Niceville, FL Airbnb Market Data, Statistics, and Occupancy Rates

Niceville Short-Term Rental Market Overview

Niceville, FL is a small but growing short-term rental market tucked along Florida's Emerald Coast, with just 29 active Airbnb listings and an average annual revenue of $37,595 per property. While the market's ADR of $177 sits well below the $498 state average, home values averaging $676,879 and a 35% occupancy rate mean investors need to be selective about deal sourcing. A dramatic 179% year-over-year growth in active listings signals rising investor interest, making timing and property selection especially important.

Key Market Statistics

According to Rabbu market data, the Niceville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Niceville

Niceville appeals to investors seeking proximity to the Emerald Coast's tourism demand in a less saturated, emerging market where larger properties can generate meaningful summer revenue.

Expert Market Assessment

"Niceville earns a 'Competitive Opportunity' designation with an ROI score of 54 out of 100, reflecting a market where demand exists but returns require disciplined property selection. Revenue is heavily seasonal — July peaks at $8,581 while January bottoms out near $751, creating a roughly 11:1 spread that demands strong cash reserves or supplementary income strategies during the off-season. Three-bedroom properties meaningfully outperform 1-bedrooms across every metric, from occupancy (40% vs. 29%) to annual revenue ($49,277 vs. $28,359), making them the more compelling investment configuration in this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Niceville

Average revenue by month in Niceville

Niceville's revenue is sharply seasonal, with July generating $8,581 — more than 11 times January's $751. The prime earning window runs from June through August, while November through February represents the lean season, making cash flow planning critical for investors in this market.

Active Airbnb listings by property size in Niceville

The market is dominated by 1-bedroom listings (14 units), with 3-bedroom properties accounting for just 7 listings. The absence of 2-bedroom, 4-bedroom, and larger configurations could represent an underserved niche, though investors should validate local demand before targeting those sizes.

Average daily rate (ADR) by property size in Niceville

ADR jumps 70% from 1-bedroom properties ($141/night) to 3-bedroom units ($240/night), reflecting a strong premium for larger accommodations. This pricing gap suggests families and groups visiting the Emerald Coast area are willing to pay meaningfully more for added space.

Average RevPAN by property size in Niceville

Three-bedroom properties deliver $97 in RevPAN compared to just $40 for 1-bedroom units — a 142% premium that accounts for both higher nightly rates and better occupancy. This makes 3-bedroom configurations the clear revenue efficiency leader in Niceville's STR market.

Average occupancy rates by property size in Niceville

Three-bedroom listings maintain a 40% occupancy rate versus 29% for 1-bedroom units, an 11-percentage-point gap that translates directly into more consistent booking income. Neither size reaches the 54% Florida state average, underscoring the seasonal nature of demand in this market.

Average monthly revenue by property size in Niceville

Three-bedroom properties earn $4,106 per month on average, roughly 74% more than the $2,363 that 1-bedroom units bring in. The revenue gap is wide enough to offset higher acquisition and maintenance costs associated with larger properties.

Average annual revenue by property size in Niceville

At $49,277 annually, 3-bedroom properties generate nearly $21,000 more per year than 1-bedroom listings ($28,359). For investors weighing acquisition costs against income potential, the 3-bedroom configuration offers the strongest revenue case in Niceville.

Most common amenities for Airbnb listings in Niceville

Parking is universal across all Niceville listings (100%), followed by kitchens (90%) and self check-in (79%), signaling that guests expect a practical, self-sufficient stay experience. Outdoor features like patios (69%), BBQ grills (55%), and waterfront access (38%) also appear frequently, reflecting the area's appeal as a leisure and nature-oriented destination.

Understanding Niceville's ROI Score: 54/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Niceville's ROI score of 54 out of 100 places it in the 'Competitive Opportunity' band, indicating that while investor demand is real, the market requires more deliberate deal sourcing to achieve strong returns. The revenue-to-price ratio and occupancy stability both rate as average, while market growth trends score below average — likely reflecting the rapid 179% supply increase outpacing demand growth. Investors should pair this data with thorough local regulatory research and focus on 3-bedroom properties where performance metrics are materially stronger.

Short-Term Rental Regulations in Niceville

Understanding local STR regulations is essential before investing in Niceville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Niceville, FL may need to obtain a local business tax receipt and register with the state of Florida's Division of Hotels and Restaurants. Investors should verify current permit and licensing requirements directly with the City of Niceville and Okaloosa County before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits based on bedroom count, minimum stay requirements, noise ordinances, and parking regulations. HOA or deed restrictions can also limit or prohibit short-term rentals in certain neighborhoods, so reviewing community covenants is essential before purchasing.

Tax Obligations

Florida imposes a state sales tax and a county-level tourist development tax on short-term rental income, and platforms like Airbnb often collect and remit these on behalf of hosts. Investors should confirm their obligations with the Florida Department of Revenue and Okaloosa County to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Niceville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Niceville's short-term rental market is likely to see continued supply growth given the 179% year-over-year increase in listings, which could put downward pressure on occupancy and ADR if demand doesn't keep pace. Summer months — particularly June and July — should remain strong revenue drivers, with monthly earnings potentially reaching $7,000–$8,500 for well-positioned properties. Investors entering this market should anticipate occupancy settling in the 33–38% range annually, with revenue concentrated heavily in the warmer months. Selective deal sourcing focused on 3-bedroom properties could help offset the softer winter periods, when monthly revenues may dip below $1,000."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Niceville, FL

What is the average Airbnb occupancy rate in Niceville?

The average occupancy rate for Airbnb listings in Niceville is currently 35%, which falls below the Florida state average of 54%. Occupancy varies significantly by property size — 3-bedroom properties average 40% while 1-bedroom units sit at 29%. The lower overall occupancy reflects Niceville's strong seasonal patterns, with most bookings concentrated in the summer months.

How much do Airbnb hosts make in Niceville?

Airbnb hosts in Niceville earn an average of $3,132 per month and approximately $37,595 per year based on trailing 12-month performance data. Revenue varies widely by property size: 3-bedroom listings average $4,106 monthly ($49,277 annually), while 1-bedroom listings earn about $2,363 monthly ($28,359 annually). Peak summer months like July can generate over $8,500, though winter months may bring in under $1,000.

Is Niceville a good market for Airbnb investment?

Niceville holds a Competitive Opportunity ROI score of 54 out of 100, meaning investor interest and demand are present but higher home values (averaging $676,879) and growing competition require careful deal selection. The market's revenue-to-price ratio and occupancy stability are both rated average, while market growth trends are below average. Investors targeting 3-bedroom properties with strong summer appeal are best positioned to generate meaningful returns here.

What is the average daily rate (ADR) for Airbnb in Niceville?

The average daily rate across Niceville's Airbnb market is $177, well below the Florida state average of $498. ADR scales with property size — 1-bedroom listings average $141 per night while 3-bedroom properties command $240. Despite the lower ADR compared to statewide figures, Niceville's rates reflect its positioning as a more affordable alternative to nearby premium beach destinations.

Are short-term rentals legal in Niceville?

Short-term rentals operate in Niceville, FL, as evidenced by the 29 active Airbnb listings currently in the market. However, operators may need to comply with local business licensing, state registration requirements, and applicable HOA restrictions. Investors should verify all permitting and zoning requirements directly with the City of Niceville, Okaloosa County, and the Florida Department of Business and Professional Regulation before purchasing or listing a property.

When is peak season for Airbnb in Niceville?

Peak season in Niceville runs from June through August, with July being the highest-earning month at an average of $8,581 in revenue. June follows closely at $7,138. The shoulder months of March and May also perform well, averaging $3,665 and $3,573 respectively. The slowest period is winter, with January generating just $751 on average — highlighting the importance of building reserves during peak months.

How many Airbnbs are there in Niceville?

As of late April 2026, there are 29 active Airbnb listings in Niceville. The supply has grown significantly, with a 179% year-over-year increase in active listings. The market is split between 1-bedroom properties (14 listings) and 3-bedroom properties (7 listings), with no data on other bedroom counts currently represented in the market.

How is Airbnb revenue calculated in Niceville?

The annual and monthly revenue figures for Niceville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month draws on its own historical performance. Individual results can vary based on property quality, pricing strategy, and how well the property is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated counts of active Airbnb and short-term rental listings in the Niceville market
• Average daily rates, occupancy rates, and RevPAN metrics broken down by property size
• Monthly and annual revenue estimates based on trailing 12-month historical booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA restrictions, and tax obligations vary and should be independently verified before investing.