Norman, OK Airbnb Market Data, Statistics, and Occupancy Rates

Norman Short-Term Rental Market Overview

Norman, OK offers a competitive short-term rental landscape shaped by its role as a university city and event-driven destination. With 205 active Airbnb listings, an average daily rate of $206, and average annual revenue of $21,050, the market rewards investors who source deals carefully. Occupancy sits at 26% — slightly below the Oklahoma state average of 28% — so property selection and pricing strategy matter more here than in higher-occupancy markets. Larger properties significantly outperform smaller ones on revenue, pointing to clear opportunities for investors targeting group-friendly configurations.

Key Market Statistics

According to Rabbu market data, the Norman short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Norman

Norman's university-driven demand and event calendar give STR investors a recurring base of guests, though rising competition makes deal selectivity essential.

Expert Market Assessment

"Norman presents a moderate opportunity that rewards disciplined investors rather than passive ones. The ROI score of 53 out of 100 reflects average revenue-to-price ratios and below-average occupancy stability, meaning cash flow can be lumpy across the calendar year. Seasonality is a defining feature — revenue swings from a low of around $1,047 in January to $2,433 in August, a spread of more than 130%. Investors who target larger properties and time their pricing around fall football season and university events will be best positioned to capture the market's upside while managing its softer months."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Norman

Average revenue by month in Norman

Norman's revenue cycle follows a clear seasonal pattern, peaking in August at $2,433 and hitting its low in January at $1,047 — a gap of more than $1,300 between the best and worst months. Fall months (August through November) consistently outperform, likely driven by OU football and university events, while the winter lull from December through February requires pricing adjustments to maintain bookings.

Active Airbnb listings by property size in Norman

Three-bedroom listings dominate Norman's supply with 78 active listings, followed by 2-bedrooms at 54 — together these two sizes account for nearly two-thirds of the market. Larger properties (5 bedrooms and 6+) are notably scarce at just 12 combined listings, which may represent an undersupplied niche for investors targeting group travel and event accommodations.

Average daily rate (ADR) by property size in Norman

ADR climbs steeply with bedroom count in Norman: 1-bedroom units average just $89 per night, while 5-bedroom properties command $567 and 6+ bedrooms reach $631. The sharpest rate jump occurs between 3 bedrooms ($193) and 4 bedrooms ($366), suggesting that properties crossing the 4-bedroom threshold can capture a meaningful pricing premium.

Average RevPAN by property size in Norman

Five-bedroom properties deliver the strongest RevPAN at $143, significantly outpacing all other sizes and reflecting both high nightly rates and reasonable occupancy. Interestingly, 6+ bedroom units drop to $122 in RevPAN despite their higher ADR, suggesting that their lower 19% occupancy rate partially offsets the rate premium — a consideration for investors weighing the largest configurations.

Average occupancy rates by property size in Norman

Two-bedroom listings lead occupancy at 30%, making them the most consistently booked property type in Norman. Studios lag considerably at 17%, and 6+ bedroom properties also underperform at 19%, indicating that both the smallest and largest units face booking challenges — investors prioritizing cash-flow stability may find the 2- to 4-bedroom range most reliable.

Average monthly revenue by property size in Norman

Monthly revenue scales dramatically with size: 5-bedroom properties lead at $5,003 per month, roughly five times what a studio earns ($828). The jump from 3-bedroom ($1,714) to 4-bedroom ($2,813) represents a 64% revenue increase, making the 4-bedroom tier a compelling sweet spot for investors seeking strong returns without the operational complexity of the largest homes.

Average annual revenue by property size in Norman

At $60,046 in annual revenue, 5-bedroom properties are the clear top earners in Norman, followed by 6+ bedrooms at $56,023 and 4-bedrooms at $33,765. For context, the market-wide average of $21,050 sits closest to the 3-bedroom tier ($20,573), meaning investors need to target 4+ bedroom properties to meaningfully outperform the market average.

Most common amenities for Airbnb listings in Norman

Parking (97%) and a full kitchen (97%) are near-universal in Norman's listings, reflecting baseline guest expectations in this car-dependent market. Self check-in (90%), washer (88%), and dryer (85%) round out the top five, while differentiators like pools (9%) and hot tubs (6%) remain rare — suggesting these premium amenities could help a listing stand out in a market where most properties offer similar core features.

Understanding Norman's ROI Score: 53/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Norman's ROI Score of 53 out of 100 places it in the Competitive Opportunity band, meaning the market has real demand drivers but requires more selective deal sourcing to achieve strong returns. The revenue-to-price ratio and market growth trend both rate average, while occupancy stability scores below average — a reflection of the pronounced seasonality tied to the university calendar. Pairing this data with thorough local regulatory research and a focus on larger, event-friendly properties can help investors identify pockets of outperformance within an otherwise competitive landscape.

Short-Term Rental Regulations in Norman

Understanding local STR regulations is essential before investing in Norman. Here's the current regulatory landscape:

Permit Requirements

The City of Norman, Oklahoma may require short-term rental operators to obtain a permit or business license before listing a property. Investors should verify current registration requirements directly with the City of Norman's planning or licensing department, as local rules can change.

Key Restrictions

Common restrictions in Oklahoma STR markets include occupancy limits, minimum-stay requirements, noise ordinances, and parking regulations. HOA covenants may impose additional limitations, and some neighborhoods could have overlay districts that restrict or prohibit short-term rentals entirely — always confirm with local authorities and review any applicable HOA documents before purchasing.

Tax Obligations

Short-term rental hosts in Oklahoma are typically subject to state and local lodging taxes, including the Oklahoma Tourism Promotion Act tax. Many booking platforms collect and remit these taxes automatically, but investors should confirm their obligations with the Oklahoma Tax Commission and the City of Norman to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Norman can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Norman's STR market is expected to remain steady but selective. Seasonality data shows August and November as the strongest revenue months — likely tied to University of Oklahoma football and move-in demand — suggesting occupancy could hover in the 25–30% range during peak periods and dip into the low 20s during slower winter months. With year-over-year listing growth at 116%, new supply is entering the market rapidly, which could put moderate downward pressure on ADR unless demand keeps pace. Investors should anticipate flat to modest ADR growth of 1–3% and plan for revenue concentration around fall and late-spring events."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Norman, OK

What is the average Airbnb occupancy rate in Norman?

The average Airbnb occupancy rate in Norman is currently 26%, which falls slightly below the Oklahoma state average of 28%. Occupancy varies meaningfully by property size — 2-bedroom listings lead at 30%, while studios trail at 17%. Investors targeting mid-sized properties tend to see the most consistent booking activity.

How much do Airbnb hosts make in Norman?

On average, Airbnb hosts in Norman earn approximately $1,754 per month or $21,050 per year based on trailing 12-month booking data. Revenue scales significantly with property size: 5-bedroom properties average $5,003 monthly ($60,046 annually), while 1-bedroom units bring in around $1,029 per month. Individual results depend on property quality, location, pricing strategy, and operational management.

Is Norman a good market for Airbnb investment?

Norman carries a Rabbu ROI Score of 53 out of 100, classified as a Competitive Opportunity. The market benefits from university-related demand and event-driven traffic, but occupancy stability is below average and competition is growing — active listings have increased 116% year over year. Investors who select larger properties and manage pricing around seasonal peaks can find worthwhile returns, though careful deal sourcing is essential.

What is the average daily rate (ADR) for Airbnb in Norman?

The average daily rate for Airbnb listings in Norman is $206, slightly below the Oklahoma state average of $219. ADR rises sharply with property size: 1-bedroom listings average $89 per night, 3-bedrooms average $193, and 5-bedrooms command $567 per night. Larger properties capture a premium that reflects Norman's demand for group accommodations during events and game weekends.

Are short-term rentals legal in Norman?

Short-term rentals are generally permitted in Norman, OK, though hosts may need to obtain local permits or a business license. Regulations can vary by neighborhood and may include occupancy limits, noise ordinances, and parking requirements. HOA rules can add further restrictions. We recommend verifying the latest requirements with the City of Norman directly before investing.

When is peak season for Airbnb in Norman?

Peak season for Airbnb in Norman centers around late summer and fall. August is the highest-revenue month at $2,433 on average, followed by November at $2,354 and September at $2,205 — months that align closely with the University of Oklahoma's football season and academic calendar. January and February are the slowest months, averaging around $1,047–$1,058 in revenue.

How many Airbnbs are there in Norman?

As of April 2026, there are 205 active Airbnb listings in Norman. The supply is heavily weighted toward 3-bedroom properties (78 listings) and 2-bedroom units (54 listings), with smaller counts of studios (6) and 5+ bedroom homes (12). Active listings have grown 116% year over year, reflecting increasing investor interest in the market.

How is Airbnb revenue calculated in Norman?

The annual and monthly revenue figures for Norman are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks (like August at $2,433) and slower months (like January at $1,047). Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue trends based on trailing 12-month booking data
• Property value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026; market conditions can shift due to regulatory changes, economic factors, or seasonal variation. Individual property results will vary based on location, condition, pricing strategy, and management quality.