North East, MD Airbnb Market Data, Statistics, and Occupancy Rates

North East Short-Term Rental Market Overview

North East, MD is a compact waterfront market on Maryland's upper Chesapeake Bay that shows promising short-term rental fundamentals despite its small size. With just 23 active Airbnb listings, an average annual revenue of $41,383, and above-average occupancy stability, the market offers a relatively uncrowded playing field for investors. An ROI score of 67 out of 100 — rated an "Attractive Opportunity" — reflects balanced demand and revenue relative to the area's average home value of $559,642.

Key Market Statistics

According to Rabbu market data, the North East short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider North East

Investors are drawn to North East for its low competition, waterfront appeal, and above-average occupancy stability relative to Maryland peers.

Expert Market Assessment

"North East presents a moderate-to-strong opportunity for STR investors willing to lean into its seasonal rhythm. The gap between peak months (August at $6,158) and the winter low (February at $1,270) is substantial, so investors should budget for leaner months and price aggressively during summer. One-bedroom units punch above their weight here, delivering $48,854 in annual revenue with 55% occupancy — outperforming even 3-bedroom properties on a per-unit basis. The 110% year-over-year listing growth signals rising investor interest, but total supply remains small enough that well-managed properties should continue to capture healthy demand."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in North East

Average revenue by month in North East

North East is a distinctly summer-driven market: August leads at $6,158 and July follows closely at $6,132, while February bottoms out at just $1,270. The roughly 5:1 spread between the peak and trough months signals that investors should plan for lean winters and capture as much revenue as possible during the May–August window.

Active Airbnb listings by property size in North East

One-bedroom units dominate supply with 10 of the 23 active listings, followed by 2-bedrooms (7) and 3-bedrooms (5). The absence of larger properties (4+ bedrooms) in the data could represent a gap for investors willing to target group or family travel in this waterfront market.

Average daily rate (ADR) by property size in North East

ADR jumps significantly at the 3-bedroom level, reaching $323 compared to $193 for 1-bedrooms and $197 for 2-bedrooms. The modest $4 gap between 1- and 2-bedroom rates suggests that upsizing to a second bedroom alone doesn't command a meaningful nightly premium, while the jump to 3 bedrooms offers a clear pricing advantage.

Average RevPAN by property size in North East

One-bedroom properties deliver the strongest RevPAN at $105, driven by their significantly higher occupancy, while 3-bedrooms come in at $96 and 2-bedrooms trail considerably at just $36. For investors focused on revenue efficiency per available night, 1-bedroom units currently offer the best balance of rate and fill in this market.

Average occupancy rates by property size in North East

One-bedroom listings stand out with 55% occupancy — nearly triple the 19% rate seen for 2-bedroom properties, with 3-bedrooms landing at 30%. The wide disparity suggests that smaller, more affordable units attract steadier bookings, while 2-bedroom operators may need to revisit pricing or positioning to improve fill rates.

Average monthly revenue by property size in North East

One-bedroom units lead monthly revenue at $4,071, closely followed by 3-bedrooms at $3,908, while 2-bedroom listings trail at $2,366. The fact that 1-bedrooms outperform larger units on a monthly basis — despite lower nightly rates — underscores how much occupancy drives overall revenue in this market.

Average annual revenue by property size in North East

On an annual basis, 1-bedroom properties generate the highest revenue at $48,854, with 3-bedrooms close behind at $46,905 and 2-bedrooms lagging at $28,396. Investors considering property size should weigh the lower acquisition and operating costs of 1-bedroom units against the 3-bedroom's higher nightly rate potential, as both configurations deliver comparable annual returns.

Most common amenities for Airbnb listings in North East

Parking is universal (100%) and laundry facilities are near-universal (96%), reflecting baseline guest expectations in this market. Outdoor-oriented amenities — backyard (65%), patio or balcony (52%), BBQ grill (52%), and waterfront access (44%) — signal that guests come to North East for a relaxed, nature-adjacent experience, making outdoor living spaces a meaningful competitive advantage.

Understanding North East's ROI Score: 67/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

North East's ROI score of 67 out of 100 places it in the "Attractive Opportunity" band, reflecting a healthy balance between revenue potential and property costs. Above-average occupancy stability is the standout factor, while revenue-to-price ratio, market growth trend, and supply/demand balance all register as average — suggesting a market that performs reliably without dramatic upside or downside risk. Investors should pair these metrics with local regulatory research and a realistic seasonal cash-flow model before committing.

Short-Term Rental Regulations in North East

Understanding local STR regulations is essential before investing in North East. Here's the current regulatory landscape:

Permit Requirements

Operators in North East, Maryland should verify whether Cecil County or the Town of North East requires a short-term rental permit, business license, or registration before listing a property. Requirements can change, so consulting local planning and zoning offices directly is strongly recommended.

Key Restrictions

Common restrictions that may apply in this area include occupancy limits per bedroom, minimum-stay requirements, noise and nuisance ordinances, parking mandates, and HOA rules that could prohibit or limit short-term rentals. Investors should also check whether any permit caps or primary-residence requirements are in effect.

Tax Obligations

Maryland imposes a state sales tax and local lodging or occupancy taxes on short-term rentals, and Cecil County may levy additional hotel or transient occupancy taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in North East can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, North East's strong summer seasonality — with July and August revenues exceeding $6,000 — should continue to anchor annual returns. Listing supply grew 110% year over year, so investors should watch for potential rate pressure, though the market's small base means even modest demand gains can sustain ADRs in the $220–$235 range. Occupancy is likely to hold around 34–38% on an annualized basis, with waterfront-oriented listings best positioned to capture peak-season premiums."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in North East, MD

What is the average Airbnb occupancy rate in North East?

The average occupancy rate across active Airbnb listings in North East is currently 36%, which is slightly above the Maryland state average of 35%. Occupancy varies significantly by property size — 1-bedroom units lead at 55%, while 2-bedroom properties average just 19%. Seasonal fluctuations are considerable, with summer months driving the bulk of bookings.

How much do Airbnb hosts make in North East?

Based on the trailing 12 months of booking data, hosts in North East earn an average of $3,448 per month and roughly $41,383 per year. Earnings vary by property size, with 1-bedroom listings averaging $48,854 annually and 2-bedroom properties coming in around $28,396. Peak summer months like July and August can generate over $6,000 in a single month.

Is North East a good market for Airbnb investment?

North East earns an ROI score of 67 out of 100, which Rabbu categorizes as an "Attractive Opportunity." The market benefits from above-average occupancy stability and a reasonable revenue-to-price ratio. That said, the strong seasonal swing — with winter revenues dipping below $1,300 — means investors should plan for uneven monthly cash flow and consider strategies like mid-term winter rentals to smooth returns.

What is the average daily rate (ADR) for Airbnb in North East?

The average daily rate in North East is currently $225, which is well below the Maryland state average of $368. ADR scales with property size: 1-bedroom listings average $193, 2-bedrooms come in at $197, and 3-bedroom properties command $323 per night. This pricing makes North East accessible for a wide range of guests while still generating meaningful revenue during peak season.

Are short-term rentals legal in North East?

Short-term rentals generally operate in North East, MD, but specific permit, licensing, or registration requirements may apply at the town or Cecil County level. Regulations can change, so prospective hosts should contact local planning and zoning offices to confirm current rules, including any restrictions on occupancy, minimum stays, or permit caps, before listing a property.

When is peak season for Airbnb in North East?

Peak season in North East runs from late May through August, with July and August delivering the highest average revenues at $6,132 and $6,158 respectively. June is also strong at $4,569. Revenue drops off sharply after September, with winter months like January ($1,733) and February ($1,270) representing the slowest period. Investors should price and market aggressively during the summer window to maximize annual returns.

How many Airbnbs are there in North East?

As of April 2026, there are 23 active Airbnb listings in North East. The market is small but growing, with a 110% year-over-year increase in active listings. Supply is concentrated in 1-bedroom properties (10 listings), followed by 2-bedrooms (7) and 3-bedrooms (5). The relatively low listing count means less competition, but it also makes market-level averages more sensitive to individual property performance.

How is Airbnb revenue calculated in North East?

The annual and monthly revenue figures shown for North East are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. Because each month uses its own historical data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and how actively a host manages their listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, permit requirements, and tax obligations can change — always verify with local authorities before investing.