Niantic, CT Airbnb Market Data, Statistics, and Occupancy Rates

Niantic Short-Term Rental Market Overview

Niantic, CT, is a compact coastal market with just 33 active Airbnb listings and a pronounced summer-driven revenue cycle. Average annual revenue sits at $54,333 against home values of roughly $718,634, producing a moderate revenue-to-price ratio. With above-average occupancy stability and a strong seasonal peak that pushes monthly revenue past $8,800 in August, the market rewards investors who can capture beach-season demand and manage leaner winter months effectively.

Key Market Statistics

According to Rabbu market data, the Niantic short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Niantic

Niantic's coastal Connecticut location creates concentrated summer demand that can generate meaningful returns for well-positioned properties despite relatively low year-round occupancy.

Expert Market Assessment

"Niantic presents an attractive but season-dependent opportunity. Revenue swings sharply from a low of roughly $1,620 in January to $8,811 in August, meaning investors need to budget for five to six softer months. The ROI score of 64 out of 100 reflects healthy demand and decent revenue relative to property costs, tempered by below-average market growth trends. Properties with four bedrooms stand out as the strongest earners, combining the highest occupancy (35%) with the best RevPAN ($158), making them the clearest path to solid returns in this small coastal market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Niantic

Average revenue by month in Niantic

Revenue in Niantic follows a steep seasonal curve, peaking in August at $8,811 and bottoming out in January at just $1,620 — a roughly 5.4× spread. The June–August window accounts for the bulk of annual income, so investors should plan cash flow around three high-performing months and a prolonged shoulder and off-season.

Active Airbnb listings by property size in Niantic

Three-bedroom homes dominate Niantic's supply with 15 of the 33 active listings, while 2-bedroom and 4-bedroom properties each account for 6 listings. The relatively thin 4-bedroom inventory combined with their superior revenue metrics may signal an opportunity for investors willing to acquire larger properties.

Average daily rate (ADR) by property size in Niantic

ADR scales sharply with bedroom count, jumping from $191 for 2-bedroom units to $311 for 3-bedrooms and $449 for 4-bedroom homes. The 4-bedroom premium of roughly $138 over 3-bedroom properties reflects strong willingness among coastal vacationers to pay for additional space and group accommodation.

Average RevPAN by property size in Niantic

Four-bedroom properties deliver the strongest RevPAN at $158, more than triple the $51 earned by 2-bedroom units and far ahead of the $46 for 3-bedrooms. The gap between 2-bedroom and 3-bedroom RevPAN is surprisingly narrow, suggesting that mid-sized properties struggle to translate their higher ADR into booked nights.

Average occupancy rates by property size in Niantic

Occupancy varies considerably by size: 4-bedroom homes lead at 35%, 2-bedrooms sit at 27%, and 3-bedrooms trail at just 15%. The low occupancy for 3-bedroom properties — despite being the most common listing type — indicates oversupply relative to demand in that segment, which investors should weigh carefully.

Average monthly revenue by property size in Niantic

Monthly revenue tops out at $6,822 for 4-bedroom properties, nearly double the $3,053 generated by 2-bedroom listings. Three-bedroom units land in the middle at $4,004 per month, reflecting their lower occupancy despite a respectable ADR, which compresses their earning power compared to larger homes.

Average annual revenue by property size in Niantic

On an annual basis, 4-bedroom homes in Niantic generate $81,865 — roughly 70% more than the $48,058 earned by 3-bedroom properties and more than double the $36,642 from 2-bedroom listings. For investors focused on maximizing gross revenue, 4-bedroom configurations clearly offer the strongest return potential in this market.

Most common amenities for Airbnb listings in Niantic

Parking and a kitchen are universal at 100% of listings, while washer (91%), self check-in (91%), and dryer (85%) round out the near-essential tier. Outdoor-oriented amenities like backyards (79%), outdoor furniture (76%), BBQ grills (73%), and beach access (58%) reflect the coastal vacation character of the market and set clear guest expectations for any new listing.

Understanding Niantic's ROI Score: 64/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Niantic's ROI score of 64 out of 100 places it in the Attractive Opportunity band, reflecting a market where revenue relative to property values is average and occupancy stability is above average — a favorable combination for investors seeking predictable seasonal income. The below-average market growth trend and average supply/demand balance suggest the market is maturing, so new entrants should differentiate on property quality rather than rely on rising tides. Pairing this data with thorough local regulatory research and a conservative underwriting approach will help investors accurately gauge net returns.

Short-Term Rental Regulations in Niantic

Understanding local STR regulations is essential before investing in Niantic. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Niantic and the broader East Lyme area of Connecticut may need to register or obtain a local permit before listing a property. Investors should verify current requirements directly with East Lyme's municipal offices and the Connecticut Department of Revenue Services.

Key Restrictions

Common restrictions in Connecticut coastal communities can include occupancy limits tied to bedroom count, minimum-night stay requirements during certain seasons, noise ordinances, parking caps, and HOA or condo association rules that may prohibit or limit STR activity. It's essential to review both municipal zoning regulations and any homeowners' association covenants before purchasing.

Tax Obligations

Connecticut imposes a state room occupancy tax on short-term rentals, and hosts may also be subject to local sales and tourism-related taxes. Many booking platforms collect and remit these taxes automatically, but operators should confirm compliance with the state's Department of Revenue Services.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Niantic can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Niantic's summer-centric demand pattern is expected to hold steady, with July and August continuing to deliver the lion's share of annual income. ADR may see modest pressure given the 153% year-over-year growth in active listings, though the small absolute supply base (33 listings) limits the risk of oversaturation in the near term. Investors should plan for occupancy in the 20–25% range on an annual basis and target well-appointed 4-bedroom properties to maximize per-night revenue during peak weeks."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Niantic, CT

What is the average Airbnb occupancy rate in Niantic?

The average occupancy rate for Airbnb listings in Niantic is currently 23%, which falls below the Connecticut state average of 37%. This reflects the market's strong seasonality — occupancy spikes during the summer beach season and drops considerably in the colder months. Four-bedroom properties tend to perform best at 35% occupancy, while 3-bedroom units average around 15%.

How much do Airbnb hosts make in Niantic?

Based on the trailing 12 months of booking data, the average Airbnb host in Niantic earns approximately $54,333 per year, or about $4,527 per month. Revenue varies significantly by property size: 4-bedroom homes lead with roughly $81,865 annually, while 2-bedroom units average around $36,642. Peak summer months like July and August can generate over $8,400 in a single month.

Is Niantic a good market for Airbnb investment?

Niantic scores a 64 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from above-average occupancy stability and a solid revenue-to-price ratio, though market growth trends are currently below average. It's best suited for investors who are comfortable with a seasonal revenue profile and can maximize bookings during the June–August peak. Larger properties, particularly 4-bedroom homes, offer the strongest return potential.

What is the average daily rate (ADR) for Airbnb in Niantic?

The average daily rate in Niantic is $314, which is below the Connecticut state average of $373. ADR scales meaningfully with property size: 2-bedroom listings average $191, 3-bedroom listings come in at $311, and 4-bedroom properties command $449 per night. Rates tend to peak during the summer beach season when demand is highest.

Are short-term rentals legal in Niantic?

Short-term rentals are generally permitted in the Niantic area of Connecticut, but local regulations may require hosts to register or obtain a permit. Zoning restrictions, occupancy limits, and HOA rules can also apply. We recommend checking with East Lyme's local government offices and reviewing Connecticut's state-level STR regulations before purchasing an investment property.

When is peak season for Airbnb in Niantic?

Peak season in Niantic runs from June through August, driven by beach and coastal tourism. August is the single highest-revenue month at $8,811 on average, closely followed by July at $8,433. Revenue drops sharply in the fall and winter, with January being the slowest month at roughly $1,620. May and September serve as productive shoulder months with average revenues around $4,756 and $5,268 respectively.

How many Airbnbs are there in Niantic?

As of April 2026, there are 33 active Airbnb listings in Niantic. The majority are 3-bedroom properties (15 listings), followed by 2-bedroom and 4-bedroom homes (6 listings each). The small total supply means less direct competition, though the 153% year-over-year growth in listings signals increasing investor interest in the market.

How is Airbnb revenue calculated in Niantic?

The annual and monthly revenue figures shown for Niantic are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Niantic and surrounding areas
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue benchmarks based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations and tax requirements may change; always verify current rules with municipal and state authorities before investing. Individual property results will vary based on location, condition, pricing strategy, and management quality.