Noel, MO Airbnb Market Data, Statistics, and Occupancy Rates

Noel Short-Term Rental Market Overview

Noel, Missouri is an ultra-niche short-term rental market with just 4 active Airbnb listings and a pronounced seasonal rhythm driven by its waterfront and outdoor recreation appeal. The average daily rate of $321 exceeds the Missouri state average of $240, but occupancy sits at only 4% — well below the 28% state benchmark — resulting in an average annual revenue of $12,357 per listing. Investors drawn to small-town river destinations should weigh the high ADR potential against the extremely low booking frequency before committing capital.

Key Market Statistics

According to Rabbu market data, the Noel short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026.

Why Investors Consider Noel

Investors consider Noel for its elevated nightly rates and waterfront positioning, though the market's small scale and low occupancy require careful due diligence.

Expert Market Assessment

"Noel presents a limited-opportunity market best suited to investors who already know the area or can acquire property at a very low basis. Revenue is heavily seasonal — July brings in roughly $2,139 per listing while February drops to just $112, creating significant cash-flow variability across the year. The $12,357 average annual revenue is modest by most STR standards, but if property acquisition and operating costs remain proportionally low, a positive return is still achievable. This is a lifestyle-adjacent investment rather than a high-volume play."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Noel

Average revenue by month in Noel

Revenue in Noel follows a steep seasonal curve, peaking at $2,139 in July and bottoming out at $112 in February — a spread of more than 19×. Investors should plan for roughly 60% of annual income to arrive between May and August, with a notable secondary bump in October ($1,591) and November ($1,260).

Active Airbnb listings by property size in Noel

Property-size distribution data is not available for this market, likely due to the very small listing count of just 4 active properties. Investors should evaluate individual listings directly rather than relying on size-segmented trends.

Average daily rate (ADR) by property size in Noel

ADR breakdowns by bedroom count are unavailable for Noel given the limited number of listings. The overall market ADR of $321 suggests strong per-night pricing, but size-specific rate data would require a larger sample.

Average RevPAN by property size in Noel

RevPAN by property size is not reportable for Noel due to insufficient data across bedroom categories. The market-wide RevPAN of $12 reflects the combination of a solid $321 ADR with a very low 4% occupancy rate.

Average occupancy rates by property size in Noel

Occupancy breakdowns by property size are not available in this micro-market. The overall 4% occupancy rate — far below the 28% state average — underscores how dependent revenue is on a handful of peak-season bookings.

Average monthly revenue by property size in Noel

Monthly revenue by bedroom count cannot be segmented due to the small listing pool. Investors should benchmark individual properties against the market-wide $1,029 monthly average while accounting for heavy seasonal variation.

Average annual revenue by property size in Noel

Annual revenue by property size is unavailable for Noel. The market-wide average of $12,357 per year provides a baseline, though waterfront properties with premium amenities may outperform this figure meaningfully.

Most common amenities for Airbnb listings in Noel

Every listing in Noel offers a BBQ grill, kitchen, and parking — table-stakes amenities for this outdoor-recreation market. Waterfront access (75%), backyards (75%), and patios (75%) further signal that guests expect a nature-oriented, self-sufficient stay, making these features essential rather than optional for competitive listings.

Short-Term Rental Regulations in Noel

Understanding local STR regulations is essential before investing in Noel. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Noel, Missouri should verify whether a local permit or business registration is required by contacting the city of Noel and McDonald County offices. Missouri does not impose a statewide STR licensing scheme, but municipal requirements can vary.

Key Restrictions

Common restrictions that may apply include occupancy limits, noise ordinances, parking requirements, and any HOA or deed covenants on the property. Investors should also check whether minimum-stay rules or caps on the number of permitted STRs exist at the local level before purchasing.

Tax Obligations

Missouri levies a state sales tax, and McDonald County and the city of Noel may impose additional transient occupancy or tourism taxes on short-term rentals. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Noel can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Noel's STR performance will likely remain tightly linked to summer tourism, with July revenue historically peaking around $2,139 per listing. Occupancy may see marginal improvement if area attractions or events draw more visitors, but investors should realistically expect annual revenue in the $11,000–$14,000 range absent significant demand shifts. Any new listings entering this micro-market could further compress already thin occupancy, so supply discipline matters here more than in larger markets."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Noel, MO

What is the average Airbnb occupancy rate in Noel?

The average Airbnb occupancy rate in Noel is currently 4%, which is significantly below the Missouri state average of 28%. This reflects the market's highly seasonal nature and very small listing pool, where demand concentrates primarily during summer months.

How much do Airbnb hosts make in Noel?

Airbnb hosts in Noel earn an average of approximately $1,029 per month and $12,357 per year based on trailing 12-month booking data. Revenue varies dramatically by season, with July averaging around $2,139 and February dropping to roughly $112.

Is Noel a good market for Airbnb investment?

Noel is a niche market that may work for investors who can purchase property at a low cost basis and are comfortable with pronounced seasonal swings. The ADR of $321 is strong relative to the state average, but the 4% occupancy rate means most nights go unbooked. Investors with waterfront properties and strong amenity packages may outperform the market average, but this is not a high-volume opportunity.

What is the average daily rate (ADR) for Airbnb in Noel?

The average daily rate for Airbnb listings in Noel is $321, which is approximately 34% higher than the Missouri state average of $240. This premium likely reflects the waterfront and outdoor recreation appeal of properties in the area.

Are short-term rentals legal in Noel?

There is no indication that short-term rentals are prohibited in Noel, Missouri, and active listings currently operate in the market. However, investors should verify any local permit requirements, zoning rules, or HOA restrictions by consulting the city of Noel and McDonald County directly before purchasing a property.

When is peak season for Airbnb in Noel?

Peak season in Noel runs from roughly June through August, with July being the strongest month at an average of $2,139 in revenue. A secondary bump occurs in October ($1,591) and November ($1,260), likely driven by fall foliage and seasonal outdoor activities. Winter months — particularly February at $112 — are the slowest.

How many Airbnbs are there in Noel?

As of April 2026, there are 4 active Airbnb listings in Noel. This extremely small supply means the market data is based on a limited sample, and individual property performance can vary widely from the averages.

How is Airbnb revenue calculated in Noel?

The annual and monthly revenue figures for Noel are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Noel, MO market
• Occupancy rate and average daily rate trends tracked over time
• Revenue and yield metrics including RevPAN, monthly, and annual averages
• Amenity prevalence data across active listings
• Data sourced from Rabbu proprietary analytics combined for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. With only 4 active listings, market averages for Noel are based on an extremely small sample and may not be representative of future performance. Local regulations and tax obligations can change; investors should verify current rules with city and county authorities before purchasing.