Norfolk, NE Airbnb Market Data, Statistics, and Occupancy Rates

Norfolk Short-Term Rental Market Overview

Norfolk, NE is a compact short-term rental market with just 21 active Airbnb listings and an average annual revenue of $19,408 per property. While occupancy sits at 24% — below Nebraska's 32% state average — the favorable supply/demand balance and reasonable home values around $394K create a window for investors willing to operate in a smaller market. Year-over-year listing growth of 132% signals rising host interest, suggesting the market is still being discovered.

Key Market Statistics

According to Rabbu market data, the Norfolk short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Norfolk

Norfolk's accessible property prices paired with an above-average supply/demand balance make it appealing for investors seeking steady, if modest, STR cash flow in a market that hasn't been oversaturated.

Expert Market Assessment

"Norfolk presents a moderate opportunity for STR investors, best suited for those comfortable with a smaller, emerging market. The ROI score of 57 out of 100 — rated as an "Attractive Opportunity" — reflects average revenue-to-price and occupancy metrics buoyed by a favorable supply/demand dynamic. Seasonality is notable: January leads at $2,340 in average revenue while April dips to just $891, creating a spread that investors need to account for in cash-flow planning. Properties that can capture both winter traveler demand and summer bookings stand the best chance of performing above market averages."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Norfolk

Average revenue by month in Norfolk

Norfolk shows pronounced seasonality, with January topping the chart at $2,340 and April bottoming out at just $891 — a nearly 2.6x spread between peak and trough. A secondary revenue bump appears in June ($1,899) and the fall/winter months remain relatively stable in the $1,350–$1,785 range, suggesting consistent demand outside the spring lull.

Active Airbnb listings by property size in Norfolk

The Norfolk market is heavily concentrated in 3-bedroom properties, which account for all 12 listings with size data available. This homogeneity means there could be untapped opportunity for investors willing to offer differentiated property sizes — such as smaller units for solo travelers or larger homes for group stays.

Average daily rate (ADR) by property size in Norfolk

Three-bedroom properties in Norfolk command an ADR of $142, sitting below the overall market average of $157. This gap suggests that some non-standard or specialty listings in the market may be pricing at a premium, and 3-bedroom investors should focus on occupancy optimization rather than rate maximization.

Average RevPAN by property size in Norfolk

Three-bedroom listings deliver a RevPAN of $32, reflecting the combination of a $142 ADR and 23% occupancy. This per-night yield underscores the importance of driving bookings through competitive pricing and strong listing quality, as the margin between breakeven and profitability can be thin at this level.

Average occupancy rates by property size in Norfolk

Three-bedroom properties average a 23% occupancy rate — slightly below the market-wide 24% — meaning these homes are booked roughly 7 nights per month. Investors should anticipate many vacant nights and plan accordingly with flexible cancellation policies and dynamic pricing strategies to maximize fill rates.

Average monthly revenue by property size in Norfolk

Three-bedroom listings bring in an average of $1,592 per month, closely tracking the overall market monthly average of $1,617. This consistency suggests that 3-bedroom homes are representative of the broader Norfolk STR experience, and meaningful revenue differentiation would likely require a distinct property type or premium amenities.

Average annual revenue by property size in Norfolk

At $19,109 annually, 3-bedroom properties in Norfolk generate revenue that aligns closely with the market average of $19,408. Against average home values of roughly $394K, this yields a gross revenue-to-price ratio of about 4.9%, which is modest but may work for investors with lower acquisition costs or those supplementing with mid-term rental strategies.

Most common amenities for Airbnb listings in Norfolk

Kitchens and parking top the amenity list at 95% prevalence, followed by washer/dryer at 91% — signaling that guests in Norfolk expect the comforts of a fully functional home. Self check-in (76%) and outdoor features like backyards (57%) and patios (52%) are also common, while hot tubs and lake access remain rare at just 5%, potentially offering differentiation opportunities for investors willing to add premium features.

Understanding Norfolk's ROI Score: 57/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Norfolk's ROI score of 57 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where revenue-to-price ratios and occupancy stability are average but the supply/demand balance works in investors' favor. The limited competition — just 21 active listings — is a meaningful advantage, though it also means the market can shift quickly as new supply enters. Pairing this data with thorough local regulatory research and a conservative cash-flow model will help investors make a well-informed decision.

Short-Term Rental Regulations in Norfolk

Understanding local STR regulations is essential before investing in Norfolk. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Norfolk, Nebraska may be required to obtain a business permit or register their property with local authorities. Investors should verify current permit and licensing requirements directly with the City of Norfolk and the State of Nebraska before listing.

Key Restrictions

Common STR restrictions in similar Nebraska markets can include occupancy limits, parking requirements, noise ordinances, and minimum stay rules. HOA covenants may impose additional limitations, so reviewing any applicable community agreements is essential before purchasing an investment property.

Tax Obligations

STR hosts in Nebraska are generally subject to state sales tax and local lodging or occupancy taxes on short-term rental income. Many booking platforms collect and remit some of these taxes automatically, but hosts should confirm their full obligations with the Nebraska Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Norfolk can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Norfolk's STR market is expected to continue its growth trajectory as new hosts enter the market, though the rapid 132% year-over-year listing increase may moderate as the base matures. Seasonal patterns suggest revenue could remain strongest in the winter and early summer months, with ADR potentially holding steady around $155–$165 given the market's practical, mid-range positioning. Occupancy rates may face some pressure from rising supply, but the above-average supply/demand balance indicates demand hasn't yet been saturated. Investors should plan for softer months — particularly April — and budget conservatively around $1,400–$1,700 in average monthly revenue."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Norfolk, NE

What is the average Airbnb occupancy rate in Norfolk?

The average Airbnb occupancy rate in Norfolk, NE is currently 24%, which falls below the Nebraska state average of 32%. This means properties are booked roughly one out of every four available nights on average, though individual results can vary significantly depending on pricing strategy, property quality, and seasonal timing.

How much do Airbnb hosts make in Norfolk?

On average, Airbnb hosts in Norfolk earn approximately $1,617 per month or $19,408 per year based on trailing 12-month booking data. Monthly revenue varies considerably by season, ranging from a low of around $891 in April to a high of about $2,340 in January. Hosts who optimize pricing and amenities may earn above these averages.

Is Norfolk a good market for Airbnb investment?

Norfolk earns a Rabbu ROI Score of 57 out of 100, placing it in the "Attractive Opportunity" category. The market benefits from an above-average supply/demand balance — with only 21 active listings — and property values averaging around $394K, which keeps the barrier to entry relatively low. However, occupancy at 24% and meaningful seasonal swings mean investors should plan conservatively and ensure their property stands out through quality and competitive pricing.

What is the average daily rate (ADR) for Airbnb in Norfolk?

The average daily rate for Airbnb listings in Norfolk is $157, which is slightly below the Nebraska state average of $172. For 3-bedroom properties specifically — the dominant listing type — the ADR comes in at $142. This pricing reflects Norfolk's positioning as a practical, value-oriented market rather than a luxury destination.

Are short-term rentals legal in Norfolk?

Short-term rentals can be operated in Norfolk, NE, but hosts may need to comply with local permitting, zoning, and tax requirements. Regulations can change, so it's important to check with the City of Norfolk and relevant Nebraska state agencies for the most current rules before launching a listing.

When is peak season for Airbnb in Norfolk?

Peak season for Airbnb in Norfolk is January, when average revenue reaches $2,340 — well above the annual monthly average of $1,617. June also performs strongly at $1,899. The softest month is April at $891, so investors should budget for notable seasonal dips and consider adjusting nightly rates and minimum stays to maximize bookings during slower periods.

How many Airbnbs are there in Norfolk?

As of April 2026, there are 21 active Airbnb listings in Norfolk, NE. The market has seen significant growth with a 132% year-over-year increase in listings. The vast majority of these properties are 3-bedroom homes, which dominate the local supply.

How is Airbnb revenue calculated in Norfolk?

The annual and monthly revenue figures for Norfolk are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while still reflecting seasonal peaks and slower months because each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Norfolk, NE market
• Average daily rates, occupancy rates, and RevPAN metrics tracked over time
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Property size breakdowns for listings, rates, occupancy, and revenue
• Data sourced from Rabbu proprietary analytics and the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify with the relevant city and state authorities before investing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.