August, with July being the highest-revenue month at an average of $4,972 per listing. August follows closely at $4,412. There's also a notable secondary bump in February ($3,028), likely driven by winter recreation like snowmobiling. The slowest months are March ($982), November ($915), and April ($1,041).

How many Airbnbs are there in Newberry?

As of April 2026, there are 36 active Airbnb listings in Newberry. This represents 83% year-over-year growth, indicating rising investor interest. The supply is split between two-bedroom properties (16 listings) and three-bedroom properties (12 listings), with the remainder in other configurations. The small overall inventory means new listings face relatively limited competition.

How is Airbnb revenue calculated in Newberry?

The annual and monthly revenue figures shown for Newberry are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Newberry, MI market
• Average daily rates, occupancy rates, and RevPAN tracked over time by property size
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations can change — always verify current rules with municipal authorities before investing. Individual property results will vary based on location within the market, property condition, pricing strategy, and management quality.