North Adams, MA Airbnb Market Data, Statistics, and Occupancy Rates

North Adams Short-Term Rental Market Overview

North Adams, MA earns an ROI score of 76 out of 100, placing it in the Standout Opportunity tier for short-term rental investors. With an average home value of $324,802 and trailing-twelve-month annual revenue of $32,057, the revenue-to-price ratio ranks above average for the state. The market is small — just 46 active Airbnb listings — but its proximity to cultural attractions like MASS MoCA and the Berkshire hills drives pronounced summer demand, with August revenue topping $5,408 per listing.

Key Market Statistics

According to Rabbu market data, the North Adams short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider North Adams

Investors are drawn to North Adams for its favorable revenue-to-price ratio, above-average occupancy stability, and a compact supply environment where a well-positioned property can stand out quickly.

Expert Market Assessment

"North Adams presents a compelling opportunity for investors comfortable with pronounced seasonality. July and August drive the bulk of annual revenue — combining for over $10,500 in average monthly earnings — while March and April represent the softest months at roughly $1,345 each. The above-average revenue-to-price ratio and occupancy stability help offset this seasonal swing and support a Standout Opportunity designation. With only 46 active listings and growing interest in the Berkshires as a year-round destination, the market rewards operators who maximize peak-season returns and maintain competitive pricing through quieter months."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in North Adams

Average revenue by month in North Adams

North Adams shows sharp seasonality, with August ($5,408) and July ($5,105) delivering roughly four times the revenue of the slowest months — March ($1,344) and April ($1,347). A secondary shoulder peak in October ($3,075) reflects fall foliage demand, while winter holidays lift December ($2,487) above its neighbors.

Active Airbnb listings by property size in North Adams

Three-bedroom properties dominate supply with 16 of the 46 active listings, followed by 2-bedrooms (12) and 1-bedrooms (10). Four-bedroom listings are the scarcest at just 7 units, which may represent a supply gap worth exploring given their significantly higher revenue potential.

Average daily rate (ADR) by property size in North Adams

ADR nearly triples from 1-bedroom ($114) to 4-bedroom ($342) listings, with the steepest jump occurring between 1- and 2-bedroom units. The premium commanded by 4-bedroom properties — roughly $112 more per night than 3-bedrooms — suggests families and groups are willing to pay substantially for extra space.

Average RevPAN by property size in North Adams

RevPAN climbs steadily with property size, from $34 for 1-bedroom units to $90 for 4-bedrooms, indicating that larger properties generate meaningfully more revenue per available night even after accounting for slightly lower occupancy. The gap between 2-bedroom ($61) and 3-bedroom ($63) RevPAN is narrow, suggesting the bigger return jump comes at the 4-bedroom tier.

Average occupancy rates by property size in North Adams

Occupancy is fairly uniform across property sizes, ranging from 26% for 4-bedroom listings to 30% for 1- and 2-bedroom units. This tight band means cash-flow differences between sizes are driven more by rate than by fill rates, favoring larger properties that command higher nightly prices.

Average monthly revenue by property size in North Adams

Four-bedroom listings lead monthly revenue at $4,437, nearly triple the $1,519 earned by 1-bedroom units. The jump from 3-bedrooms ($2,555) to 4-bedrooms is especially notable — an additional $1,882 per month — making the larger configuration the clear top earner on a per-property basis.

Average annual revenue by property size in North Adams

Annual revenue ranges from $18,232 for 1-bedroom properties to $53,251 for 4-bedrooms, a nearly 3× difference that underscores the premium investors can capture by targeting larger homes. Even 3-bedroom listings, at $30,669 per year, deliver solid returns relative to the market's affordable home values.

Most common amenities for Airbnb listings in North Adams

Kitchens and parking are universal (100% of listings), reflecting the self-catering, car-dependent nature of this Berkshires market. Self check-in (80%), backyards (74%), and dedicated workspaces (70%) round out the top tier, signaling that guests expect home-like convenience and outdoor space — while differentiators like hot tubs (7%) and EV chargers (9%) remain rare and could set a listing apart.

Understanding North Adams's ROI Score: 76/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

North Adams earns a 76 out of 100 on Rabbu's ROI Score, landing it in the Standout Opportunity band. The score is powered by an above-average revenue-to-price ratio (weighted at 40%) and above-average occupancy stability (30%), while market growth trend also rates above average and supply/demand balance comes in at average. Investors should pair these encouraging metrics with thorough local regulatory research to confirm that permit availability and tax obligations align with their investment plan.

Short-Term Rental Regulations in North Adams

Understanding local STR regulations is essential before investing in North Adams. Here's the current regulatory landscape:

Permit Requirements

North Adams, MA may require short-term rental operators to obtain a local permit or register their property before listing. Investors should verify current requirements with the City of North Adams and the Commonwealth of Massachusetts, as regulations can change.

Key Restrictions

Common restrictions in Massachusetts municipalities can include occupancy limits, minimum-stay requirements, noise and parking standards, and caps on the number of permits issued. HOA or condo association rules may impose additional limitations, so reviewing governing documents before purchasing is essential.

Tax Obligations

Massachusetts imposes a state room occupancy excise tax on short-term rentals, and local communities may levy an additional local option tax. Platforms like Airbnb often collect and remit these taxes on behalf of hosts, but operators should confirm compliance with the Massachusetts Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in North Adams can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, North Adams is expected to sustain its strong summer peak while benefiting from steady shoulder-season demand in September, October, and the winter holiday stretch. Occupancy could settle in the 28–32% range annually, but ADR may edge up 2–4% as the listing base matures and hosts continue optimizing pricing. The 92% year-over-year growth in active listings signals rising investor interest, so new entrants should monitor whether supply begins to outpace demand. Still, the above-average market growth trend and limited existing inventory suggest the window for early-mover advantage remains open."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in North Adams, MA

What is the average Airbnb occupancy rate in North Adams?

The average occupancy rate for Airbnb listings in North Adams is currently 29%, which is below the Massachusetts state average of 44%. Occupancy tends to be seasonal, peaking during summer months when cultural tourism and outdoor recreation drive visitation. Across property sizes, rates range from 26% for 4-bedroom listings to 30% for 1- and 2-bedroom units.

How much do Airbnb hosts make in North Adams?

Based on trailing 12-month booking data, the average Airbnb host in North Adams earns approximately $2,671 per month and $32,057 per year. Revenue varies significantly by property size — 4-bedroom listings average $53,251 annually, while 1-bedroom units bring in about $18,232. Summer months like July and August are by far the highest-earning periods.

Is North Adams a good market for Airbnb investment?

North Adams scores 76 out of 100 on Rabbu's ROI Score, earning a Standout Opportunity designation. The market benefits from an above-average revenue-to-price ratio, strong occupancy stability, and positive growth trends. With average home values around $324,802 and annual STR revenue averaging $32,057, the yield profile is attractive relative to many Massachusetts markets. Investors should be prepared for seasonal revenue swings and verify local regulatory requirements.

What is the average daily rate (ADR) for Airbnb in North Adams?

The current average daily rate in North Adams is $217, well below the Massachusetts state average of $582. ADR scales with property size, ranging from $114 for 1-bedroom listings to $342 for 4-bedroom properties. The lower ADR reflects the market's affordability and rural character, but when paired with reasonable acquisition costs, it supports a healthy revenue-to-price ratio.

Are short-term rentals legal in North Adams?

Short-term rentals operate in North Adams, but hosts should confirm current permitting and registration requirements with local authorities and the Commonwealth of Massachusetts. Regulations can evolve, and compliance with state occupancy tax obligations is also required. Checking for any HOA restrictions is recommended before purchasing an investment property.

When is peak season for Airbnb in North Adams?

Peak season in North Adams runs from July through October, with August generating the highest average monthly revenue at $5,408 and July close behind at $5,105. Fall foliage season keeps October strong at $3,075. The slowest months are March and April, when average revenue dips to around $1,345, creating a roughly 4:1 spread between peak and trough months.

How many Airbnbs are there in North Adams?

There are currently 46 active Airbnb listings in North Adams. The supply is distributed across property sizes, with 3-bedroom listings being the most common (16 listings), followed by 2-bedrooms (12), 1-bedrooms (10), and 4-bedrooms (7). Active listings have grown 92% year over year, signaling increasing investor interest in this market.

How is Airbnb revenue calculated in North Adams?

The annual and monthly revenue figures for North Adams are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and zip code
• Occupancy rates, average daily rates, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Home value benchmarks from the Zillow Home Value Index (ZHVI)
• Data from multiple providers combined and quality-checked for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of the dates noted and may not capture very recent market shifts. Local regulations, tax obligations, and permit requirements are subject to change — always verify with municipal and state authorities before investing.