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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Norfork presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Norfork, Arkansas sits in the heart of Ozark lake country, where outdoor recreation drives a seasonal but meaningful short-term rental market. With only 17 active Airbnb listings and an average daily rate of $210—above the $192 state average—supply remains tight relative to the area's draw as a fishing and lakeside getaway destination. Annual revenue averages $26,004 per listing, though a 14% occupancy rate well below the 26% state average signals that income is heavily concentrated in the warmer months, making deal selection and pricing strategy critical for investors entering this micro-market.
According to Rabbu market data, the Norfork short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 17 |
| Average Daily Rate (ADR) | vs. $192 state avg. | $210 |
| Average Occupancy Rate | vs. 26% state avg. | 14% |
| RevPAN | ADR * Occupancy Rate | $28 |
| Average Monthly Revenue | Historical 12-month average | $2,167 |
| Average Annual Revenue | Historical 12-month average | $26,004 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Norfork appeals to investors seeking an above-average revenue-to-price ratio in a small, recreation-driven market where supply remains limited but seasonal demand patterns require careful financial planning.
Key investment factors
"Norfork represents a competitive but niche opportunity best suited for investors comfortable with pronounced seasonality. Revenue peaks sharply in July at $4,686 per listing and drops to just $612 in January, creating a roughly 7.7x spread between the strongest and weakest months. The above-average revenue-to-price ratio and favorable supply/demand balance are encouraging, though below-average occupancy stability means cash-flow planning needs to account for extended slow periods. Investors who target 3-bedroom properties and optimize for summer and early-fall bookings stand to capture the bulk of this market's earning potential."
— Rabbu Market Analysis Team
Norfork's revenue curve is steeply seasonal: July leads at $4,686 per listing while January bottoms out at just $612, a nearly 8x gap that underscores the importance of summer bookings. The June–August corridor accounts for a disproportionate share of annual income, with October ($2,412) providing a notable secondary shoulder-season bump likely tied to fall foliage and cooler-weather fishing.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$612 |
| February |
|
$719 |
| March |
|
$2,082 |
| April |
|
$1,573 |
| May |
|
$1,984 |
| June |
|
$2,891 |
| July |
|
$4,686 |
| August |
|
$3,671 |
| September |
|
$2,163 |
| October |
|
$2,412 |
| November |
|
$1,965 |
| December |
|
$1,241 |
The market's 17 listings are concentrated in 2-bedroom (5 listings) and 3-bedroom (6 listings) configurations, with no data on larger or smaller units, suggesting the remaining inventory may be studios, 1-bedrooms, or 4+ bedrooms in very small numbers. This tight supply across just two primary sizes means investors adding a well-differentiated property in either category could capture meaningful market share.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
5 |
| 3 bedrooms |
|
6 |
ADR steps up from $194 for 2-bedroom properties to $229 for 3-bedrooms, an 18% premium that likely reflects the added space and guest capacity valued by families and groups visiting the lake. Given that the cost difference to acquire a 3-bedroom over a 2-bedroom may be modest in a rural market like Norfork, the ADR premium makes 3-bedroom units look particularly attractive on a rate basis.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$194 |
| 3 bedrooms |
|
$229 |
Three-bedroom listings deliver $33 in RevPAN versus just $20 for 2-bedrooms, a 65% advantage that reflects both their higher nightly rates and somewhat better occupancy. This gap suggests that 3-bedroom properties are substantially more efficient at converting available nights into revenue in the Norfork market.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$20 |
| 3 bedrooms |
|
$33 |
Occupancy rates are low across the board—11% for 2-bedrooms and 15% for 3-bedrooms—both well below the 26% Arkansas state average. While the seasonal nature of Norfork's lake-driven tourism largely explains these figures, investors should factor in significant vacant stretches during the off-season when projecting cash flow.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
11% |
| 3 bedrooms |
|
15% |
Three-bedroom properties earn an average of $3,293 per month, more than double the $1,461 generated by 2-bedroom units. This 2.25x monthly revenue advantage makes 3-bedrooms the clear revenue leader and the configuration most likely to cover carrying costs during slower periods.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$1,461 |
| 3 bedrooms |
|
$3,293 |
At $39,524 per year, 3-bedroom listings generate more than twice the $17,533 annual revenue of 2-bedroom units. Against an average home value of $427,301, the 3-bedroom revenue figures offer a more viable path to positive returns, though investors should carefully analyze acquisition costs by property size in this micro-market.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$17,533 |
| 3 bedrooms |
|
$39,524 |
Every listing in Norfork includes a kitchen, and 88% offer parking, while BBQ grills (82%), washers and dryers (77%), and patios or balconies (71%) round out the essentials—signaling that guests expect a comfortable, self-sufficient vacation home experience. Waterfront access (35%) and lake access (6%) are present but far from standard, suggesting that properties with direct water amenities could command a premium in this recreation-focused market.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
100% |
| Parking |
|
88% |
| BBQ Grill |
|
82% |
| Dryer |
|
77% |
| Washer |
|
77% |
| Patio or Balcony |
|
71% |
| Self Check-in |
|
71% |
| Backyard |
|
41% |
| Outdoor Furniture |
|
41% |
| Pets |
|
41% |
| Waterfront |
|
35% |
| Workspace |
|
24% |
| Lake Access |
|
6% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Norfork Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Above average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Above average | 15% |
Norfork's ROI Score of 48 out of 100 places it in the 'Competitive Opportunity' band, reflecting a market where strong revenue-to-price ratios and a favorable supply/demand balance are offset by below-average occupancy stability. The pronounced seasonality—with most income generated between June and October—means investors need to plan for lean winter months when evaluating cash-flow viability. Pairing this data with thorough local regulatory research and a conservative off-season budget will help investors determine whether Norfork's upside justifies the seasonal risk.
Understanding local STR regulations is essential before investing in Norfork. Here's the current regulatory landscape:
Investors looking at Norfork, Arkansas should verify whether the city or Baxter County requires a short-term rental permit or business license before listing a property. Arkansas does not impose a statewide STR registration mandate, but local jurisdictions may have their own requirements, so checking directly with city or county officials is essential.
Common restrictions that may apply to STRs in smaller Arkansas communities include occupancy limits, noise ordinances, parking requirements, and rules set by homeowners associations. Investors should also be aware that some areas impose minimum-stay requirements or cap the number of permitted rental properties in a given zone.
Arkansas imposes state sales tax and a tourism tax on short-term accommodations, and Baxter County or the city of Norfork may levy additional local lodging taxes. Many booking platforms collect and remit these taxes automatically, but hosts should confirm compliance with both state and local tax authorities.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Norfork can provide current regulatory guidance.
Financing an Airbnb investment in Norfork requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Norfork's STR market is likely to see continued seasonal demand spikes in the June–August corridor, with July revenues potentially sustaining levels near $4,500–$5,000 for well-positioned 3-bedroom properties. Year-over-year listing growth of 118% suggests rising investor interest, which could put modest downward pressure on occupancy if new supply isn't matched by proportional demand increases. ADR may hold steady or inch up 1–3% given the area's limited inventory, but investors should budget conservatively for off-season months when revenue can dip below $700."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.
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