Newton, NJ Airbnb Market Data, Statistics, and Occupancy Rates

Newton Short-Term Rental Market Overview

Newton, NJ is a compact short-term rental market with just 21 active Airbnb listings and a notably high average daily rate of $539—well above the $430 New Jersey state average. While occupancy sits at 26% (below the 34% state average), the strong ADR drives a RevPAN of $140 and average annual revenue of $35,054 per listing. With a 68% year-over-year growth in active listings and an ROI score of 79 out of 100, this small Sussex County market is gaining traction among investors drawn to its above-average revenue-to-price dynamics and outdoor recreation appeal.

Key Market Statistics

According to Rabbu market data, the Newton short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Newton

Newton attracts STR investors with an above-average revenue-to-price ratio, outdoor recreation demand, and a supply-constrained market that still has room for new entrants.

Expert Market Assessment

"Newton earns a "Standout Opportunity" designation with its 79/100 ROI score, driven primarily by an above-average revenue-to-price ratio and favorable supply/demand dynamics. The market's pronounced seasonality—August revenue of $5,526 is more than triple March's $1,599—means investors should plan for leaner shoulder months but can capitalize heavily during the summer peak. The below-average occupancy stability (26% vs. 34% state average) is the one area that warrants attention, though the premium ADR largely compensates for lower booking frequency. For investors comfortable with seasonal cash flow patterns and willing to optimize pricing strategies around peak demand, Newton presents a compelling entry point in northern New Jersey."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Newton

Average revenue by month in Newton

Newton's revenue peaks sharply in August at $5,526 and dips to a low of $1,599 in March, creating a roughly 3.5x spread between the best and worst months. This strong seasonality means the June–September corridor accounts for the lion's share of annual earnings, and investors should budget for significantly leaner returns from late fall through early spring.

Active Airbnb listings by property size in Newton

Property size breakdowns are not currently available for Newton's 21 active listings. With such a small total supply, investors may find less direct competition regardless of bedroom count, but should research which property configurations are underrepresented to identify potential gaps.

Average daily rate (ADR) by property size in Newton

ADR data by property size is not available for Newton at this time. Given the market-wide average of $539—well above the state average—investors can infer that larger properties with premium amenities like lake access likely command even higher nightly rates.

Average RevPAN by property size in Newton

RevPAN breakdowns by property size are not currently reported for Newton. The overall market RevPAN of $140 reflects the combination of a high ADR offset by lower occupancy, and individual property sizes may show meaningful variation once more data becomes available.

Average occupancy rates by property size in Newton

Occupancy rate data by property size is not yet available for this market. The overall 26% occupancy rate suggests that most listings experience concentrated booking activity during peak summer months, with significant idle periods in the off-season.

Average monthly revenue by property size in Newton

Monthly revenue by property size is not currently broken out for Newton. With a market-wide average of $2,921 per month, performance across different bedroom counts likely varies substantially given the seasonal demand patterns.

Average annual revenue by property size in Newton

Annual revenue data by property size is unavailable for Newton at this time. The market-wide average of $35,054 serves as a useful baseline, though larger properties with outdoor amenities and lake proximity may significantly outperform this figure.

Most common amenities for Airbnb listings in Newton

Parking is universal across Newton listings (100%), followed closely by kitchens (95%), BBQ grills (86%), and outdoor furniture (86%). The prevalence of lake access (62%), backyards (76%), and pet-friendly policies (57%) signals that guests expect a nature-oriented retreat experience—investors should prioritize outdoor living spaces and waterfront proximity to remain competitive.

Understanding Newton's ROI Score: 79/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Newton's ROI score of 79 out of 100 places it in the "Standout Opportunity" band, driven largely by an above-average revenue-to-price ratio (40% weight) and a favorable supply/demand balance. The one factor pulling the score down is below-average occupancy stability, which reflects the market's seasonal booking pattern—something investors can partially mitigate with dynamic pricing and targeted marketing during shoulder months. Pairing this score with thorough local regulatory research and a realistic cash-flow model for off-peak months will give investors the clearest picture of Newton's true potential.

Short-Term Rental Regulations in Newton

Understanding local STR regulations is essential before investing in Newton. Here's the current regulatory landscape:

Permit Requirements

Newton, New Jersey may require short-term rental operators to obtain a permit or register their property with local authorities before listing. Investors should verify current permit requirements directly with the Town of Newton and review any applicable Sussex County or state-level regulations.

Key Restrictions

Common STR restrictions in New Jersey municipalities can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. Some properties may also be subject to HOA rules or deed restrictions that limit or prohibit short-term rentals, so reviewing all governing documents before purchasing is essential.

Tax Obligations

Short-term rental hosts in New Jersey are typically subject to state sales tax and local occupancy or tourism taxes. Many booking platforms like Airbnb collect and remit these taxes automatically, but hosts should confirm their specific obligations with a tax professional to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Newton can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Newton's STR market is expected to continue expanding as listing supply grows and seasonal demand from lake-goers and outdoor enthusiasts strengthens. Summer months—particularly July and August—should remain the revenue backbone, with monthly earnings potentially reaching the $4,500–$5,500 range during peak weeks. Occupancy rates may tighten slightly as new supply enters, though the above-average market growth trend and favorable supply/demand balance suggest demand is keeping pace. Investors should anticipate ADR holding steady or edging up 1–3% given the area's premium positioning and limited inventory."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Newton, NJ

What is the average Airbnb occupancy rate in Newton?

The average Airbnb occupancy rate in Newton, NJ is currently 26%, which sits below the New Jersey state average of 34%. This lower figure reflects the market's seasonal nature—summer months drive the bulk of bookings while shoulder and winter months see reduced demand. Hosts who optimize their pricing and target weekend getaway travelers during off-peak periods can often outperform this average.

How much do Airbnb hosts make in Newton?

Airbnb hosts in Newton earn an average of $2,921 per month and approximately $35,054 per year based on trailing 12-month performance data. Revenue varies significantly by season, ranging from around $1,599 in March to as much as $5,526 in August. Individual results depend on property quality, amenities offered, pricing strategy, and how well hosts capture peak-season demand.

Is Newton a good market for Airbnb investment?

Newton scores a 79 out of 100 on Rabbu's ROI Score, earning a "Standout Opportunity" rating. The market benefits from an above-average revenue-to-price ratio, strong market growth (68% year-over-year listing increase), and a favorable supply/demand balance. While occupancy stability is below average, the premium ADR of $539 helps compensate. With average home values around $591,524 and annual STR revenue near $35,054, investors should evaluate whether the seasonal revenue pattern aligns with their cash-flow expectations.

What is the average daily rate (ADR) for Airbnb in Newton?

The average daily rate for Airbnb listings in Newton is $539, which is notably higher than the New Jersey state average of $430. This premium pricing reflects the area's appeal as a getaway destination with lake access and outdoor amenities. The strong ADR is a key factor behind Newton's above-average revenue-to-price ratio.

Are short-term rentals legal in Newton?

Short-term rentals can operate in Newton, NJ, though hosts may need to comply with local permit or registration requirements. Regulations can vary and may include zoning restrictions, occupancy limits, and tax obligations. Prospective investors should contact the Town of Newton directly and consult with a local real estate attorney to confirm current rules before listing a property.

When is peak season for Airbnb in Newton?

Peak season in Newton runs from June through September, with August being the highest-earning month at an average of $5,526 in revenue. July follows closely at $4,558, and June and September round out the strong summer corridor at $3,118 and $3,285 respectively. The slowest months are March ($1,599) and April ($1,746), making winter and early spring the off-peak period.

How many Airbnbs are there in Newton?

As of April 2026, there are 21 active Airbnb listings in Newton, NJ. This represents a 68% year-over-year increase in supply, indicating growing investor interest in the market. Despite this growth, the overall inventory remains small, which helps maintain pricing power and limits direct competition for well-positioned properties.

How is Airbnb revenue calculated in Newton?

The annual and monthly revenue figures for Newton are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Newton, NJ market
• Occupancy rate and average daily rate trends based on trailing 12-month booking data
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue estimates
• Home value data sourced from the Zillow Home Value Index (ZHVI) for investment analysis
• Data aggregated from multiple providers and proprietary Rabbu analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations and permit requirements may change; investors should verify current rules with municipal authorities before purchasing. Individual property results will vary based on location, amenities, pricing strategy, and management quality.