Newport, TN Airbnb Market Data, Statistics, and Occupancy Rates

Newport Short-Term Rental Market Overview

Newport, TN presents an intriguing short-term rental opportunity in the foothills of the Great Smoky Mountains, with an ROI score of 58 out of 100 — classified as an Attractive Opportunity. With an average daily rate of $176 and annual revenue averaging $24,376 across just 52 active listings, the market remains small and relatively accessible compared to higher-priced Tennessee destinations. Average home values sit at $345,729, creating a revenue-to-price ratio that, while average, still gives investors a workable entry point into a mountain-adjacent leisure market.

Key Market Statistics

According to Rabbu market data, the Newport short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Newport

Newport attracts investor interest thanks to its proximity to the Smokies, relatively affordable home prices, and a compact market where well-positioned properties can stand out.

Expert Market Assessment

"Newport's STR market earns its Attractive Opportunity designation through a combination of affordable property prices and meaningful seasonal revenue spikes, though investors should enter with clear expectations about softer winter months. Revenue swings are notable — February averages just $887, while July peaks at $3,263 — so annual cash-flow planning needs to account for this pronounced seasonality. The rapid 129% year-over-year growth in listings signals rising investor interest, but the supply/demand balance is currently rated below average, meaning the market may be absorbing new inventory faster than demand is growing. Operators who invest in guest experience and target the 2–3 bedroom segment, where occupancy and RevPAN metrics look healthiest, are best positioned to capture steady returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Newport

Average revenue by month in Newport

Newport's revenue cycle is highly seasonal, with July ($3,263) and October ($3,020) delivering peak earnings while February bottoms out at just $887. The nearly 4x spread between the best and worst months underscores the importance of pricing strategy and reserve planning for investors entering this market.

Active Airbnb listings by property size in Newport

One-bedroom units dominate the supply with 20 of 52 total listings, while 2-bedroom and 3-bedroom properties each account for 11 listings. The 4–5 bedroom segment appears entirely absent from the data, which could represent an underserved niche for investors looking to differentiate.

Average daily rate (ADR) by property size in Newport

ADR scales sharply with size — from $112 for 1-bedroom units up to $497 for 6+ bedroom properties. The jump from 2-bedroom ($148) to 3-bedroom ($208) offers a compelling premium increase that, combined with stronger occupancy, may present the best return on the nightly rate investment.

Average RevPAN by property size in Newport

Three-bedroom properties deliver the highest RevPAN at $58, outperforming both smaller units and the much larger 6+ bedroom category, which manages only $18 despite its $497 ADR. This signals that mid-size properties strike the best balance between rate, occupancy, and actual revenue generation in Newport.

Average occupancy rates by property size in Newport

Occupancy rates cluster between 24% and 29% for 1- to 3-bedroom properties, with 1-bedrooms leading at 29%. The 6+ bedroom segment struggles significantly at just 4% occupancy, suggesting that demand for large luxury properties in Newport is extremely limited and poses a cash-flow risk.

Average monthly revenue by property size in Newport

Six-plus bedroom properties top monthly revenue at $4,446 despite low occupancy, driven by their premium nightly rate, while 2-bedroom listings earn $2,247 per month — the strongest among standard-sized units. One-bedroom properties trail at $1,644, making them the lowest monthly earners in the market.

Average annual revenue by property size in Newport

Annual revenue ranges from $19,735 for 1-bedroom units to $53,355 for 6+ bedroom properties, though the latter's 4% occupancy rate introduces significant volatility risk. Two-bedroom listings at $26,968 annually offer arguably the most reliable revenue stream among the standard property configurations, balancing solid ADR with reasonable occupancy.

Most common amenities for Airbnb listings in Newport

Self check-in and kitchens are near-universal at 98%, with parking (96%) and BBQ grills (81%) also expected by guests — these are essentially table stakes in Newport. Differentiators like hot tubs (33%), lake access (31%), and saunas (23%) remain less common, giving investors who include them a meaningful edge in attracting bookings and commanding higher rates.

Understanding Newport's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Newport's ROI score of 58 out of 100 places it in the Attractive Opportunity band, reflecting a market where revenue-to-price ratios and occupancy stability are both average — workable but not exceptional. The below-average supply/demand balance is the key concern, as the 129% surge in new listings may be outpacing demand growth. Investors should pair this data with on-the-ground regulatory research and a clear differentiation strategy to ensure their property can outperform the market-level averages.

Short-Term Rental Regulations in Newport

Understanding local STR regulations is essential before investing in Newport. Here's the current regulatory landscape:

Permit Requirements

Newport and Cocke County, Tennessee may require short-term rental operators to obtain a business license or STR-specific permit before listing a property. Investors should verify current requirements directly with the City of Newport and Cocke County offices, as regulations in smaller Tennessee municipalities can evolve quickly.

Key Restrictions

Common restrictions in Tennessee STR markets include occupancy limits tied to bedroom count, noise ordinances, parking requirements, and potential HOA covenants that could prohibit or limit short-term rentals. Some municipalities also impose minimum stay requirements or cap the number of permits issued, so confirming these details before purchasing is essential.

Tax Obligations

Short-term rental operators in Tennessee are generally subject to state sales tax and local occupancy or tourism taxes, which platforms like Airbnb often collect and remit on the host's behalf. Investors should confirm with Cocke County and the Tennessee Department of Revenue whether any additional local lodging taxes apply to their specific property.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Newport can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Newport's STR market is likely to see continued supply growth — active listings have already surged 129% year-over-year — which could put pressure on occupancy rates that currently sit at 25%, below the state average of 29%. Seasonal demand should remain anchored by summer and fall peaks, with July and October historically generating $3,000+ in monthly revenue. Investors entering this market can reasonably anticipate ADRs holding in the $170–$185 range, though occupancy may fluctuate between 22% and 28% depending on how quickly new supply is absorbed. Pairing a well-differentiated property with strong amenities will be critical to outperforming the market average as competition increases."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Newport, TN

What is the average Airbnb occupancy rate in Newport?

The average occupancy rate for Airbnb listings in Newport, TN is currently 25%, which trails the Tennessee state average of 29%. Occupancy varies significantly by property size — 1-bedroom units lead at 29%, while 6+ bedroom properties see just 4%. Seasonal fluctuations also play a role, with summer and fall months driving the strongest booking activity.

How much do Airbnb hosts make in Newport?

On average, Airbnb hosts in Newport earn approximately $2,031 per month or $24,376 per year, based on trailing 12-month booking data. Revenue varies considerably by property size: 1-bedroom listings average $19,735 annually, while 6+ bedroom properties can reach $53,355. Peak earning months are July ($3,263) and October ($3,020), with February being the slowest at $887.

Is Newport a good market for Airbnb investment?

Newport carries an ROI score of 58 out of 100, rated as an Attractive Opportunity. The market benefits from affordable home values ($345,729 average), reasonable daily rates, and strong seasonal demand tied to outdoor recreation in the Smoky Mountain region. However, investors should be mindful of the below-average supply/demand balance and pronounced off-season dips, which require careful financial planning and property differentiation to maintain profitability year-round.

What is the average daily rate (ADR) for Airbnb in Newport?

The average daily rate in Newport is $176, which is well below the Tennessee state average of $309. ADR scales significantly with property size — 1-bedroom listings average $112, 2-bedrooms average $148, 3-bedrooms average $208, and 6+ bedroom properties command $497 per night. This pricing structure reflects the market's positioning as an affordable alternative to pricier Smoky Mountain destinations.

Are short-term rentals legal in Newport?

Short-term rentals generally operate in Newport, TN, though specific permit or licensing requirements may apply at the city or county level. Tennessee does not have a statewide ban on STRs, but local regulations can vary. Investors should contact the City of Newport and Cocke County government offices to confirm current rules regarding permits, zoning, and any applicable restrictions before purchasing a property.

When is peak season for Airbnb in Newport?

Peak season in Newport runs primarily through the summer and fall months. July is the top-earning month with average revenue of $3,263, followed closely by October at $3,020. June, August, and November also perform well, with revenues between $2,088 and $2,388. The slowest period falls in January and February, when monthly revenue dips to $1,055 and $887 respectively.

How many Airbnbs are there in Newport?

As of April 2026, there are 52 active Airbnb listings in Newport, TN. The market has seen dramatic growth, with a 129% year-over-year increase in active listings. The supply is dominated by 1-bedroom properties (20 listings), followed by 2-bedroom and 3-bedroom units (11 each), with 5 listings in the 6+ bedroom category.

How is Airbnb revenue calculated in Newport?

The annual and monthly revenue figures for Newport are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical data, the figures naturally reflect seasonal peaks (like July's $3,263) and slower periods (like February's $887). Individual results can vary based on property quality, pricing strategy, and how well the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Newport, TN and surrounding areas
• Average daily rate, occupancy, and RevPAN metrics tracked over time
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Property size breakdowns for listings, rates, occupancy, and revenue
• Data aggregated from Rabbu proprietary analytics and Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of April 2026 and may not capture the most recent regulatory or market changes. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.