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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Newport offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Newport, KY is a compact short-term rental market sitting just across the Ohio River from Cincinnati, offering investors proximity to a major metro's attractions without big-city property prices. With only 25 active Airbnb listings and an average annual revenue of $20,694, the market is small but shows notable year-over-year listing growth of 141%, signaling rising investor interest. An ROI score of 60 out of 100 places Newport in the "Attractive Opportunity" tier, supported by average revenue-to-price dynamics and steady demand fundamentals.
According to Rabbu market data, the Newport short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 25 |
| Average Daily Rate (ADR) | vs. $333 state avg. | $152 |
| Average Occupancy Rate | vs. 28% state avg. | 16% |
| RevPAN | ADR * Occupancy Rate | $24 |
| Average Monthly Revenue | Historical 12-month average | $1,724 |
| Average Annual Revenue | Historical 12-month average | $20,694 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Newport's proximity to Cincinnati's entertainment, dining, and convention scene creates a steady feeder of demand for short-term rentals at price points well below Ohio's major markets.
Key investment factors
"Newport presents a moderate-to-attractive opportunity for STR investors who value low competition and proximity to a larger metro's demand generators. The market's current 16% average occupancy rate sits below the Kentucky state average of 28%, which tempers revenue potential but also reflects the market's early-stage growth — there's room for well-managed properties to outperform the average. Seasonality is pronounced: June and July revenues ($2,439 and $2,435 respectively) run nearly three times higher than the February low of $879, so investors should budget for meaningful off-season softness. Three-bedroom properties stand out as the strongest performers across ADR, occupancy, and RevPAN, making them the configuration most likely to deliver consistent returns."
— Rabbu Market Analysis Team
Newport shows strong seasonality, with June ($2,439) and July ($2,435) delivering peak revenue — roughly 2.5 to 3 times the winter lows of January ($946) and February ($879). Investors should prepare for meaningful revenue swings between summer highs and winter soft periods, with a gradual ramp-up starting in March.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$946 |
| February |
|
$879 |
| March |
|
$1,641 |
| April |
|
$1,680 |
| May |
|
$2,004 |
| June |
|
$2,439 |
| July |
|
$2,435 |
| August |
|
$2,274 |
| September |
|
$1,824 |
| October |
|
$1,861 |
| November |
|
$1,352 |
| December |
|
$1,352 |
Supply is distributed relatively evenly across 1-bedroom (6), 2-bedroom (8), and 3-bedroom (6) properties, with 2-bedrooms holding a slight edge. The balanced distribution means no single property size dominates, though the absence of larger 4+ bedroom listings could represent an untested niche worth exploring.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
6 |
| 2 bedrooms |
|
8 |
| 3 bedrooms |
|
6 |
Three-bedroom listings command the highest ADR at $170, a significant premium over 1-bedrooms ($107) and especially 2-bedrooms ($89). The notably lower rate for 2-bedrooms may reflect higher competition within that segment, while 3-bedroom properties appear to capture group-travel pricing power effectively.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$107 |
| 2 bedrooms |
|
$89 |
| 3 bedrooms |
|
$170 |
Three-bedroom properties deliver the strongest RevPAN at $39, roughly double that of 1-bedrooms ($19) and triple that of 2-bedrooms ($13). This gap underscores that 3-bedroom listings combine both higher nightly rates and better occupancy, making them the most efficient revenue generators per available night in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$19 |
| 2 bedrooms |
|
$13 |
| 3 bedrooms |
|
$39 |
Three-bedroom properties lead occupancy at 23%, followed by 1-bedrooms at 18% and 2-bedrooms at 15%. While all sizes fall below the Kentucky state average of 28%, the 3-bedroom segment's relative strength suggests families and groups are the most consistent demand source in Newport.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
18% |
| 2 bedrooms |
|
15% |
| 3 bedrooms |
|
23% |
Three-bedroom listings top the revenue chart at $1,962 per month, outearning 1-bedrooms ($1,400) by 40% and 2-bedrooms ($1,153) by 70%. The gap between 2-bedroom and 3-bedroom monthly revenue is particularly wide, making the incremental investment in a larger property look worthwhile from a cash-flow perspective.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,400 |
| 2 bedrooms |
|
$1,153 |
| 3 bedrooms |
|
$1,962 |
On an annual basis, 3-bedroom properties generate $23,553 — roughly $6,700 more than 1-bedrooms ($16,806) and nearly $10,000 more than 2-bedrooms ($13,847). For investors weighing acquisition costs against revenue potential, the 3-bedroom configuration offers the clearest path to maximizing annual returns in Newport.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$16,806 |
| 2 bedrooms |
|
$13,847 |
| 3 bedrooms |
|
$23,553 |
Parking and self check-in lead at 88% prevalence each, followed closely by kitchens at 84%, signaling that Newport guests expect convenience and independence. Laundry amenities (washer and dryer at 68%) and outdoor spaces like backyards and patios (48%) are also common, suggesting that listings without these basics may struggle to compete — while differentiators like hot tubs (8%) and pools (8%) remain rare and could help a property stand out.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
88% |
| Self Check-in |
|
88% |
| Kitchen |
|
84% |
| Dryer |
|
68% |
| Washer |
|
68% |
| Backyard |
|
48% |
| Patio or Balcony |
|
48% |
| Workspace |
|
48% |
| Outdoor Furniture |
|
36% |
| Pets |
|
28% |
| BBQ Grill |
|
16% |
| Hot Tub |
|
8% |
| Pool |
|
8% |
| Gym |
|
4% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Newport Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
Newport's ROI score of 60 out of 100 places it in the "Attractive Opportunity" band, reflecting a balanced profile where revenue-to-price ratio, occupancy stability, market growth, and supply/demand dynamics all rate as average. No single factor drags the score down significantly, but none dramatically outperforms either — this is a market with solid fundamentals rather than standout metrics. Investors should pair this score with local regulatory research and property-level due diligence to confirm that individual deals pencil out.
Understanding local STR regulations is essential before investing in Newport. Here's the current regulatory landscape:
The City of Newport, Kentucky may require short-term rental operators to obtain a business license or STR-specific permit before listing a property. Investors should verify current registration and permitting requirements directly with the City of Newport's planning or licensing department and check for any Campbell County-level regulations.
Common STR restrictions in Kentucky markets can include occupancy limits, minimum-stay requirements, noise ordinances, and parking mandates. Investors should also review any applicable HOA covenants or deed restrictions on the property, as these can independently prohibit or limit short-term rental activity regardless of municipal rules.
Short-term rental operators in Kentucky are generally subject to state sales tax and local transient room taxes, which may be collected automatically by platforms like Airbnb. Investors should confirm the applicable tax rates with the Kentucky Department of Revenue and Campbell County's tax office to ensure full compliance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Newport can provide current regulatory guidance.
Financing an Airbnb investment in Newport requires lenders who understand STR income. Rabbu partner lenders offer:
"The 141% year-over-year growth in active listings suggests Newport is gaining traction as hosts recognize its cross-river appeal to Cincinnati visitors. Over the next 12–18 months, we estimate ADR could hold steady or tick up modestly by 2–4% as the market matures, while occupancy rates may settle in the 15–20% range market-wide, with 3-bedroom units continuing to outperform. Seasonal revenue patterns point to June and July as the strongest months, so investors entering now should plan their pricing strategy around that summer peak. As supply expands, differentiation through amenities and property quality will become increasingly important."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month performance as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax requirements can change; investors should verify current rules before purchasing.
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