Nogales, AZ Airbnb Market Data, Statistics, and Occupancy Rates

Nogales Short-Term Rental Market Overview

Nogales, AZ is a small border-town market with just 27 active Airbnb listings and an average annual revenue of $10,366 per property. With an ADR of $117 — well below Arizona's $434 state average — and occupancy sitting at 32%, the market presents a higher-risk profile that demands careful, property-level analysis before committing capital. That said, low supply and affordable home values averaging $347,085 could offer niche opportunities for investors willing to target cross-border travelers and seasonal visitors.

Key Market Statistics

According to Rabbu market data, the Nogales short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Nogales

Investors may consider Nogales for its relatively affordable entry price and favorable supply/demand balance, though below-average occupancy and growth trends warrant caution.

Expert Market Assessment

"Nogales registers limited investment potential with an ROI score of 34 out of 100, reflecting below-average occupancy stability and muted growth trends. Revenue is heavily seasonal — March leads at $1,318 per month while June dips to just $519 — creating a pronounced cash-flow swing that investors need to plan around. The market's above-average supply/demand balance is a bright spot, but the rapid 172% year-over-year listing growth could erode that advantage quickly. Investors who succeed here will likely need to differentiate through amenities, pricing strategy, and targeting the winter-season demand window."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Nogales

Average revenue by month in Nogales

Nogales exhibits strong seasonality, with March peaking at $1,318 and June bottoming out at $519 — a spread of nearly $800. The November-through-March window accounts for the bulk of annual earnings, making winter-season marketing and pricing strategy critical for maximizing returns.

Active Airbnb listings by property size in Nogales

The market's supply skews small, with 14 one-bedroom listings making up the majority and only 6 two-bedroom properties tracked. Larger configurations (3+ bedrooms) appear absent or negligible, which could represent either a lack of demand for bigger units or an untested opportunity.

Average daily rate (ADR) by property size in Nogales

Two-bedroom listings command $139 per night compared to $79 for one-bedrooms, a 76% premium that may justify the incremental acquisition and furnishing costs. Both rates remain well below the Arizona state average, keeping this a budget-oriented market.

Average RevPAN by property size in Nogales

Two-bedroom properties deliver a RevPAN of $47 versus $26 for one-bedrooms, nearly doubling the revenue per available night. Given identical occupancy rates, the ADR premium on 2-bedroom units translates directly into stronger per-night earnings.

Average occupancy rates by property size in Nogales

Both 1-bedroom and 2-bedroom listings share the same 34% occupancy rate, indicating that property size has minimal impact on booking frequency in Nogales. This uniform occupancy suggests demand dynamics are market-wide rather than size-specific, so revenue differentiation comes down to nightly rate rather than fill rate.

Average monthly revenue by property size in Nogales

Two-bedroom listings average $807 per month, more than double the $335 that one-bedroom units generate. For investors weighing property size, the 2-bedroom configuration offers meaningfully better monthly cash flow in this market.

Average annual revenue by property size in Nogales

At $9,688 annually, 2-bedroom properties earn roughly 2.4 times the $4,024 generated by 1-bedroom listings. Given the modest overall revenue in Nogales, investors seeking viable returns should strongly consider 2-bedroom units as the more productive configuration.

Most common amenities for Airbnb listings in Nogales

Parking dominates at 96%, followed by kitchens at 85% and self check-in at 67% — a lineup reflecting practical, self-service guest expectations rather than luxury amenities. Notably, 56% of listings welcome pets and 41% offer a pool, suggesting that outdoor space and pet-friendliness can be meaningful differentiators in this border-town market.

Understanding Nogales's ROI Score: 34/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Nogales earns a Rabbu ROI Score of 34 out of 100, placing it in the 'Limited' investment potential band. The average revenue-to-price ratio is a relative strength, but below-average occupancy stability and market growth trends weigh the score down significantly; the above-average supply/demand balance offers some cushion but isn't enough to offset the softer fundamentals. Investors considering this market should pair this data with thorough local regulatory research and property-specific underwriting to identify whether niche opportunities exist beneath the headline numbers.

Short-Term Rental Regulations in Nogales

Understanding local STR regulations is essential before investing in Nogales. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Nogales, AZ should verify whether a local business license or STR registration is required by the City of Nogales. Arizona state law generally limits municipalities from outright banning STRs, but local permit or registration requirements may still apply — investors should confirm current rules with the city's planning or zoning department.

Key Restrictions

Common restrictions that may affect STR operators in Nogales include occupancy limits, noise ordinances, parking requirements, and rules imposed by homeowners' associations. Some jurisdictions also enforce minimum stay requirements or cap the number of permitted short-term rentals in certain zones, so it's important to review any applicable local ordinances before purchasing.

Tax Obligations

Arizona imposes a Transaction Privilege Tax (TPT) on short-term rental income, and Nogales may levy additional local lodging or tourism taxes. Platforms like Airbnb often collect and remit state-level taxes on behalf of hosts, but operators should verify that all local obligations are covered.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Nogales can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Nogales is likely to remain a modest performer with occupancy estimates hovering in the 30–35% range. Seasonal peaks in February and March suggest winter visitors drive the strongest demand, and ADR could see incremental gains of 1–3% if supply growth stabilizes. However, the 172% year-over-year increase in active listings signals rapidly rising competition that may put further pressure on already-thin revenue figures unless demand keeps pace."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Nogales, AZ

What is the average Airbnb occupancy rate in Nogales?

The average occupancy rate for Airbnb listings in Nogales is currently 32%, which falls below Arizona's 53% state average. This lower occupancy reflects the market's seasonal demand patterns, with stronger bookings during the winter months and softer periods through the summer.

How much do Airbnb hosts make in Nogales?

Based on the trailing 12 months of booking data, the average Airbnb host in Nogales earns approximately $863 per month, or about $10,366 annually. Actual earnings vary by property size — 2-bedroom listings average $9,688 per year while 1-bedroom units bring in roughly $4,024. Peak months like February and March can generate $1,200–$1,300, while summer months may drop below $600.

Is Nogales a good market for Airbnb investment?

Nogales carries a Rabbu ROI Score of 34 out of 100, indicating limited investment potential based on current data. Below-average occupancy and growth trends are the primary concerns, though the market does benefit from an above-average supply/demand balance and affordable home values averaging $347,085. Success here likely depends on finding the right property, managing costs tightly, and capitalizing on the winter peak season.

What is the average daily rate (ADR) for Airbnb in Nogales?

The average daily rate in Nogales is $117, significantly below the Arizona state average of $434. ADR ranges from $79 for 1-bedroom listings to $139 for 2-bedroom properties. While rates are modest, they reflect the market's positioning and demand profile.

Are short-term rentals legal in Nogales?

Arizona state law generally prevents municipalities from banning short-term rentals outright, so STRs are broadly permitted. However, the City of Nogales may require specific permits, business licenses, or registration for operators. Investors should check with local authorities to confirm current requirements, including any zoning restrictions or HOA rules that could apply.

When is peak season for Airbnb in Nogales?

Peak season in Nogales runs from roughly November through March, with the highest revenue months being February ($1,248) and March ($1,318). This aligns with the winter snowbird and cross-border travel patterns common in southern Arizona. The slowest months are June through September, when average monthly revenue drops to the $519–$580 range.

How many Airbnbs are there in Nogales?

There are currently 27 active Airbnb listings in Nogales as of April 2026. The market has seen significant growth, with a 172% year-over-year increase in active listings. The supply is concentrated in smaller properties — 14 one-bedroom and 6 two-bedroom listings make up the tracked inventory.

How is Airbnb revenue calculated in Nogales?

The annual and monthly revenue figures for Nogales are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Nogales, AZ market
• Average daily rate, occupancy, and RevPAN metrics based on current and trailing performance
• Monthly and annual revenue estimates derived from historical booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence and property size breakdowns across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions as of April 2026; actual results may differ as conditions evolve. Local regulations, tax obligations, and permit requirements are subject to change — always verify with municipal authorities before investing.