Norcross, GA Airbnb Market Data, Statistics, and Occupancy Rates

Norcross Short-Term Rental Market Overview

Norcross, GA is a small suburban market in metro Atlanta with just 87 active Airbnb listings and an average annual revenue of $14,040 per property. The market's average daily rate of $132 sits well below the Georgia state average of $299, though occupancy at 33% is roughly in line with statewide norms. With an ROI score of 34 out of 100, Norcross currently signals limited investment potential and warrants careful, property-level analysis before committing capital.

Key Market Statistics

According to Rabbu market data, the Norcross short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Norcross

Norcross offers affordable entry into the metro Atlanta short-term rental landscape, though below-average occupancy stability and growth trends mean returns depend heavily on property selection and operational execution.

Expert Market Assessment

"Norcross currently presents limited short-term rental investment potential, reflecting below-average occupancy stability and modest growth fundamentals. Revenue peaks in the summer months — July leads at $1,513 — while February dips to just $843, creating meaningful seasonal cash-flow variability. The rapid 152% growth in active listings adds competitive pressure to a market where average annual revenue sits at $14,040. Investors who can secure a well-located 2- or 3-bedroom property at a favorable price may still find workable returns, but this market rewards careful diligence rather than broad-stroke investing."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Norcross

Average revenue by month in Norcross

Revenue in Norcross peaks in July at $1,513 and bottoms out in February at $843, a spread of roughly $670 that reflects moderate seasonality with summer as the clear high point. The shoulder months of March through June and September through December cluster between $1,045 and $1,364, suggesting relatively stable mid-range performance outside of the winter dip.

Active Airbnb listings by property size in Norcross

One-bedroom units dominate the supply in Norcross with 45 of the 87 active listings, while 2-bedroom (15) and 3-bedroom (18) properties are far less common. The relative scarcity of larger units could signal less competition and more pricing power for investors targeting the 2- or 3-bedroom segment.

Average daily rate (ADR) by property size in Norcross

ADR scales sharply with property size in Norcross: 1-bedroom listings average $75, 2-bedrooms command $120, and 3-bedrooms reach $188 per night. The jump from 2 to 3 bedrooms — a $68 premium — looks especially compelling for investors willing to operate larger properties, though occupancy rates should be weighed alongside nightly rates.

Average RevPAN by property size in Norcross

Three-bedroom properties lead in RevPAN at $50 per available night, with 2-bedrooms close behind at $46, while 1-bedroom units trail significantly at just $25. This gap underscores that despite lower occupancy, larger units generate meaningfully more revenue per night of availability due to their higher ADR.

Average occupancy rates by property size in Norcross

Two-bedroom listings achieve the highest occupancy in Norcross at 38%, followed by 1-bedrooms at 34%, while 3-bedroom properties lag at 27%. The lower occupancy for 3-bedrooms is offset by their substantially higher ADR, but investors should plan for more vacant nights and less predictable cash flow with larger units.

Average monthly revenue by property size in Norcross

Monthly revenue differences are stark across property sizes: 3-bedroom listings average $1,890 per month, 2-bedrooms bring in $1,469, and 1-bedroom units generate just $551. The 1-bedroom segment, despite dominating supply, produces roughly a third of what a 2-bedroom earns — a meaningful consideration for investors evaluating which configuration to pursue.

Average annual revenue by property size in Norcross

Three-bedroom properties offer the strongest annual revenue potential in Norcross at $22,688, more than triple the $6,612 earned by 1-bedroom units. Two-bedroom listings land at $17,631 annually, representing a solid middle ground that balances revenue potential with more manageable operating costs and higher occupancy.

Most common amenities for Airbnb listings in Norcross

Parking is nearly universal at 99% of Norcross listings, followed by kitchen (91%), washer (90%), self check-in (81%), and dryer (81%) — signaling that guests expect a fully equipped, home-like experience. Differentiating amenities like pools (10%), EV chargers (8%), and pet-friendliness (32%) remain relatively uncommon, presenting opportunities for hosts to stand out in a competitive market.

Understanding Norcross's ROI Score: 34/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Norcross's ROI score of 34 out of 100 places it in the "Limited investment potential" band, reflecting average revenue-to-price and supply/demand metrics that are weighed down by below-average occupancy stability and market growth trends. The rapid 152% surge in new listings without a corresponding lift in demand fundamentals is a key concern that investors should monitor closely. Pairing this data with thorough local regulatory research and property-specific underwriting is essential before committing to this market.

Short-Term Rental Regulations in Norcross

Understanding local STR regulations is essential before investing in Norcross. Here's the current regulatory landscape:

Permit Requirements

Operators in Norcross, Georgia may need to obtain a short-term rental permit or business license before listing a property. Investors should verify current requirements directly with the City of Norcross and Gwinnett County, as local rules can change and enforcement varies.

Key Restrictions

Common restrictions in Georgia suburban markets include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules can also impose additional limitations, so prospective hosts should review any applicable covenants before purchasing or converting a property.

Tax Obligations

Short-term rental hosts in Georgia are typically subject to state sales tax and local hotel/motel occupancy taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm compliance with both state and Gwinnett County tax obligations.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Norcross can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"With a 152% year-over-year increase in active listings, supply in Norcross is growing rapidly — a trend that could pressure occupancy and rates if demand doesn't keep pace over the next 12–18 months. Seasonal revenue data suggests summer months (particularly July at $1,513) will continue to anchor earnings, but the gap between peak and off-peak months means investors should budget for slower winter stretches around $843–$953. We estimate ADR could remain relatively flat or see only modest movement in the $130–$140 range, and occupancy may face downward pressure as new listings absorb demand. Investors should treat this as a wait-and-watch market unless they identify a specific property-level edge."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Norcross, GA

What is the average Airbnb occupancy rate in Norcross?

The average Airbnb occupancy rate in Norcross is currently 33%, which is roughly in line with the Georgia state average of 32%. Occupancy varies by property size — 2-bedroom units lead at 38%, while 3-bedroom listings average 27%. Individual performance can differ significantly based on pricing strategy, listing quality, and guest reviews.

How much do Airbnb hosts make in Norcross?

Airbnb hosts in Norcross earn an average of $1,170 per month or approximately $14,040 annually, based on the trailing 12 months of historical booking data. Larger properties tend to earn more: 3-bedroom listings average $1,890 per month ($22,688 annually), while 1-bedroom units average $551 per month ($6,612 annually). Actual income depends on factors like location, amenities, and how well the property is managed.

Is Norcross a good market for Airbnb investment?

Norcross currently carries an ROI score of 34 out of 100, indicating limited investment potential based on available data. Below-average occupancy stability and market growth trends are key concerns, and the rapid increase in supply (152% year-over-year listing growth) adds competitive pressure. That said, well-positioned properties — particularly 2- and 3-bedroom units — can outperform the market average. Deeper property-specific analysis is recommended before investing here.

What is the average daily rate (ADR) for Airbnb in Norcross?

The average daily rate for Airbnb listings in Norcross is $132, which is considerably lower than the Georgia state average of $299. ADR scales with property size: 1-bedroom listings average $75, 2-bedroom units average $120, and 3-bedroom properties command about $188 per night.

Are short-term rentals legal in Norcross?

Short-term rentals are generally permitted in the Norcross, Georgia area, though hosts may need to obtain permits or business licenses and comply with local zoning, noise, and occupancy regulations. Rules can vary at the city and county level, so investors should check directly with Norcross municipal offices and Gwinnett County for the latest requirements before listing a property.

When is peak season for Airbnb in Norcross?

Peak season in Norcross runs through the summer months, with July delivering the highest average revenue at $1,513. May ($1,364) and August ($1,277) also perform well. The slowest period falls in winter, particularly February at $843. This seasonal spread of roughly $670 between peak and trough months is worth factoring into cash-flow planning.

How many Airbnbs are there in Norcross?

There are currently 87 active Airbnb listings in Norcross as of April 2026. The market has experienced significant supply growth, with a 152% year-over-year increase in active listings. One-bedroom units make up the largest share of supply at 45 listings, followed by 3-bedrooms (18) and 2-bedrooms (15).

How is Airbnb revenue calculated in Norcross?

The annual and monthly revenue figures for Norcross are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Norcross and surrounding areas
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity distribution across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations can change; investors should verify current requirements before purchasing or listing a property.