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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
North Charleston offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
North Charleston earns an ROI score of 71 out of 100, placing it in the "Attractive Opportunity" tier for short-term rental investors. With an average annual revenue of $33,891 against average home values of $429,866, the market delivers an above-average revenue-to-price ratio that stands out in the South Carolina landscape. The area's proximity to Charleston's historic district, military installations, and a growing events calendar helps sustain demand across multiple traveler segments, while the current ADR of $166 sits well below the $358 state average — signaling a value-oriented market with room for strategic pricing.
According to Rabbu market data, the North Charleston short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 430 |
| Average Daily Rate (ADR) | vs. $358 state avg. | $166 |
| Average Occupancy Rate | vs. 38% state avg. | 36% |
| RevPAN | ADR * Occupancy Rate | $60 |
| Average Monthly Revenue | Historical 12-month average | $2,824 |
| Average Annual Revenue | Historical 12-month average | $33,891 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
North Charleston appeals to investors seeking an affordable entry point into the greater Charleston metro STR market, backed by above-average revenue-to-price ratios and steady occupancy.
Key investment factors
"North Charleston presents a solidly attractive opportunity for STR investors who want exposure to the Charleston metro without the premium price tags found on the peninsula. Revenue peaks sharply in the summer — July brings in $4,415 on average per listing — while the slower winter months (January at $1,198) create a pronounced seasonal dip that operators need to plan around. The above-average occupancy stability and revenue-to-price ratio help offset that seasonality, and the 430 active listings suggest a market that's competitive but not oversaturated. Investors focused on 3- and 4-bedroom properties will find a sweet spot between strong demand and manageable acquisition costs."
— Rabbu Market Analysis Team
Revenue in North Charleston follows a strong seasonal pattern, peaking in July at $4,415 and bottoming out in January at $1,198 — a spread of over 3.5x. The warm months from April through August consistently exceed $3,400, while the November–February stretch stays below $2,100, making proactive pricing and cost management essential for year-round profitability.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,198 |
| February |
|
$1,618 |
| March |
|
$3,377 |
| April |
|
$3,483 |
| May |
|
$3,581 |
| June |
|
$3,929 |
| July |
|
$4,415 |
| August |
|
$3,551 |
| September |
|
$2,242 |
| October |
|
$2,590 |
| November |
|
$2,073 |
| December |
|
$1,828 |
Three-bedroom listings lead the supply at 142 units, closely followed by 2-bedrooms at 125, while 5-bedroom (10) and 6+ bedroom (6) properties remain scarce. The thin supply of larger homes could represent a niche opportunity for investors, particularly given the premium revenue those configurations generate.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
73 |
| 2 bedrooms |
|
125 |
| 3 bedrooms |
|
142 |
| 4 bedrooms |
|
71 |
| 5 bedrooms |
|
10 |
| 6+ bedrooms |
|
6 |
ADR scales predictably from $101 for 1-bedroom units up to $399 for 6+ bedroom properties, with each additional bedroom adding roughly $35–$80 in nightly rate. The 4-bedroom tier at $230 per night may offer the strongest premium-to-acquisition-cost trade-off for investors not ready to commit to the largest property sizes.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$101 |
| 2 bedrooms |
|
$136 |
| 3 bedrooms |
|
$174 |
| 4 bedrooms |
|
$230 |
| 5 bedrooms |
|
$309 |
| 6+ bedrooms |
|
$399 |
RevPAN climbs from $39 for 1-bedroom listings to $76 for 4-bedrooms, then dips slightly to $73 for 5-bedrooms before jumping to $151 for 6+ bedroom properties. The outsized RevPAN for the largest units reflects both high nightly rates and solid occupancy, though the limited sample size of just 6 listings in that tier warrants some caution.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$39 |
| 2 bedrooms |
|
$49 |
| 3 bedrooms |
|
$66 |
| 4 bedrooms |
|
$76 |
| 5 bedrooms |
|
$73 |
| 6+ bedrooms |
|
$151 |
Occupancy rates are relatively tight across most sizes, ranging from 37–39% for 1- through 3-bedroom units, but 5-bedroom properties lag noticeably at just 24%. Investors prioritizing consistent bookings may find the 1-bedroom (39%) and 3-bedroom (38%) segments offer the most reliable fill rates for steady cash flow.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
39% |
| 2 bedrooms |
|
37% |
| 3 bedrooms |
|
38% |
| 4 bedrooms |
|
33% |
| 5 bedrooms |
|
24% |
| 6+ bedrooms |
|
38% |
Monthly revenue rises substantially with size, from $1,661 for 1-bedroom listings to $8,944 for 6+ bedroom properties — a more than 5x difference. The 3-bedroom sweet spot at $3,179 per month closely mirrors the market's overall average, while 4-bedroom units at $4,044 start to meaningfully pull ahead in gross earnings.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,661 |
| 2 bedrooms |
|
$2,294 |
| 3 bedrooms |
|
$3,179 |
| 4 bedrooms |
|
$4,044 |
| 5 bedrooms |
|
$5,882 |
| 6+ bedrooms |
|
$8,944 |
Annual revenue potential ranges from $19,938 for 1-bedroom units to $107,329 for 6+ bedroom properties, with 4-bedroom listings generating $48,528 — well above the market average of $33,891. Larger configurations clearly deliver higher gross revenue, though investors should weigh that against higher acquisition costs, maintenance, and the narrower guest pool for the biggest homes.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$19,938 |
| 2 bedrooms |
|
$27,534 |
| 3 bedrooms |
|
$38,154 |
| 4 bedrooms |
|
$48,528 |
| 5 bedrooms |
|
$70,588 |
| 6+ bedrooms |
|
$107,329 |
Parking (100%) and kitchen access (98%) are essentially table stakes in North Charleston, while self check-in (94%) and in-unit laundry (89% washer, 86% dryer) round out the near-universal amenities. A workspace is offered in 64% of listings — reflecting demand from remote workers and business travelers — while pools (15%) and waterfront access (6%) remain differentiators that could help a listing stand out.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
98% |
| Self Check-in |
|
94% |
| Washer |
|
89% |
| Dryer |
|
86% |
| Backyard |
|
68% |
| Outdoor Furniture |
|
65% |
| Patio or Balcony |
|
64% |
| Workspace |
|
64% |
| Pets |
|
48% |
| BBQ Grill |
|
42% |
| Pool |
|
15% |
| Gym |
|
8% |
| Waterfront |
|
6% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | North Charleston Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Above average | 40% |
| Occupancy Stability | Above average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
North Charleston's ROI score of 71 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio and above-average occupancy stability — two factors that together account for 70% of the score's weighting. Market growth trend and supply/demand balance both rate as average, suggesting the market is healthy but not accelerating rapidly, so returns will depend more on property selection and execution than on broad market tailwinds. Investors should pair this score with local regulatory research and property-level underwriting to validate the opportunity for their specific investment criteria.
Understanding local STR regulations is essential before investing in North Charleston. Here's the current regulatory landscape:
Short-term rental operators in North Charleston, South Carolina may be required to obtain a business license and register their property for STR use with the city. Investors should verify current permit and registration requirements directly with the City of North Charleston and Charleston County before listing a property.
Common restrictions in South Carolina STR markets can include occupancy limits, minimum stay requirements, noise ordinances, and parking mandates. HOA and community covenants may impose additional limitations, so reviewing any deed restrictions or neighborhood rules is essential before purchasing an investment property.
South Carolina imposes a state accommodations tax on short-term rentals, and local jurisdictions may layer on additional hospitality or tourism taxes. Many booking platforms collect and remit some of these taxes automatically, but hosts should confirm their full obligation with the South Carolina Department of Revenue and local tax offices.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in North Charleston can provide current regulatory guidance.
Financing an Airbnb investment in North Charleston requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, North Charleston's STR market is expected to follow its established seasonal curve, with summer months (June–July) likely remaining the revenue peak and winter months softening to the $1,200–$1,800 range. Given average market growth trends and above-average occupancy stability, ADR could see modest gains of 2–4% as the broader Charleston metro continues to attract tourism and corporate travel. Listing growth of 109% year-over-year signals rising investor interest, so new entrants should monitor whether supply expansion begins to compress occupancy rates. Investors who differentiate on amenities and pricing strategy are best positioned to capture outsized returns in this evolving market."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.
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