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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Newburyport offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Newburyport, MA is a compact coastal market with just 54 active Airbnb listings and a pronounced summer-driven revenue cycle that pushes monthly earnings as high as $6,973 in August. Average annual revenue sits at $42,536 against a home value of roughly $1.39 million, making the revenue-to-price ratio tight — but above-average occupancy stability and steady seasonal demand give the market a 55/100 ROI score, placing it in the "Attractive Opportunity" band. Investors with a longer time horizon who value New England charm and a loyal seasonal guest base will find the most to work with here.
According to Rabbu market data, the Newburyport short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 54 |
| Average Daily Rate (ADR) | vs. $582 state avg. | $240 |
| Average Occupancy Rate | vs. 44% state avg. | 24% |
| RevPAN | ADR * Occupancy Rate | $56 |
| Average Monthly Revenue | Historical 12-month average | $3,544 |
| Average Annual Revenue | Historical 12-month average | $42,536 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Investors are drawn to Newburyport for its combination of coastal tourism appeal, limited supply, and stable seasonal demand that supports premium summer nightly rates.
Key investment factors
"Newburyport presents a moderate-to-attractive opportunity for STR investors who understand the seasonal dynamics at play. Revenue is heavily concentrated in the summer months — August's $6,973 average is nearly six times February's $1,149 — so cash-flow planning around the off-season is critical. The market's above-average occupancy stability and limited supply offer some insulation against competitive pressure, though the below-average revenue-to-price ratio means investors should target larger properties where per-night returns more easily offset the high entry cost."
— Rabbu Market Analysis Team
Newburyport's revenue cycle is sharply seasonal, with August ($6,973) and July ($6,681) delivering roughly six times the earnings of the slowest month, February ($1,149). A strong secondary bump in October ($5,172) — likely tied to fall foliage tourism — extends the profitable window beyond the traditional summer peak.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,193 |
| February |
|
$1,149 |
| March |
|
$1,633 |
| April |
|
$2,405 |
| May |
|
$3,617 |
| June |
|
$4,670 |
| July |
|
$6,681 |
| August |
|
$6,973 |
| September |
|
$4,435 |
| October |
|
$5,172 |
| November |
|
$2,574 |
| December |
|
$2,029 |
One-bedroom units dominate the supply at 26 of 54 total listings, while 3-bedroom properties account for only 8 listings despite generating the highest revenue per unit. The relative scarcity of larger homes may represent a supply gap that investors can capitalize on.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
26 |
| 2 bedrooms |
|
13 |
| 3 bedrooms |
|
8 |
ADR scales steeply with size — from $143 for 1-bedrooms to $405 for 3-bedrooms — indicating guests are willing to pay a significant premium for additional space. The jump from 2-bedrooms ($266) to 3-bedrooms ($405) is particularly notable, suggesting strong group or family demand at the upper end.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$143 |
| 2 bedrooms |
|
$266 |
| 3 bedrooms |
|
$405 |
Revenue per available night climbs dramatically with bedroom count: 3-bedroom properties deliver $146 RevPAN compared to just $27 for 1-bedrooms, reflecting both higher rates and better occupancy. Two-bedroom units at $85 RevPAN offer a solid middle ground for investors not ready to commit to a larger acquisition.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$27 |
| 2 bedrooms |
|
$85 |
| 3 bedrooms |
|
$146 |
Occupancy improves with property size, rising from 19% for 1-bedroom listings to 36% for 3-bedrooms. This pattern suggests that larger units better match guest preferences in Newburyport, providing steadier booking volume and more predictable cash flow.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
19% |
| 2 bedrooms |
|
32% |
| 3 bedrooms |
|
36% |
Three-bedroom properties lead with $6,218 in average monthly revenue — more than three times the $1,895 earned by 1-bedroom units. Two-bedroom listings at $4,880 per month offer a compelling step up, making them worth serious consideration for investors who want stronger returns without the highest entry costs.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,895 |
| 2 bedrooms |
|
$4,880 |
| 3 bedrooms |
|
$6,218 |
Annual revenue ranges from $22,742 for 1-bedroom units to $74,617 for 3-bedrooms, underscoring the outsized return potential of larger properties in this market. Given average home values of approximately $1.39 million, 3-bedroom units offering nearly $75K in annual revenue present the most viable path to an acceptable yield.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$22,742 |
| 2 bedrooms |
|
$58,570 |
| 3 bedrooms |
|
$74,617 |
Parking leads the amenity list at 96%, reflecting the car-dependent nature of visiting a small coastal city, while kitchen access (83%) and self check-in (76%) round out the top three. The presence of outdoor-oriented amenities like patios (50%), backyards (48%), and BBQ grills (35%) signals that guests expect a comfortable, home-like stay with outdoor living space — a key consideration when selecting or furnishing a property.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
96% |
| Kitchen |
|
83% |
| Self Check-in |
|
76% |
| Workspace |
|
63% |
| Dryer |
|
52% |
| Washer |
|
52% |
| Patio or Balcony |
|
50% |
| Backyard |
|
48% |
| BBQ Grill |
|
35% |
| Pets |
|
35% |
| Outdoor Furniture |
|
32% |
| Beach Access |
|
13% |
| Waterfront |
|
7% |
| Pool |
|
4% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Newburyport Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Above average | 30% |
| Market Growth Trend | Below average | 15% |
| Supply/Demand Balance | Average | 15% |
Newburyport's ROI score of 55 out of 100 places it in the "Attractive Opportunity" band, reflecting a market with genuine upside tempered by a below-average revenue-to-price ratio driven by high home values. On the positive side, the market earns above-average marks for occupancy stability and average marks for supply/demand balance, meaning hosts can count on relatively predictable booking patterns in a market that isn't oversaturated. Investors should pair these insights with thorough local regulatory research and realistic off-season cash-flow modeling to determine whether the numbers work for their specific acquisition.
Understanding local STR regulations is essential before investing in Newburyport. Here's the current regulatory landscape:
The City of Newburyport, Massachusetts may require short-term rental operators to obtain a permit or register their property before listing on platforms like Airbnb. Investors should verify current permit requirements directly with the Newburyport city clerk or planning department before purchasing.
Common restrictions in Massachusetts STR markets include occupancy limits, minimum-stay requirements, noise ordinances, and parking mandates. HOA rules and any local caps on the number of permits issued can also affect eligibility, so reviewing both municipal regulations and property-level covenants is essential.
Short-term rental hosts in Massachusetts are generally subject to the state's room occupancy excise tax, and some municipalities add a local option tax on top of that. Platforms like Airbnb often collect and remit these taxes on behalf of hosts, but operators should confirm their obligations with a tax professional.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Newburyport can provide current regulatory guidance.
Financing an Airbnb investment in Newburyport requires lenders who understand STR income. Rabbu partner lenders offer:
"Seasonal patterns suggest Newburyport will continue to deliver the bulk of its revenue between June and October, with August alone contributing roughly 16% of annual earnings. Given the 157% year-over-year growth in active listings, some rate compression is possible, though the small absolute supply (54 listings) limits the downside. Over the next 12–18 months, ADR is estimated to hold in the $230–$250 range while occupancy could settle around 22–26% on a full-year basis, with well-managed properties likely outperforming that average during peak months."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.
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