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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Noblesville presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Noblesville, IN is a small but growing short-term rental market with 57 active Airbnb listings and an average annual revenue of $24,699 per property. With an ADR of $183 — well below Indiana's $290 state average — and occupancy hovering around 31%, the market rewards investors who can source deals at the right price point rather than relying on premium nightly rates. The 167% year-over-year growth in active listings signals rising investor interest, though it also means competition is intensifying quickly.
According to Rabbu market data, the Noblesville short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 57 |
| Average Daily Rate (ADR) | vs. $290 state avg. | $183 |
| Average Occupancy Rate | vs. 32% state avg. | 31% |
| RevPAN | ADR * Occupancy Rate | $57 |
| Average Monthly Revenue | Historical 12-month average | $2,058 |
| Average Annual Revenue | Historical 12-month average | $24,699 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Investors are drawn to Noblesville for its proximity to Indianapolis, relatively affordable entry compared to the metro core, and a growing demand base driven by events and suburban tourism.
Key investment factors
"Noblesville represents a competitive opportunity where selective deal sourcing matters more than broad market tailwinds. Revenue is heavily seasonal — the summer months of June and July generate roughly three times the income of January and February — which means cash-flow planning is critical. With average occupancy at 31% and a RevPAN of $57, the market sits near Indiana's state averages rather than above them, so outperformance will depend on property configuration and guest experience. Larger properties (3–4 bedrooms) deliver meaningfully stronger returns, and investors who pair size with in-demand amenities like parking and dedicated workspaces stand the best chance of beating market averages."
— Rabbu Market Analysis Team
Noblesville's revenue peaks sharply in July at $3,683 and bottoms out in February at $1,038, creating a 3.5x seasonal spread that underscores the importance of summer demand — likely driven by outdoor events and family travel in Hamilton County. The May-through-August window accounts for the bulk of annual earnings, so investors should price aggressively during those months and plan for leaner winters.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,054 |
| February |
|
$1,038 |
| March |
|
$1,598 |
| April |
|
$1,785 |
| May |
|
$2,674 |
| June |
|
$3,207 |
| July |
|
$3,683 |
| August |
|
$2,499 |
| September |
|
$1,890 |
| October |
|
$1,808 |
| November |
|
$1,698 |
| December |
|
$1,761 |
Supply is concentrated in 1-bedroom and 3-bedroom listings (18 each), with 2-bedroom units at 11 and only 6 four-bedroom properties in the market. The relatively thin 4-bedroom supply is notable given that these larger homes generate the highest revenue — a potential opportunity for investors willing to target that underserved segment.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
18 |
| 2 bedrooms |
|
11 |
| 3 bedrooms |
|
18 |
| 4 bedrooms |
|
6 |
ADR scales steadily from $94 for 1-bedroom listings to $322 for 4-bedroom homes, with each step up in size adding roughly $50–$120 per night. The jump from 3-bedroom ($204) to 4-bedroom ($322) is the steepest, suggesting group-friendly properties command a meaningful premium in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$94 |
| 2 bedrooms |
|
$142 |
| 3 bedrooms |
|
$204 |
| 4 bedrooms |
|
$322 |
RevPAN rises from $30 for 1-bedroom units to $71 for 4-bedroom properties, with 3-bedroom listings close behind at $70. The near-parity between 3- and 4-bedroom RevPAN suggests that 3-bedroom homes may offer the better risk-adjusted return when factoring in lower acquisition and maintenance costs.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$30 |
| 2 bedrooms |
|
$47 |
| 3 bedrooms |
|
$70 |
| 4 bedrooms |
|
$71 |
Occupancy is fairly consistent for 1- through 3-bedroom listings at 33–35%, but drops to 22% for 4-bedroom properties. While larger homes compensate with significantly higher ADRs, the lower fill rate means investors in that segment should be prepared for more vacant nights, especially outside of peak season.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
33% |
| 2 bedrooms |
|
33% |
| 3 bedrooms |
|
35% |
| 4 bedrooms |
|
22% |
Four-bedroom homes lead monthly revenue at $4,478, more than double the $1,974 earned by 2-bedroom units and nearly four times the $1,173 from 1-bedroom listings. Three-bedroom properties sit at a solid $2,461 per month, making them a strong middle-ground option for investors seeking reliable monthly income without the higher price tag of larger homes.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,173 |
| 2 bedrooms |
|
$1,974 |
| 3 bedrooms |
|
$2,461 |
| 4 bedrooms |
|
$4,478 |
Annual revenue ranges from $14,081 for 1-bedroom properties to $53,737 for 4-bedroom homes, with 3-bedroom listings generating $29,542. Given Noblesville's average home value of $556,798, larger properties with higher revenue potential will be critical for achieving favorable yield ratios.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$14,081 |
| 2 bedrooms |
|
$23,695 |
| 3 bedrooms |
|
$29,542 |
| 4 bedrooms |
|
$53,737 |
Parking dominates at 97% penetration — essentially a must-have in this suburban market — followed by washer (88%), kitchen (88%), and dryer (81%). A dedicated workspace appears in 72% of listings, signaling that a segment of guests are booking for remote work or extended stays, while amenities like hot tubs (2%) and lake access (5%) remain rare differentiators that could help a listing stand out.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
97% |
| Washer |
|
88% |
| Kitchen |
|
88% |
| Dryer |
|
81% |
| Self Check-in |
|
77% |
| Workspace |
|
72% |
| Backyard |
|
67% |
| Outdoor Furniture |
|
54% |
| BBQ Grill |
|
49% |
| Patio or Balcony |
|
47% |
| Pets |
|
37% |
| Waterfront |
|
12% |
| Lake Access |
|
5% |
| Hot Tub |
|
2% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Noblesville Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Below average | 15% |
| Supply/Demand Balance | Below average | 15% |
Noblesville's ROI score of 51 out of 100 places it in the Competitive Opportunity band, meaning investor interest is real but returns aren't automatic. Revenue-to-price ratio and occupancy stability both grade as average, while market growth trend and supply/demand balance come in below average — largely reflecting the 167% surge in new listings that's outpacing demand growth. Investors should pair this data with thorough local regulatory research and focus on property types (particularly 3- and 4-bedroom homes) that outperform market averages.
Understanding local STR regulations is essential before investing in Noblesville. Here's the current regulatory landscape:
The City of Noblesville and the State of Indiana may require short-term rental operators to obtain permits or register their properties before hosting guests. Investors should verify current requirements directly with Hamilton County and Noblesville city officials, as rules can change and enforcement varies.
Common restrictions in Indiana municipalities can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations for STR properties. HOA covenants in Noblesville's many planned communities may impose additional limits on short-term rentals, so reviewing any applicable deed restrictions before purchasing is essential.
Indiana imposes state sales tax and county innkeeper's tax on short-term rental stays, and platforms like Airbnb often collect and remit a portion of these taxes on behalf of hosts. Investors should confirm their specific obligations with Hamilton County's tax office to ensure full compliance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Noblesville can provide current regulatory guidance.
Financing an Airbnb investment in Noblesville requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Noblesville's STR market is likely to face tighter competition as the rapid influx of new listings (167% YoY growth) works through the supply pipeline. Seasonal revenue swings remain pronounced — July topped $3,683 while January dipped to $1,054 — so investors should plan cash reserves for the quieter winter months. ADR may see modest gains of 1–3% if demand from Hamilton County's expanding event calendar and suburban Indianapolis spillover continues, but occupancy rates are estimated to remain in the low-to-mid 30% range market-wide. Selective property targeting, particularly larger homes that command stronger RevPAN, will be key to outperforming the average."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, quality, pricing strategy, and management approach.
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